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Hub You - It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail
Are you looking for a new career? You may want to think about becoming a mortgage broker or loan officer, or sell useful training material for brokers and loan officers.If you type Mortgage Broker or Loan Officer in your search engine, you will find links to thousands and thousands of websites. This is because Mortgage Brokers and Loan Officers provide a much needed service to the public. They take applications for mortgage loans from potential homebuyers, and help the buyers find the right loan. If you ever applied for a mortgage loan for the purchase of a home, you worked with a broker or loan officer.A mortgage broker works on his/her own bringing a borrower and lender together for the purpose of a mort
2. DON'T do an expensive mailing your first-time out, even if you can afford it.
Why? I learned this the hard way when I did an exciting, pricey mailing without first realizing how many undeliverable addresses there were on my list. Remember that some people mistakenly
People are retiring at earlier ages than ever before. For some, it's their own choice. For others, the company they work for may offer incentives to take early retirement.At first the idea of retirement makes you giddy. No more alarm clocks. Doing whatever you please whenever you darn well feel like it!But after awhile even the exciting adventures become boring and you find yourself thinking, "What the heck am I supposed to do with all this extra time?"You know you need a purpose. A reason to get up in the morning. Something to excite you. Keep your mind active. A passion! Being retired doesn't mean becoming bound to the rocking chair!Actually, this can become the most exciting part of
Well, I can tell you I've changed my tune based on several mailings I've done over the past year. A test of sending out few simple postcards and one sales letter mailing helped me exponentially increase my response to two of my programs over the last several months. I'm now SOLD!
If you aren't collecting any physical addresses right now from your clients, customers, and ezine subscribers, please get started now. Because not only will offline marketing supplement your online efforts immensely, but email deliverability gets trickier and trickier to maintain.
Email can (and will) change in the future. How, I can't tell you. But the good old U.S. Postal Service will be around for a long, long time just the way it is. (And if YOU want your business to be around a long, long time, you'd better start getting those addresses now!)
Best of all, direct mail marketing will supplement your online efforts for even better results. It's a no-brainer, folks. Time to get with it.
So, if you're ready to venture into direct mail, here are a few dos and don'ts I'd like to share with you before you get started...
1. DON'T blow your whole budget on one mailing!
Imagine Nissan coming out with a new car and running ONE single television ad spot, never to be repeated. Ludicrous, yes? But many small business owners somehow think one mailing will do the trick. The biggest mistake most new marketers make when venturing into direct mail is doing ONE mailing, and judging the response solely from that. You should plan a campaign that involves at least three steps, and five to seven for best results. (If you want to keep it super simple, you can just mail the same darn thing repeatedly!)
2. DON'T do an expensive mailing your first-time out, even if you can afford it.
Why? I learned this the hard way when I did an exciting, pricey mailing without first realizing how many undeliverable addresses there were on my list. Remember that some people mistakenly
Training courses! The most recent had been termed “Management for Senior Officers” and had been a minor disaster – all psychology and how to be nice to junior officers. How to involve them, how to motivate them, how to relate to them. Rebus had returned to his station and tried it for one day, a day of involving, of motivating, of relating. At the end of the day, a Detective Constable had slapped a hand on Rebus’ back, smiling.“Bloody hard work today, John. But I’ve enjoyed it.”“Take your hand off my f….ng back.” Rebus had snarled. “And don’t call me John.”The DC’s mouth fell open. “But you said … “ he began, but didn’t bother finishing. The brief holiday was over. Rebus h
If you aren't collecting any physical addresses right now from your clients, customers, and ezine subscribers, please get started now. Because not only will offline marketing supplement your online efforts immensely, but email deliverability gets trickier and trickier to maintain.
Email can (and will) change in the future. How, I can't tell you. But the good old U.S. Postal Service will be around for a long, long time just the way it is. (And if YOU want your business to be around a long, long time, you'd better start getting those addresses now!)
Best of all, direct mail marketing will supplement your online efforts for even better results. It's a no-brainer, folks. Time to get with it.
So, if you're ready to venture into direct mail, here are a few dos and don'ts I'd like to share with you before you get started...
1. DON'T blow your whole budget on one mailing!
Imagine Nissan coming out with a new car and running ONE single television ad spot, never to be repeated. Ludicrous, yes? But many small business owners somehow think one mailing will do the trick. The biggest mistake most new marketers make when venturing into direct mail is doing ONE mailing, and judging the response solely from that. You should plan a campaign that involves at least three steps, and five to seven for best results. (If you want to keep it super simple, you can just mail the same darn thing repeatedly!)
2. DON'T do an expensive mailing your first-time out, even if you can afford it.
Why? I learned this the hard way when I did an exciting, pricey mailing without first realizing how many undeliverable addresses there were on my list. Remember that some people mistakenly
It's silly, but some people are embarrassed to admit that they don't write winning copy.In fact, my best friend is one of them. Every time she calls me for help with a letter or her web page copy, she apologizes for needing help. She, like many others, seems to think that since she's an intelligent person, she should be able to write great copy.Why? I'm not embarrassed to admit I need her help figuring out debits and credits. I'm also not embarrassed to hire a mechanic for my car or a professional to cut my hair. I didn't study those things and have no talent for them. So what?Unfortunately, too many people who think they "should" be able to write go ahead and do it. They write their own sales letters
Best of all, direct mail marketing will supplement your online efforts for even better results. It's a no-brainer, folks. Time to get with it.
So, if you're ready to venture into direct mail, here are a few dos and don'ts I'd like to share with you before you get started...
1. DON'T blow your whole budget on one mailing!
Imagine Nissan coming out with a new car and running ONE single television ad spot, never to be repeated. Ludicrous, yes? But many small business owners somehow think one mailing will do the trick. The biggest mistake most new marketers make when venturing into direct mail is doing ONE mailing, and judging the response solely from that. You should plan a campaign that involves at least three steps, and five to seven for best results. (If you want to keep it super simple, you can just mail the same darn thing repeatedly!)
2. DON'T do an expensive mailing your first-time out, even if you can afford it.
Why? I learned this the hard way when I did an exciting, pricey mailing without first realizing how many undeliverable addresses there were on my list. Remember that some people mistakenly
If you’re in between jobs or having trouble finding the career you want, you might want to consider temping. It’s a great way to avoid having gaps on your resume and you may also get a chance to learn something new. If you’re looking to change careers but don’t know where to start, it’s also a great way to gain experience without making a life change. You can temp for a little while and then decide if it’s time to change fields. Experience will get you everywhere so go out and get someListing it on your resumeA lot of people are afraid to take a temp job because they’re afraid of how it will look on their resume. But keep in mind that temping is not what it used to be. If you present it the right way, an inte
1. DON'T blow your whole budget on one mailing!
Imagine Nissan coming out with a new car and running ONE single television ad spot, never to be repeated. Ludicrous, yes? But many small business owners somehow think one mailing will do the trick. The biggest mistake most new marketers make when venturing into direct mail is doing ONE mailing, and judging the response solely from that. You should plan a campaign that involves at least three steps, and five to seven for best results. (If you want to keep it super simple, you can just mail the same darn thing repeatedly!)
2. DON'T do an expensive mailing your first-time out, even if you can afford it.
Why? I learned this the hard way when I did an exciting, pricey mailing without first realizing how many undeliverable addresses there were on my list. Remember that some people mistakenly
A great deal of time and money is spent on locating, interviewing, hiring, and training employees when you open a dollar store. One of the ways to minimize the ongoing expense is to retain employees who are performing well. In addition to the savings associated with the staffing process, there is also a savings in the costs associated with training. Finally, employees who are trained and performing contribute much more than new employees who are struggling to learn their jobs and become assimilated into the organization.There are several key steps that business owners and managers can take after they open a dollar store. Those steps include:• Empower employees – As employees learn and demonstrate that they c
2. DON'T do an expensive mailing your first-time out, even if you can afford it.
Why? I learned this the hard way when I did an exciting, pricey mailing without first realizing how many undeliverable addresses there were on my list. Remember that some people mistakenly mistype their addresses into your system, and people often move, sometimes with no forwarding address. I recommend doing an inexpensive mailing such as a postcard first time around in order to help weed out the undeliverables on your list! (Remember to include your return address so you'll get these back.)
3. DON'T overlook how important your copy is in order to get attention and get response.
The great thing about mailing a postcard is the recipient reads what you have to say right then and there. If you send something in an envelope, it has to get opened first. That's why master marketers recommend printing a headline or teaser on the outside of any mailing that's done in an envelope. Example: "Look inside to learn 5 ways you can increase your sales by next week!" I say just do a postcard to keep it simple (and less expensive than doing an envelope mailing).
4. DO keep your graphics simple and attention-getting.
Don't go crazy paying some designer thousands of dollars to create a mailing for you, when you can keep things simple and get just as good - if not better - results. I used to pay an artist beaucoup bucks on a regular basis to make everything I sent out looked picture perfect. Once I stopped that and started focusing more on the message, I started making (and keeping)a LOT more money. Remember it's WORDS that sell, and the job of graphics is to get attention and support your message.
5. DO give them a reason to take action NOW (and not wait until later).
Include a deadline or expiration date on your offer, even if it's for something free, or emphasize there are a limited amount of spots/products left. Of course this will all depend on what you're offering, but you get the idea! You don't want to risk the recipient putting your postcard or letter in the "get to later" pile (which never gets
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