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    Six Sigma And The Customer
    The customer centric focus of Six Sigma methodologies cannot be sidelined for any reason whatsoever. Although the end results of Six Sigma implementation (such as improvement of bottom line profitability and lean management) are quite significant, the ultimate value addition comes in the form of the ret
    ting proj
    Are the Yellow Pages a Dinosaur?
    As I write my 64th article about the Yellow Pages, it reminds me of how the best things continue to stick around. For example, the YP were started as a pamphlet in Wyoming over 100 years ago. It became an easy way to keep track of a small number of local businesses. Today, they are a household name. The
    If you have a low budget for your printing proje
    Should You Give Up On Cold Calling As A Small Business Marketing Tool
    Ever had second thoughts about using cold calling to find new clients?Before you pick up the phone to make a single cold-call, there are several things you should know. First, few people are naturally successful at cold calling.Second, cold calling has a bad reputation as a marketing tool.
    ve a low budget for your printing proj
    Executive Coaching Is Hot
    Driving the trend for executive coaching is the business reality that good people are hard to find and even harder to keep. The flip side of the coin is helping managers address difficult performance or behavioral issues in a time when there is a constant need to stay competitive. Companies are seeing b
    udget for your printing proj
    The Light at the End of the Tunnel
    If you found yourself unemployed today, would you want the job you have now? Would you be eager to apply for it?What about your career as a whole? If you’d never worked in your current industry, would you consciously choose to work in it now?Many people just fall into their current line of
    your printing proj
    Trade Show Exhibits
    In a trade show, a visitor only slows down or stops at the booths that are eye-catching. A trade show exhibitor has only a few seconds to attract the visitor’s attention. To have a successful exhibit you have to be able to not only attract the viewer’s attention but hold his interest.Many exhibit
    ting project, whether it is a business card prin

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