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  • Hub You - Can Having a Unique Product or Service Help You Market Your Business?

    Laundry Unlimited 'Bounces Back'
    We use a convenient laundry service that picks up our dry-cleaning and delivers.A new pair of fashion pants came back from the cleaner utterly destroyed. The cloth had bubbled and buckled and almost torn apart.Next to the telephone number on the laundry receipt was a small note: ‘Liability may be limited to the cost of dry-c
    define what it is they provide that their competitors don’t. Remember, y
    Customer Loyalty
    By nature loyalty is fleeting. It is built on the strength of the relationship between a customer and a business. Fill in the following blanks. My favourite drink is ……………… My favourite shirt colour is …………….. I would buy ………………… for a gift for my mother. I doubt if many of us would have the same three choices written down. We ar
    Of course it can! But do you have unique product or service?

    Or is yours like everyone else within the same category? No, really…

    Most business owners make the same critical mistake when positioning their business in the large ocean of competitors they market with. They fail to define what it is they provide that their competitors don’t. Remember, yo

    Project Management And Time Manegement - Getting It Right
    One of the areas that are often ignored in time management is communication skills. Many overlook the important aspects of communication and get caught up in time wasting. While others go through communication too fast, and ignore details that are productive. Finding the right balance of effective and efficient communication can be the gr
    yours like everyone else within the same category? No, really…

    Most business owners make the same critical mistake when positioning their business in the large ocean of competitors they market with. They fail to define what it is they provide that their competitors don’t. Remember, y

    Business Card Benefits
    I probably don't need to tell you that business cards are an incredibly powerful way of getting your name in people’s minds.There are several benefits to having your own business card the first being that it gives you a way to leave your impression on potential customers.Are business cards for everyone? The simple answer: Y
    ost business owners make the same critical mistake when positioning their business in the large ocean of competitors they market with. They fail to define what it is they provide that their competitors don’t. Remember, y
    Communicating CEOs
    I see a PR firm has done a survey on the amount of time Canadian CEOs spend on communication, and found they spend almost half of their time on communication.I think we're supposed to be impressed that CEOs spend that much time on communication. But, quite frankly, what else does a CEO do? And, if you consider both direct and indir
    business in the large ocean of competitors they market with. They fail to define what it is they provide that their competitors don’t. Remember, y
    Project Plans Are the Way to Go
    Project Management is vital for the life of a project. A Project Manager and his or her team are tasked in ensuring that the project is completed on time and within budget. If not, this could have a negative impact on the company, and possibly cost them the renewal of the current project, or future ones. The Project Plan is the key docume
    define what it is they provide that their competitors don’t. Remember, you are not the only one out there. No matter if you are actually better serving customers than the other guys or gals competing with you, that is not enough. You must develop your USP, or your…

    Unique

    Selling

    Proposition

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