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  • Hub You - Real Estate Postcard Q&A: How Do I Conduct a Bulk Mailing?

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    About This Article
    This question comes from a questionnaire survey I sent to more than 3,000 real estate agents and brokers. The survey pertained to real estate postcard marketing. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

    Question:
    How do I conduct a bulk mailing?

    Answer:
    My advice is to leave bulk mail to the experts, the postcard marketing companies. Bulk mailings can be a lot of hassle, and you have to know what you're doing.

    I've known a lot of agents who did bulk mailings themselves because they thought they would save money. In the end, they wound up wasting a lot of time, making mistakes, and getting discouraged with the whole thing. When I explained that they could have a vendor do all the work and still only pay around 50? per postcard, they would kick themselves. Some people learn the hard way.

    Personally, I wouldn't waste your time trying to do bulk mailings by yourself. That's time better spent running your business or spending time with the family. Better yet, instead of spending hours on the logistics of a postcard mailing, put that time and energy toward building a stronger offer. Remember, postcard marketing is a numbers game ... a game of attrition. The stronger your offer, the more responses your postcards will generate.

    Put your creative energy into buildi

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    Question:
    How do I conduct a bulk mailing?

    Answer:
    My advice is to leave bulk mail to the experts, the postcard marketing companies. Bulk mailings can be a lot of hassle, and you have to know what you're doing.

    I've known a lot of agents who did bulk mailings themselves because they thought they would save money. In the end, they wound up wasting a lot of time, making mistakes, and getting discouraged with the whole thing. When I explained that they could have a vendor do all the work and still only pay around 50? per postcard, they would kick themselves. Some people learn the hard way.

    Personally, I wouldn't waste your time trying to do bulk mailings by yourself. That's time better spent running your business or spending time with the family. Better yet, instead of spending hours on the logistics of a postcard mailing, put that time and energy toward building a stronger offer. Remember, postcard marketing is a numbers game ... a game of attrition. The stronger your offer, the more responses your postcards will generate.

    Put your creative energy into buildi

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    Personally, I wouldn't waste your time trying to do bulk mailings by yourself. That's time better spent running your business or spending time with the family. Better yet, instead of spending hours on the logistics of a postcard mailing, put that time and energy toward building a stronger offer. Remember, postcard marketing is a numbers game ... a game of attrition. The stronger your offer, the more responses your postcards will generate.

    Put your creative energy into buildi

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    around 50? per postcard, they would kick themselves. Some people learn the hard way.

    Personally, I wouldn't waste your time trying to do bulk mailings by yourself. That's time better spent running your business or spending time with the family. Better yet, instead of spending hours on the logistics of a postcard mailing, put that time and energy toward building a stronger offer. Remember, postcard marketing is a numbers game ... a game of attrition. The stronger your offer, the more responses your postcards will generate.

    Put your creative energy into buildi

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    on the logistics of a postcard mailing, put that time and energy toward building a stronger offer. Remember, postcard marketing is a numbers game ... a game of attrition. The stronger your offer, the more responses your postcards will generate.

    Put your creative energy into building an offer for your real estate postcards. Let the professionals handle the logistics.

    * Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below.

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