Hub You - Business

Advisory Services Fees In Franchising
Often in franchising companies a franchisor will spend 80 percent of their time helping 20 percent of their franchises. The allocation of the franchisor’s labor will be disproportionate and in effect on fair to the superstar performing franchise outlets in the franchising system. There are also times when a franchisee will have needs that our way beyond the call of duty and those requirements of the franchisor in the franchising agreement.It is for this reason, especially with our international franchises that I decided to add a clause into our franchise agreements, which

e business. The upside is that when you pay somebody to create a unique product for you, you own it and it can make you a pile of money. :-)

The downside is that a good product will probably cost you more money than you can afford right now. It’s not unusual for somebody to pay ?10,000 for, say, a software package, that over time will earn them ?2,000,000 or more. Not bad!

So, your assignment for today is to sit down, once again, with your A4 pad and make a long, long list of possible products for your market. Now it’s starting to be fun. I shall have a great deal more to say about products in later articles.

That’s all for this time. See you soon.

Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.

Thanks for listening :-)

Willi

CPA, What Are Your Clients Saying About You?
Do they think you add value? Do they say you care enough about their business? Do they see you as part of their team? If the answer is maybe, or you don’t know the answer, it’s time to make some changes.Last June the Association of Accounting Marketing held a panel discussion with CEOs to see just what they liked and didn’t like about their CPA firm. The results aren’t surprising but they do serve as a very big reminder that building close relationships with clients is the key to success.Here are a few of their comments. (to read more visit Golden Practices, pen

Hello again

Today we want to talk about your product. This is the second crucial part of your business if you want to make big money as a direct marketer. Again, if you don’t get this right, your business simply won’t succeed.

Your product
Last time we talked about your target market. This is your most important decision. Having decided on your target market, deciding what products you want to offer them is a bit easier. :-)

Finding products depends entirely on your market. If your target market is people who love Agatha Christy, then you need products about Agatha Christy.

Here are some things you can think about selling to your target market:

Books by Agatha Christy
Books about Agatha Christy
Copies of reviews of her books
Subscriptions to your Agatha Christy newsletter
Paid subscriptions to the ‘Members Only’ section of your Agatha Christy website
Ebooks about her written by you
Reprints of newspaper and magazine articles about her
Copies of interviews with her (Keep in mind that all the people I know who make it big in this business work to the highest standards of openness, honesty and ethical practices. Never, ever pirate, steal or plagiarise the work of others. When we talk about copies or reprints, we are talking about material you are authorized or licenced to sell.)
You can probably think of a few more

If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:

Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
Domain names and websites for resale
Seminars and workshops
Personal coaching and mentoring
Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
Turnkey business packages
Paid subscriptions to your newsletter
Paid subscriptions to the ‘Members Only’ section of your website
You can probably think of a few more

You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).

The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:

Create them yourself
Buy them
Pay somebody to create them for you

Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starting point.

There are bags of public domain (not copyright – free to be reproduced) information on the Internet that you can paste into books or articles you are writing. Others in the business who are interested in making their names known are often prepared to write articles for you, sometimes for free (assuming you give them proper credit). A troll of the Internet will give you lots of ideas.

Whatever your market, there are products you can buy to resell. Again, a troll of the Internet, particularly ebay and people with websites offering products of interest to you are likely sources.

Finally, you can pay somebody to create products for you. This is one probably best left until you have a little experience in the business. The upside is that when you pay somebody to create a unique product for you, you own it and it can make you a pile of money. :-)

That’s all for this time. See you soon.

Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.

Thanks for listening :-)

Willi

Whom Do You Invite to a Meeting?
The success of your next meeting depends upon whom you invite. Here's what to consider.1) Invite only people who can contribute to the meeting. Spectators bog down the process.2) Avoid filling the meeting with allies as a show of force. This intimidates your "opponent," which can result in counter attacks, retaliation, or false cooperation.3) Avoid inviting people because they would feel offended if left out. A meeting is a business activity, not a party. You can always ask the person to choose between watching others work in a meeting or being left to work on

to the ‘Members Only’ section of your Agatha Christy website

Ebooks about her written by you

Reprints of newspaper and magazine articles about her

Copies of interviews with her (Keep in mind that all the people I know who make it big in this business work to the highest standards of openness, honesty and ethical practices. Never, ever pirate, steal or plagiarise the work of others. When we talk about copies or reprints, we are talking about material you are authorized or licenced to sell.)

You can probably think of a few more

If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:

Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
Domain names and websites for resale
Seminars and workshops
Personal coaching and mentoring
Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
Turnkey business packages
Paid subscriptions to your newsletter
Paid subscriptions to the ‘Members Only’ section of your website
You can probably think of a few more

The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:

Create them yourself
Buy them
Pay somebody to create them for you

Whatever your market, there are products you can buy to resell. Again, a troll of the Internet, particularly ebay and people with websites offering products of interest to you are likely sources.

That’s all for this time. See you soon.

Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.

Thanks for listening :-)

Willi

Are You Sure Business Data Entry Work At Home Jobs Are Right For You?
Sure, you want that data entry work at home job that its simple, easy and fast to do. Yes, there are some legit companies that you can work for and get paid well for working it as a business data entry work at home job.However, you should not rely on just one work, take a look at the different possibilities online and what you can really do and take advantage of. The first mistake most people make is to just go for the well paid venture or work that will help them increase their income.Although you can do the job as data entry from home, if you are not passionate ab

ing and mentoring

Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design

Turnkey business packages

Paid subscriptions to your newsletter

Paid subscriptions to the ‘Members Only’ section of your website

You can probably think of a few more

The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:

Create them yourself
Buy them
Pay somebody to create them for you

Whatever your market, there are products you can buy to resell. Again, a troll of the Internet, particularly ebay and people with websites offering products of interest to you are likely sources.

That’s all for this time. See you soon.

Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.

Thanks for listening :-)

Willi

Trade Show 101
Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your upcoming show.The goal of every trade show is to generate leads that you can hopefully turn into sales for your company. Although many trade shows allow you to purchase and sell products, this is generally not the point of trade shows. Each lead yo

ent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starting point.

Whatever your market, there are products you can buy to resell. Again, a troll of the Internet, particularly ebay and people with websites offering products of interest to you are likely sources.

That’s all for this time. See you soon.

Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.

Thanks for listening :-)

Willi

How to Effectively Carry Out the Managerial Function of Directing
There are a number of terms used in identifying the different areas of managerial process. These include leading, executing, supervising, ordering and guiding. But at the heart of the managerial process is the managerial function of directing since it is involved with initiating action. This function of management will put into effect the decisions, plans and programs that have previously been worked out for achieving the goals of the group.Directing concerns the total manner in which a manager influences actions of subordinates. First, it includes issuing orders that a

e business. The upside is that when you pay somebody to create a unique product for you, you own it and it can make you a pile of money. :-)

That’s all for this time. See you soon.

Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.

Thanks for listening :-)

William Rice-Johnston

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Corporations in every sector are spending more than ever before in an attempt to improve their customer service levels. Every year they pour hundreds of millions of dollars into new systems and training programs that promise them the ability to win customer loyalty. Despite their efforts, however, customer satisfaction results continue to fall. Why aren’t these massive efforts paying huge dividends? One would think that by now the organizations that have committed these vast resources would have a large cadre of satisfied, loyal customers, but in most cases just the opposite is true.

Finding and keeping good employees today can be an on-going challenge for many managers and organizations. There are a number of reasons for this.

Improve your company's image by partnering with a nonprofit. Here's how to get started.

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