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Hub You - Notes for Newbies - Part Nine - Sales Letters & Sales Copy - Part II
There are a number of issues to consider when Managing Creative People:Common Characteristics / The Creative TypeDo creative people have common characteristics that we can identify, so that we can hire the right people? Some firms do not engage in creative activities because of a belief that "special" people are needed. Many theorists and practitioners think that there are common characteristics, such as tolerance to ambiguity and risk taking. However, many others argue that there are none ("For sixteen years I have been trying to find some common denominator which seems to apply to all creative people. There aren't any.
What is next? I’ve been in marketing for many years, and just when I assume I’ve seen it all, I get shocked all over again. Every new trick I see causes me to laugh at the beginning. But then results come in the picture. You get to believe it. I’m talking about Pixel Ads.So, what is pixel page? Or what is pixel advertising? Or what are pixel ads? Pixel Ads, sometimes referred to as Micro Ads, are little advertisements that only slot in the space of a pixel on a web page. These ads range anywhere from a penny to a dollar per pixel and several sites are offering free Pixel Ads.“Selling the ads on the front page of a site has been
Today we want to say a little more about sales letters and sales copy.
Sales letters and sales copy - continued
In the last article we were in the middle of a discussion about readers’ problems – the writer knows about their problems and that a solution is at hand. The writer has something that will solve readers’ problems.
Now the copywriter describes in more detail precisely how the problems will be solved – by the writer, of course. Here, and not before, does the writer talk about features, about the fact that this system is 24 volt or 4 stroke.
Notice that price has not been mentioned yet. The writer talks about bonuses, guarantees, more bonuses, another reminder of the guarantees, then a summary of everything that will be included in this package. This is followed by another statement about solutions to readers’ problems.
Then, and only then, are readers told about the price. This is followed immediately by the call to action – readers are directed to buy - NOW.
But notice, the words ‘order’ and ‘buy’ are never used. Readers are urged to ‘reserve your copy TODAY’ or ‘book your DVD set NOW’. Notice that the ‘buy button’ looks like either a standard form ‘submit’ button or the phrase ‘click here NOW to reserve yours’ in blue and underlined to look
The type of graphic you end up with will most likely depend on the type of trade show display you purchase. If you own a popup display, your graphics will be produced as “mural strips” (more information is provided below). If you own a modular exhibit with many customizable features, your graphic will most likely be produced as “dye-sub fabric” (more information is provided below).The graphics you purchase should always be the centerpiece of your display. No matter how technologically advanced or durable your booth is, if the graphics are poorly conceived and poorly designed, your trade show exhibit will probably be a flop at your next
Now the copywriter describes in more detail precisely how the problems will be solved – by the writer, of course. Here, and not before, does the writer talk about features, about the fact that this system is 24 volt or 4 stroke.
Notice that price has not been mentioned yet. The writer talks about bonuses, guarantees, more bonuses, another reminder of the guarantees, then a summary of everything that will be included in this package. This is followed by another statement about solutions to readers’ problems.
Then, and only then, are readers told about the price. This is followed immediately by the call to action – readers are directed to buy - NOW.
But notice, the words ‘order’ and ‘buy’ are never used. Readers are urged to ‘reserve your copy TODAY’ or ‘book your DVD set NOW’. Notice that the ‘buy button’ looks like either a standard form ‘submit’ button or the phrase ‘click here NOW to reserve yours’ in blue and underlined to loo
Benefits of Becoming A High-Income Loan BrokerTo become a loan broker, you will need the tools of the trade.A loan broker can earn up to $70,000 part-time or $175,000 or more full-time, potential. So let's get started in this exciting high-income business by outlining the facts and benefits of becoming a high-income loan broker.What is a loan broker?A loan broker is an intermediary agent between a borrower and a lender, passing on information from the borrower to the lender. Most people are not familiar with the finance industry and
Notice that price has not been mentioned yet. The writer talks about bonuses, guarantees, more bonuses, another reminder of the guarantees, then a summary of everything that will be included in this package. This is followed by another statement about solutions to readers’ problems.
Then, and only then, are readers told about the price. This is followed immediately by the call to action – readers are directed to buy - NOW.
But notice, the words ‘order’ and ‘buy’ are never used. Readers are urged to ‘reserve your copy TODAY’ or ‘book your DVD set NOW’. Notice that the ‘buy button’ looks like either a standard form ‘submit’ button or the phrase ‘click here NOW to reserve yours’ in blue and underlined to loo
How good are you at telling a story? Not so hot? Well then it's time to brush up and hone that skill because your business, every business, is basically a story. And how well you tell that story will determine if people (i.e. your customers) will continue to listen or politely walk away.How do you tell a good story?You start with a captivating, intriguing hook. In the business equivalent, that would ideally be your company name. That's why evocative, and even provocative, names work so well. So in the elevator at the trade show it goes something like this... "Who are you here with ?" You then share your company name. If it
Then, and only then, are readers told about the price. This is followed immediately by the call to action – readers are directed to buy - NOW.
But notice, the words ‘order’ and ‘buy’ are never used. Readers are urged to ‘reserve your copy TODAY’ or ‘book your DVD set NOW’. Notice that the ‘buy button’ looks like either a standard form ‘submit’ button or the phrase ‘click here NOW to reserve yours’ in blue and underlined to loo
In franchising law we have what we call a 10-day rule, which in laymen’s terms goes something like this; The prospective franchise buyer must receive the (UFOC) Uniform Franchise Offering Circular for ten business days before any monetary compensation is given to or collected by the Franchisor. Sounds like a good idea right? Well, it is very problematic for willing buyers and sellers to operate under such constraints of trade. One of the proponent reasons for this law is that the UFOCs are generally about 200 pages long and that is a lot to read and the government regulators wish to make sure you take it to an attorney first. Currently the Fe
Now the writer thanks the reader for his or her time and closes with a signature and, often, a photo.
This is followed by a P.S. that reminds readers of the price and asks, again, for the order. Next comes a P.P.S. that is a re-statement of the guarantee. The last item is the P.P.P.S which is a reminder of all the bonuses included with the package.
Then, at the very bottom of the page is another ‘reserve yours now’ button.
Having now read an entire sales letter, read it again. This time look at the way sections of the letter are set apart with what might be called ‘sub-headlines’. From time-to-time the copywriter puts something like “But Wait – there’s more!” in a different colour from the main text, sometimes in a different font and sometimes centred rather than left justified.
Look at the way the writer has placed testimonials throughout the letter. Note their positions with respect to the rest of the text. Notice the borders around them and the differ
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