Hub You - Business

Online Ordering For Restaurants – The Goose That Laid The Golden Egg Or A Rope Around Your Neck
A simple Google search of the term “restaurant online ordering software” will bring up pages of results of companies offering to set up online ordering for restaurants. Unfortunately, it is also a list containing some good, some bad and some downright ugly! So how should you as a restaurant operator go about selecting the right service provider to supply online ordering for your restaurant?There are a number of considerations to take into account when selecting the best fit for your company and care should be taken before signing up with the first “quick and easy” solution, no matter how attractive the o

ng exam, or even if you've been at it for years, and you've already got a good "following", imagine how much better your business would be (and therefore, how much better your entire life would be), if... instead of having to look for your next "meal ticket", you had a turnkey system that automatically turned you into a prospect-attracting magnet!

Using this amazing new system, called "The Real Estate Buyers And Sellers Automatic Attraction System", you will never ever have to make even one single cold call, ever again... you can give up "hoping"... "praying" ... and yes, let's face it -- even "begging" for business... and every single prospect who calls you will not only be pre-disposed to working with you, but they will already be pre-qualified based on the kinds of clients you want to deal with, or the kinds of properties you specialize in working with. Plus, all you new customer

7 Bits Of Critical Information You Can't Afford NOT To Know About Your Customers
If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about understanding your customers. It's about really knowing them as individuals, knowing what they mean to your business, and most of all, knowing what you need to do to keep their business.Ideally, you need a profile for each of your customers. Most customers will gladly give you the information you need especially if there is a small incentive. Offer them a coupon, a special discount, a gift certificate or even movie passes.What do you need to include in the pro

Listen, most advertisements and marketing pieces are nothing more than big business cards lacking the ONE central ingredient needed to make a sale -- showing benefits to your prospects.

See, regardless of what you're selling and who you're selling it to, ALL your prospects want to know, "What's in it for them?"

Today we'll take a look at the fourth paragraph of our mock display ad and I'll show you exactly what I'm talking about.

You can check out that original ad, and even print out a copy of it, right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.htm

The fourth paragraph says, "My team does absolutely no cold-calling or traditional prospecting, but instead are given dozens of motivated, ready-to-act leads every single week. All of our customers pick up the phone to call us first."

Good things about this: The "intent" of this paragraph is good, but it is so poorly delivered, the meaning and benefits of it are diluted and not very compelling at all.

Listen, if I've said it once, I've said it a thousand times: Your prospect could care less about "you" and "your team". They care about themselves, and what's in it for them.

The way this ad is written, it is becoming more evident, this is more of an employment ad than anything else.

This guy is a broker, and he's looking to build up his team of agents.

That's fine, but when you're reading the ad, and you're thinking about responding to it, all you're concerned with, is... "what's in it for me", not what's in it for him and his team.

Right?

Here's what I might've said instead:

"Using this amazing new system, called "The Real Estate Buyers And Sellers Automatic Attraction System", you will never ever have to make even one single cold call, ever again... you can give up "hoping"... "praying" ... and yes, let's face it -- even " begging" for business... and every single prospect who calls you will not only be pre-disposed to working with you, but they will already be pre-qualified based on the kinds of clients you want to deal with, or the kinds of properties you specialize in working with. Oh, and... all these new customers of yours -- will work with you exclusively."

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through here.

"If you are a highly motivated real estate agent with a burning desire to increase your commissions by AT LEAST $100,000 dollars in the next six months -- regardless of what level you're at now -- and if you're sick and tired of dealing with buyers and sellers who really aren't as sincere as you felt they were up-front... and you've had it "up to here" with people trying to whittle your commissions down to practically nothing... then this is the most exciting and important message you will ever read!

You see, an amazing new prospecting system has recently been developed that totally turns the tables on your sellers and buyers. Instead of worrying about where you're going to find your next seller, using this system... your sellers end up being the one's hoping they can find you!

It's true! Whether you're a rookie, and you've just passed your realtors licensing exam, or even if you've been at it for years, and you've already got a good "following", imagine how much better your business would be (and therefore, how much better your entire life would be), if... instead of having to look for your next "meal ticket", you had a turnkey system that automatically turned you into a prospect-attracting magnet!

When the Trip Has Finished Starts the Hard Work
Do you recognize this; you have come back from a holiday, you get back to work and the same day at five o'clock (or the next day at four) you seem to have forgotten about your holiday. The energy and fine ideas that you brought back with you are fading away once you are behind your desk.In general. Traveling is often used as a metaphor to explain a change. People travel all the time and changes are also omnipresent. You can travel alone or with a team. And the destination of a journey may be seen as the result of a new change. You are never the same when you have experienced a journey or holiday,

t it is so poorly delivered, the meaning and benefits of it are diluted and not very compelling at all.

Listen, if I've said it once, I've said it a thousand times: Your prospect could care less about "you" and "your team". They care about themselves, and what's in it for them.

The way this ad is written, it is becoming more evident, this is more of an employment ad than anything else.

This guy is a broker, and he's looking to build up his team of agents.

That's fine, but when you're reading the ad, and you're thinking about responding to it, all you're concerned with, is... "what's in it for me", not what's in it for him and his team.

Right?

Here's what I might've said instead:

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through here.

More Signs of Digital Signage Adolescence
Last week, another sign that dynamic digital signage is entering media adolescence emerged with the announcement that global information and media company VNU and the In-Store Marketing Institute will jointly launch a new service to help marketers better understand how to reach and influence consumers while they shop.A key component of the effort is the measurement of the audience for a new array of in-store marketing vehicles, including digital signage, television and radio, shelf talkers and other point-of-purchase displays.Offered by a new VNU business unit called Nielsen In-Store (part of Niel

.. you can give up "hoping"... "praying" ... and yes, let's face it -- even " begging" for business... and every single prospect who calls you will not only be pre-disposed to working with you, but they will already be pre-qualified based on the kinds of clients you want to deal with, or the kinds of properties you specialize in working with. Oh, and... all these new customers of yours -- will work with you exclusively."

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through here.

Novel Idea - Novelty Pens
Trade show swag usually includes a few pads of Post-Its, maybe a coffee mug and a hundred pens. When you choose novelty plastic pens for your promotions, you can stand out in the sea of pens and pencils. If you choose properly, the trade show attendees will be using your pen long after they’ve culled the plain stick pens and used up the computer-shaped sticky notes.Carabiner Pens Moms and involved dads will tell you that looking for a pen to write down directions or phone numbers on the road or at the park can be a hassle - because finding a pen in the diaper bag or picnic sack can be next to imposs

through here.

5 Ways To Improve The Success Of Your Trade Show Booth
It's important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. If you are going to invest money in a trade show booth, you will also have to invest your time, effort and creativity in order to obtain the desired effect. A good trade show booth can make the difference between a good experience and an extraordinary one. Simply follow the tips below to make sure that your customers not only remember your booth

Have a great weekend -- we'll wrap this ad up next week.

Hasta la vista, baby.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

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How small business can get a free computer, printer and scale and discount shipping rates.

Why do people become attracted to your business? Why is it some days, new client opportunities seem to grow on trees and you ask yourself, what did I do to open these floodgates? Is it just a fad or something that will last for a while? I often think this well will dry up one day; however the flow never seems to slow down.

Over the next year, 43% of the U.S. population which covers 18 states can expect their policies to either be dropped by their insurance carriers or have their premiums escalate between 20% and 100%.

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