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  • Hub You - Postcard Direct Mail Marketing Works (It's Cheap, Quick, Affordable and More)

    Recognition: A Quick, Low-cost Way to Motivate Employees
    Recognizing good performance through praise or other positive action is one of the simplest and most cost-effective ways to motivate people. It provides three major benefits: It lets people know that their
    strong>IMMEDIATE
    The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.

    C

    Ancient Warrior Secrets For The Modern Entrepreneur
    The words you see onscreen trigger subconscious responses. Dark images penetrate your mind. Your heartbeat increases slightly. Your muscles tighten. Like a warrior advancing to combat, you prepare to engage with your
    Used the right way and with the right audience, postcards often outperform their mailbox “competitors” in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here’s why postcards are so effective.

    QUICK
    Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.

    AFFORDABLE
    Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.

    NOVEL
    Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.

    IMMEDIATE
    The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.

    CO

    Training That Sticks: 5 Secrets For Making Sure Your People Use What They Learn
    For training to work, it has to stick. "Sticky" training provides people with knowledge and skills that significantly improve their work product, productivity and success. Workshops, lectures and training sessio
    s are so effective.

    QUICK
    Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.

    AFFORDABLE
    Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.

    NOVEL
    Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.

    IMMEDIATE
    The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.

    C

    Host a Successful Fundraising Event with Inflatable Rentals
    If your organization or school is looking for a new and exciting way to raise funds, try hosting a carnival with inflatable rentals. With inflatable obstacle courses, inflatable sumo wrestling, inflatable bungee bask
    g>AFFORDABLE
    Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.

    NOVEL
    Check today’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.

    IMMEDIATE
    The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.

    C

    What's Your Story (Part 2 in a Series of Yet-to-be-Determined Length)
    In part one of this series, we talked about marketing being all about telling stories. As a marketer, I tell my client’s stories to their customers. And yes, I do it because I enjoy it – but I also do it (as does ev
    oday’s mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect’s mailbox.

    IMMEDIATE
    The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.

    C

    How To Answer Tough Interview Questions
    Going in for an interview is never easy. For most people this is a nerve wracking experience whose anticipation is the cause of many sleepless nights. This is why job applicants need to prepare ahead of time. This w
    strong>IMMEDIATE
    The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.

    CONCISE
    Postcards do not give much space for you to sell, so they force you to make your strongest selling promise right away, make your offer, and then ask for the order. That means they do not waste your prospect’s time, but deliver your sales message without delay. They are so quick to read that some prospects read both sides of the postcard before deciding to act on your pitch or pitch your card.

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