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Hub You - Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Relevant, original and impactful: that’s what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of
When you put the bid together, one of your most important pieces of documentation was the Project Management Plan. This document will be your bible from now on, in particular the programme plan, which will take
But some savvy direct marketers design their postcards the other way around—and boost response rates as a resu
The key to getting the job you want is convincing your prospective employer that he needs you in the company. Your resume may not be as extraordinary as another applicant’s, but you always have the chance to con
But some savvy direct marketers design their postcards the other way around—and boost response rates as a res
When you are in a business situation often people will too quickly label another arrogant. This usually happens with management and employees. The employee makes an observation and a statement and calls the other
But some savvy direct marketers design their postcards the other way around—and boost response rates as a res
Learn the structure of writing a good Direct Response letter and you are well on your way to building your “list” and selling your products and services. There is some debate as to whether this is a Craft or a Sc
Sooner or later, most business owners need to look for outside financing. Whether it’s a line of credit with a bank to handle predictable cash crunches or a significant capital investment to improve plant and eq
The goal of the front of the postcard is to grab attention long enough to arouse curiosity and motivate your prospect to turn the card over and continue reading. But postcards are usually delivered
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