Hub You - Business

Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I imagine, is whe

and the results showed "tailored direct mail pieces increase response rates by more than 500 percent ov

Starting a Business - Getting Your Head Ready
This is an exciting journey you’re about to undertake. Before you can make it in a business of your own however you need to think about your own “way of being”. I won’t get too deep here, but you need to know who yo

A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.

The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent ov

Customer Service - On A 1-10 Scale It Was 12.5
Just getting back from seven days at the Westin Hotel in Puerto Vallarta.The purpose of this trip was to meet with my mastermind group - Master Speakers International. We've been meeting four times a year fo

success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.

The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent ov

Four Questions to Boost Collaboration
Building strong partnerships is big business. But it doesn’t have to be a big problem.You can initiate powerful improvements with your customers, suppliers, colleagues – even with your family members.J

Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.

The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent ov

Tracking Your Advertising and Marketing Dollars
Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want? How do you track your adverti

t personalized letters outperform generic letters.

The Digital Printing Council conducted a survey and the results showed "tailored direct mail pieces increase response rates by more than 500 percent ov

How to Manage Employee Retention
Make-You-Happy Action Teams (MAT) plays a critical role in managing employee retention. This is Z-Theory management. To briefly sate, Z-Theory management means everyone that is effected by a decision for the company

and the results showed "tailored direct mail pieces increase response rates by more than 500 percent over a basic, non-personalized piece."

Gotmarketing reports that "personalizing an email marketing campaign can improve response rates by 45 percent." This one defines customized content and the customer's purchase history as personalization.

ClickZ shares data from a study that "found personalization was the most important factor when contributors determine which charity or fundraising di

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Getting into law school is just the start. Getting into law school isn't really that hard, but all the stuff that comes after is.

Project managers write project plans, maintain scope and change forms. The project manager must be a good team leader. Diplomacy mixed with well timed assertiveness serves a project manager well. Study Project Management Institute's PMBOK.

We have worked with countless exhibitors over the last decade, and we have witnessed many mistakes that could have easily been avoided. This article will attempt to offer general advice that should help your company have a successful exhibiting experience.

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