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  • Hub You - 7 Different Fundraiser Letters

    3 Ways to Get Yourself Promoted
    Getting promoted is most likely the best thing that can happen to you at your job (assuming it's accompanied by a raise). If you have a list of goals that you want to accomplish at your company, it is probably not only number one, but bolded, underlined, and highlighted. Taking this one step further,
    d in generously for a special cause worthy of their fame and fortune, and which provides them with a sizable tax-deductible excuse to earn some PR points while doing good.

    6. The UPGRADE APPEAL letter asks the existing donors and/or members to ratchet up their su

    Using Printed Mugs Effectively
    Congratulations! Your company or organization has chosen to use printed mugs as a promotional item to bring attention and clients on board. Now that this important decision has been made, it is important to learn how to use printed mugs effectively to achieve your business goals. There are several factors that you w
    Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the possibilities (credits go to Mal Warwick, an acknowledged master of fundraiser letters):

    1. An ACQUISITION letter is sent to new a new list of prospects who have never contributed any donations to your organization.

    2. A WELCOME letter goes to those who have just joined your organization or sent in their first donations. A warm little welcome message goes a long way in terms of donor or membership loyalty and interest.

    3. A SPECIAL APPEAL letter urges your donors to contribute an additional amount for a special and worthwhile cause, perhaps one with a deadline on it.

    4. A YEAR-END APPEAL letter is a common one sent out by thousands of organizations every year and people contribute simply because it's a special gift-giving time of the year when we feel especially generous and altruistic.

    5. The HIGH-DOLLAR letter aims at the rich and powerful donors and invites them to send in generously for a special cause worthy of their fame and fortune, and which provides them with a sizable tax-deductible excuse to earn some PR points while doing good.

    6. The UPGRADE APPEAL letter asks the existing donors and/or members to ratchet up their sup

    Material Handling Equipment: Efficiency Guaranteed!
    With numerous advanced equipments near at hand, work had never seemed so easy! Efficient machinery for carrying out difficult tasks is a must-have for any industry operation. Whether moving material within the yard, loading processing equipment or packing trucks and railcars with processed materials for transport, the
    UISITION letter is sent to new a new list of prospects who have never contributed any donations to your organization.

    2. A WELCOME letter goes to those who have just joined your organization or sent in their first donations. A warm little welcome message goes a long way in terms of donor or membership loyalty and interest.

    3. A SPECIAL APPEAL letter urges your donors to contribute an additional amount for a special and worthwhile cause, perhaps one with a deadline on it.

    4. A YEAR-END APPEAL letter is a common one sent out by thousands of organizations every year and people contribute simply because it's a special gift-giving time of the year when we feel especially generous and altruistic.

    5. The HIGH-DOLLAR letter aims at the rich and powerful donors and invites them to send in generously for a special cause worthy of their fame and fortune, and which provides them with a sizable tax-deductible excuse to earn some PR points while doing good.

    6. The UPGRADE APPEAL letter asks the existing donors and/or members to ratchet up their su

    The Art of Virtual Leadership - 4 Keys to Leading Remote Workers and Managing Virtual Teams
    Many organizations believe that one of the biggest challenges they face when implementing a virtual office is managing mobile or remote workers. It is unfortunate that they let this perception stop them from reaping the many benefits of a more flexible workplace.Remote management is not radically different from
    ng way in terms of donor or membership loyalty and interest.

    3. A SPECIAL APPEAL letter urges your donors to contribute an additional amount for a special and worthwhile cause, perhaps one with a deadline on it.

    4. A YEAR-END APPEAL letter is a common one sent out by thousands of organizations every year and people contribute simply because it's a special gift-giving time of the year when we feel especially generous and altruistic.

    5. The HIGH-DOLLAR letter aims at the rich and powerful donors and invites them to send in generously for a special cause worthy of their fame and fortune, and which provides them with a sizable tax-deductible excuse to earn some PR points while doing good.

    6. The UPGRADE APPEAL letter asks the existing donors and/or members to ratchet up their su

    Truck Wash Equipment Purchases Considered
    In the Truck Wash Industry we see many makers of truck wash equipment and personally I think many of these units are over priced and often under perform. In other words they do not get the whole truck clean you see? And whereas many manufacturers of truck wash equipment have good synergy and distributors around the cou
    nt out by thousands of organizations every year and people contribute simply because it's a special gift-giving time of the year when we feel especially generous and altruistic.

    5. The HIGH-DOLLAR letter aims at the rich and powerful donors and invites them to send in generously for a special cause worthy of their fame and fortune, and which provides them with a sizable tax-deductible excuse to earn some PR points while doing good.

    6. The UPGRADE APPEAL letter asks the existing donors and/or members to ratchet up their su

    Performance Appraisal - Ten Stupid Things Managers Do To Screw It Up
    Performance appraisals aren't fun. But a lot of the time they are agonizing because managers do really dumb things, ending up destroying a process that is important to everyone (or should be). Appraisals are always going to be a little bit stressful for everyone, but these errors guarantee that the point of appraisals
    d in generously for a special cause worthy of their fame and fortune, and which provides them with a sizable tax-deductible excuse to earn some PR points while doing good.

    6. The UPGRADE APPEAL letter asks the existing donors and/or members to ratchet up their support and move on to an even more exclusive circle of benefactors.

    7. The RENEWAL letter is the one we are all very familiar with, especially those of us who subscribe to magazines. Membership renewal letters are also sent out by countless organizations all across the USA to renew commitment and raise new dollars.

    All these letters have a different format and need to be written with a technique, style and voice appropriate for the audience and fit the specific purpose.

    Before deciding to hire a copywriter, consult with a professional writer to make sure that your valuable resources will generate the expected maximum return. And that starts with first deciding on exactly which type of fundraising campaign to launch.

    (To read more about these different types of letters, I higly recommend Mal Warwick's authoritative book "Write Successful Fundraising Letters," Jossey-Bass Publishers, 2001.)

    -------------------------------------------------------

    (335 words , Copyright May 2006 Ugur Akinci)

    by Ugur Akinci, Ph.D.
    Creative

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