strong>IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.
C Ancient Warrior Secrets For The Modern EntrepreneurThe words you see onscreen trigger subconscious responses. Dark images penetrate your mind. Your heartbeat increases slightly. Your muscles tighten. Like a warrior advancing to combat, you prepare to engage with your
Used the right way and with the right audience, postcards often outperform their mailbox “competitors” in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here’s why postcards are so effective.
QUICK
Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.
AFFORDABLE
Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.
IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.
COs are so effective.
QUICK
Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.
AFFORDABLE
Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.
IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.
Cg>AFFORDABLE
Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.
NOVEL
Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.
IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.
Coday’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.
IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.
C How To Answer Tough Interview QuestionsGoing in for an interview is never easy. For most people this is a nerve wracking experience whose anticipation is the cause of many sleepless nights. This is why job applicants need to prepare ahead of time. This w
strong>IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.
CONCISE
Postcards do not give much space for you to sell, so they force you to make your strongest selling promise right away, make your offer, and then ask for the order. That means they do not waste your prospect’s time, but deliver your sales message without delay. They are so quick to read that some prospects read both sides of the postcard before deciding to act on your pitch or pitch your card.
You are a solo entrepreneur working around the clock. You're tired and quickly becoming burned out. You seem to spend an awful lot of time booking and rebooking appointments with clients, doing paper work and chasing up on unpaid bills - Why is it then that at the end of the month you just don't seem to have made very much money - hire someone? - You have got to be kidding, you're hardly earning enough to support yourself.
Q: I'm thinking about starting a business since that seems to be how most rich people get rich. I don't have any business experience or much money, but I'm a fast learner and have lots of energy. Any free advice?
Peter J.
One of the hardest concepts to understand is leadership. While we know it when we see it, it is hard to grasp its real essence. This article sheds light on leadership through its contrast with its complementary opposite, management.