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Customer Service Is More Than Just Being Nice To People
Many organizations tackle to the issue of customer service by exhorting their employees to speak with a smile. Be polite. Never lose your cool. But isn’t that a little like closing the barn door after the horses have gotten out? Good customer service should be about a good customer experience with your product. This begins with the relationship your company cultivates with a customer.This relationship will be tested by the entire process of the buyer seller relationship.1. The images and promises of the marke

months.”

Goal #4: Conversion to monthly giving
Does your non-profit organization have a monthly giving program? If you do, then you know how gratifying it is to have donors who send you a gift each month automatically from their bank account or credit card. Annual renewal letters are a perfect way for you to convert your annual givers to monthly givers. There are a few ways to do this:

1. Send a letter whose primary goal is to persuade annual givers to join your monthly giving program. Spell out the benefits that the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to invite annual givers to join you

Hospitality, Not Service
I find myself dining more and more often in fast-casual restaurants instead of ones that offers full service (and I use that term loosely). Why? In addition to being more in control of the timing of my experience, I find the level of hospitality in many fast-casual chains equal to or better than many of the casual full-service restaurants - for less money. What can you learn from a CASE (copy and steal everything) study of today's successful concepts? Think hospitality instead of service.On a recent visit to Pei Wei,

In the fundraising profession, appeal letters that you mail to existing donors are called renewal letters. They are designed to solicit a gift, but, more important than that, they aim to persuade your current donors to renew their support of your organization. Donors renew their support with their cash, of course, but they also renew it with their commitment—with their hearts and minds. And that’s why renewal letters are so vital. They help you maintain your broad base of support year after year, cost-effectively.

Renewal letters are part of a year-long program that is usually called the Annual Giving Program. “Annual” does not mean that you mail just one letter a year (you shouldn’t). It simply means that you look at your fundraising efforts as a year-by-year activity, one where you must persuade your active donors to renew their commitment each year.

Goal #1: Renew donor commitment
The primary goal of your annual appeal letters, then, is donor renewal. Some donors give only once a year. Others give regularly. And others send a few gifts during the year, but sporadically. You cannot expect that any of these donors will stay with your organization until death, theirs or yours. “Donor renewal is not automatic,” says James Greenfield, in his book, Fund Raising: Evaluating and Managing the Fund Development Process.

This means that each letter you mail should aim to re-motivate, re-invigorate and rejuvenate your donors, encouraging them, explicitly or implicitly, to renew their commitment to your organization, or, more accurately, to the people that your organization serves. This is often done with the first appeal letter of the year, but donor renewal is really a year-long activity that takes place with every contact you have with each donor, whether it’s a phone call, a personal visit or their presence at a banquet or other event.

Goal #2: Renewed gift
Naturally, your goal with every renewal fundraising letter is also to raise funds. So you must ask for a gift in each renewal letter you mail. Wherever possible, make a mention of the last gift that your donor sent, and thank them again for their support. And remember, the most effective renewal letters are those that ask for funds for a specific need, usually a project.

Goal #3: Upgraded gift
This goal is optional. In some of your letters during the year (usually at year-end), you have the option of asking your donors to renew their support at a higher level. This usually means asking donors to increase the size of each gift. For example, as Christmas approaches, you can mail your donors a letter that says, “I am inviting you to renew your commitment by 10 percent this year, to help us keep pace with inflation, and to meet our ambitious goals for the coming 12 months.”

1. Send a letter whose primary goal is to persuade annual givers to join your monthly giving program. Spell out the benefits that the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to invite annual givers to join your

Best Passive Income-Best Passive Income Opportuntiy
When pursuing the great dream of home based business entrepreneurship, one needs to consider the ultimate objective in producing a reliable source of passive income.A passive income needs to be thought of as a developing entity. Initially, the passive income opportunity requires diligence and persistence. There is no substitute for good hard work and effort in launching a successful home based business opportunity on the internet.Once that business has gone through the testing phase, one may very well come to

s that you look at your fundraising efforts as a year-by-year activity, one where you must persuade your active donors to renew their commitment each year.

1. Send a letter whose primary goal is to persuade annual givers to join your monthly giving program. Spell out the benefits that the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to invite annual givers to join you

Nina Winters Wins Sculpture Commission for New Native American Cultural Center
This is the third in a series of articles about the internationally collected sculptor, Nina Winters.When I spoke with Nina from her studio in Clearwater, Florida, I found out that she was awarded yet another major monumental sculpture. This project is to create the central sculpture for a new Native American themed resort.The 10 foot high $250,000 sculpture will represent the “Gathering of the Nations”.A new Native American Cultural Center, a “living history”, is being created in the environs of the m

to re-motivate, re-invigorate and rejuvenate your donors, encouraging them, explicitly or implicitly, to renew their commitment to your organization, or, more accurately, to the people that your organization serves. This is often done with the first appeal letter of the year, but donor renewal is really a year-long activity that takes place with every contact you have with each donor, whether it’s a phone call, a personal visit or their presence at a banquet or other event.

1. Send a letter whose primary goal is to persuade annual givers to join your monthly giving program. Spell out the benefits that the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to invite annual givers to join you

More Customers - Watch those Little Things
Two situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK.The LaptopI have a laptop which is under warranty - 5 working day turnaround they said when I rang them about a power problem. Efficient and effective they were too.So someone came to collect it the next day and, as they said, I got a call 5 working days later to say it would be delivered back, by courier, the next day. And by 10.32 am, it was. I enquired on the

st gift that your donor sent, and thank them again for their support. And remember, the most effective renewal letters are those that ask for funds for a specific need, usually a project.

1. Send a letter whose primary goal is to persuade annual givers to join your monthly giving program. Spell out the benefits that the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to invite annual givers to join you

Data Entry Jobs You Can Do At Home
If you’ve got a few typing skills, and you’re interested in working from home, then you may have noticed the number of “Data Entry” jobs that seem to be available online these days. If you’ve looked into any of them, you’ll probably have been surprised by how much money you can apparently earn doing data entry. Wow! It’s far better than a day job. Imagine being able to make several hundred dollars a week, working just thirty minutes a day! Sounds good, right?Actually, the reality is that the vast majority of so-calle

months.”

1. Send a letter whose primary goal is to persuade annual givers to join your monthly giving program. Spell out the benefits that the donor and your organization enjoy from monthly giving.

2. Use your postscript (your PS at the bottom of each letter) to invite annual givers to join your monthly giving program.

3. Include a buckslip or liftnote in your letters, describing your monthly giving program and inviting donors to sign up.

Asking recent donors to send you another gift is a lot easier and less expensive than acquiring a new donor. That’s why renewal letters play such a vital role in helping your non-profit raise funds affordably. Most donors who respond by mail do not send with their first gift enough money to recover your costs of acquisition. That’s why their second gift and subsequent gifts are so crucial. My hope is that your fundraising letters will persuade your donors to stay with you for a long, long time.

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The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of business background checks are certainly no exception.

The Business Model is simply how an enterprise will organize processes to make money. The ability to adjust, change, innovate, learn the lessons of history while looking ahead and streamline systems is the best way to describe this crucial element of business development.

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