Hub You - Business

Become A Professional Speaker
If you’re a natural talker, you should know that talk isn’t cheap—when it comes to the speaking circuit. In fact, you can actually earn more than $100,000 by delivering motivational speeches. Professional speakers are in high demand these days, thanks to the myriad of speaking opportunities available at schools, charitable functions, and professional workshops. Community organizations, religious institutions, and other groups are constantly on the lookout for speakers for their fundraising banquets, educational sessions, and other events.There is no standard educational requirement for professional speakers. After all, the late Peter Jennings, an acclaimed television news anchor and sought-after speaker, never finished college. H

with the PS
* Offer a coupon or something for free (appraisal, processing, etc)
* Add Red Headlines to your letter
* Use different envelopes
* Talk about different and unique USP’s

Be sure to only make one small change at a time. If you make massive changes you won’t know what specific change affected your conversion rate.

Don’t underestimate the power of this testing. If you mail 2,500 letters a week, a 1% increase in response will give you an extra 25 calls per week. That’s an extra 100 calls per month. At a measly 10% conversion rate, that’s an extra 10 loans per month.

That could easily equate to an extra $50,000 to $90,000 in commissions every month!

I am confident that a strong direct mail campaign will help you generate more subprime mortgage leads. Try these tips and you’ll be amazed at your results!

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 Fair and Final Firing: How to Make it Happen
Lots of managers will tell you that you just can't fire people anymore. They think that every time you try to fire someone, you risk getting sued.Fortunately, you can still get rid of non-performers, even in today's lawsuit-happy world. Start by doing a good job as the boss. If you do your job right you'll only fire people when it's necessary and you'll be able to defend your actions if you have to. Here's how.Tell people what you want them to do and not do. Clear expectations are necessary to good performance.Check for understanding. Don't trust communication to chance. Make sure that people understand what you tell them in the same way that you do.Make small corrections along the way. An awful lot of good s

I’ve found that one of the best ways to generate subprime mortgage leads is by direct mail.

So let’s look at the steps involved in putting together a profitable direct mail campaign to generate subprime mortgage leads.

There are two sources I recommend for obtaining your mailing lists – list companies and credit agencies.

Here are two sample criteria to request from list companies in order to target subprime borrowers:

1) Get a list of home owners who have just filed a chapter 13 bankruptcy. Do a cash out refinance and pay off their chapter 13 bankruptcy.

2) Get a list of people who originated a loan with a subprime lender at least 2 to 5 years ago. Their pre payment penalty will be expired and they will be ready to refinance.

Here are two list ideas when working with a credit agency to obtain your subprime mortgage lead mailing list:

1) Find homeowners who need help with their finances. Get a list of homeowners who are currently 30 days late on their first mortgage loan. Or, get a list of home owners who have a certain number of consumer lates 30, 60, or 90 in the past 6 to 12 months.

2) Select borrowers with a low credit score. You select the credit score range based on your loan programs.

Combine these with other criteria to better target your prospects. Here are two more list criteria ideas:

1) Homeowners with $15K to $50K outstanding revolving debt
2) Properties that have an LTV of 80% or less

Here are a few important basics you’ll need to incorporate into your mail piece:

* Give sample payments.
* Tell them how much money the new loan will save then monthly and over the next 5 years.

* 1% mortgage loan options
* No closing cost options
* No payment for 2 months
* Are they already approved? If so, let them know in the letter

Be sure to comply with the state banking regulations in your area. Include the following in your mail piece:

Your title
Years in the mortgage business
Awards you’ve received
Degrees or certifications you’ve earned
Hobbies
Interests

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children
Single mother of two
Youth basketball coach

To get a complementary refinance letter that has produced more than $2,500,000 in mortgage commissions over the last 12 months visit:

Now that you have a list of prospects and a mail piece, it’s time to mail. The secret to direct mail success is testing. If you test different elements of your direct mail campaign, you will find ways to increase conversion rates. Over time, you will have a mail campaign that will generate huge returns.

1) Group 1 will be 80% of your list
2) Group 2 will be 10% of your list
3) And group 3 will consist of the last 10% of your list
4) Make sure the groups are randomly selected

1) Mail your original letter to group 1
2) Make ONE very small change to the original letter and mail it to group 2
3) Then, make another very small change to the original letter and mail it to group 3
4) Track your results and see which version of the letter had the highest number of calls, applications, loans originated and loans funded.
5) Make the winner your original letter and start all over again

Do you see what you have just done? It’s called split testing. If you do this consistently, you can continue to increase your conversion rate, get more leads, fund more loans and make more money!

* Use a website address instead of a phone number
* Use a website address with a phone number
* Add a heading
* Change one paragraph
* Experiment with the PS
* Offer a coupon or something for free (appraisal, processing, etc)
* Add Red Headlines to your letter
* Use different envelopes
* Talk about different and unique USP’s

Be sure to only make one small change at a time. If you make massive changes you won’t know what specific change affected your conversion rate.

That could easily equate to an extra $50,000 to $90,000 in commissions every month!

I am confident that a strong direct mail campaign will help you generate more subprime mortgage leads. Try these tips and you’ll be amazed at your results!

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 Realtor's Guide to Lead Management
You’ve done your homework, invested in software, worked hard and now you have what you were after…leads—and plenty of them. But now what? You are so busy showing properties, getting feedback, and going to closings. And as your day-to-day tasks as a realtor begin to overwhelm you, your leads just sit in your database. You try to make contact with the prospects here and there but nothing is done with consistency. You even spend money on marketing postcards, but there really isn’t much of a response. You feel hopeless.Don’t worry, you are not alone. Did you know it takes on average 7 contacts with a prospect before you make a sale? A lot of realtors never achieve that number. Why? To put it simply—lack of time.There are twners who need help with their finances. Get a list of homeowners who are currently 30 days late on their first mortgage loan. Or, get a list of home owners who have a certain number of consumer lates 30, 60, or 90 in the past 6 to 12 months.