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Hub You - Direct Mail Postcards: 7 Ways to Grab Attention With Your Headline
Dr. Mary Burns, 49, is a former veterinarian and the founder of Veterinary Ventures Inc. based in Union, Kentucky.The Drinkwell is a pet fountain with free-falling water, a one-gallon-plus water reservoir, a pump and a charcoal filter for removing bad tastes and odors. Burns initially got the idea because her cat, Buckwheat, would only drink running water from a faucet. Tired of getting up during the night to give Buckwheat a drink, Burns created the Drinkwell a
4. Write clearly.
Keep your headline simple and straightforward. The reader should understand the benefit right away. She should not have to read the headline twice or puzzle over it. Number and benefit … it doesn't
How many times do you need to connect with people to get a response?If everyone responded to marketing campaigns, there would be a great deal of work to spread around. The truth is that it takes three readings of your information to have it sink in. This does not mean your information only needs to go out three times, it means that there must be at least nine touch points in order to get three reads.The first few times the ad or information pass in front
The formula is simple:
First, pick a goal or an accomplishment (saving money, increasing performance, improving health, avoiding pain, etc.). Then tell the reader how to accomplish this goal in X number of steps. Or give them X number of ways to achieve the same goal.
Here are seven tips for using numbered headlines on your direct mail postcards:
1. Use odd numbers.
With all other things being equal, odd numbers have been shown to outperform rounded, even numbers. They appear more legitimate and scientific. That's why Listerine "kills 99% of germs" instead of 100%.
2. Write numbers as numbers.
Numbers catch the eye better in numerical form (7), as opposed to written form (seven).
3. Crank up the benefits.
To increase the motivating power of your numbered headline, simply increase the reward promised by the headline. For example, instead of "7 Ways to Decrease Your Debt," you might say "7 Ways to Eliminate Your Debt." Only one word has changed, but now the promise of value is much greater. "Decrease" is vague. "Eliminate" is absolute.
4. Write clearly.
Keep your headline simple and straightforward. The reader should understand the benefit right away. She should not have to read the headline twice or puzzle over it. Number and benefit … it doesn't n
The main trick of the advertisement is that it persuades consumers to purchase products not even realizing that the last were persuaded. Often we buy things which we do not even need and would never think of buying. Advertisement is what influenced our decision a lot.The main objective of my advertising article was to critically analyse the most commonly used techniques used in the advertising of hair colourants. To achieve my objective a series of advertiseme
Here are seven tips for using numbered headlines on your direct mail postcards:
1. Use odd numbers.
With all other things being equal, odd numbers have been shown to outperform rounded, even numbers. They appear more legitimate and scientific. That's why Listerine "kills 99% of germs" instead of 100%.
2. Write numbers as numbers.
Numbers catch the eye better in numerical form (7), as opposed to written form (seven).
3. Crank up the benefits.
To increase the motivating power of your numbered headline, simply increase the reward promised by the headline. For example, instead of "7 Ways to Decrease Your Debt," you might say "7 Ways to Eliminate Your Debt." Only one word has changed, but now the promise of value is much greater. "Decrease" is vague. "Eliminate" is absolute.
4. Write clearly.
Keep your headline simple and straightforward. The reader should understand the benefit right away. She should not have to read the headline twice or puzzle over it. Number and benefit … it doesn't
We live in a cookie cutter world. In my neighborhood, the new homes have the same floor plan, the preteens all wear the “Abercrombie” uniform and the moms drive one of five acceptable SUVs. It’s no different in the business world where getting ahead involves following a prescribed set of procedures. Why is our uniqueness a liability? Is it because the alternative to following the crowd gives way to the potential for rejection? And who wants that? Not me and prob
2. Write numbers as numbers.
Numbers catch the eye better in numerical form (7), as opposed to written form (seven).
3. Crank up the benefits.
To increase the motivating power of your numbered headline, simply increase the reward promised by the headline. For example, instead of "7 Ways to Decrease Your Debt," you might say "7 Ways to Eliminate Your Debt." Only one word has changed, but now the promise of value is much greater. "Decrease" is vague. "Eliminate" is absolute.
4. Write clearly.
Keep your headline simple and straightforward. The reader should understand the benefit right away. She should not have to read the headline twice or puzzle over it. Number and benefit … it doesn't
Business cards are an important part of your marketing strategy. They can be plain text and may include your logo.Most importantly they should match all your marketing materials in order to brand your company with your customer.Business cards should include all necessary contact information including your business name, address, phone number, email, web address and person to contact with their title.Some business cards include their tag line for th
To increase the motivating power of your numbered headline, simply increase the reward promised by the headline. For example, instead of "7 Ways to Decrease Your Debt," you might say "7 Ways to Eliminate Your Debt." Only one word has changed, but now the promise of value is much greater. "Decrease" is vague. "Eliminate" is absolute.
4. Write clearly.
Keep your headline simple and straightforward. The reader should understand the benefit right away. She should not have to read the headline twice or puzzle over it. Number and benefit … it doesn't
Some people are publicity hogs. They submit press releases looking to grab some headlines. They just know that if the word gets out about them, their services, or their company, then they will magically have more sales than they can handle. It doesn't always work that way.On Sunday when daylight savings time sprung ahead, there was an article in the local paper about an entrepreneur in Indiana. He was offering to change all of the clocks in a home for ten dollar
4. Write clearly.
Keep your headline simple and straightforward. The reader should understand the benefit right away. She should not have to read the headline twice or puzzle over it. Number and benefit … it doesn't need to be any more complicated than that.
5. Use strong action words.
Instead of telling readers how to "increase the safety of their computer systems," tell them how to "safeguard their data and shield their servers." Strong words conjure up strong emotions. Boring words yield boring results -- drop them from your direct mail vocabulary.
6. Deliver on your promise.
If your postcard headline mentions "21 Ways to Increase Your Email Marketing Success," you better follow up with (you guessed it) 21 ways to improve the reader's email marketing. At the least, offer a summary or excerpt of those tips and then point to a full report that offers the rest.
Stay away from "bait and switch" headlines that don't deliver on the promise. Trickery and deceit will get you nowhere.
7. Follow a formula.
Develop a formula when creating your headlines. This will help you ask all the right questions and shape a headline around the answers to those questions.
Example formula:
Audience
Product
Number of parts
Benefit
Headline
Now let's imagine we're a financial services company using this headline formula for a direc
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