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Hub You - Write Better Web Content
If you are in the business of shipping products, shipping damage is a very real problem. It occurs constantly and even has to be figured into your shipping budget. It would seem a shame that the big three shipping carriers (UPS, Federal Express and DHL) would have the damage solution under control. Sadly they do not. The problem really resides in people (as usual) If you look at the employment model of the shipping carriers you will find m
So how do you create eff
The city of Longview, Texas, is a Located off Interstate 20, a little over a hundred miles east of Dallas. It's a town of about 70,000 people, and lately a lot of them have been talking about what is going on at a local business called Don's Fly Thru Beer Barn.You see, Don had a problem. His business requires folks to sit in their car and drive through a long garage-like building where customers can buy beer without getting out of the
But what about those surfers who are researching your company? When they visit your Web site, will they find what they’re looking for? Does your site provide the information they need in an interesting format that will keep them there long enough to convince them to do business with you?
While an attractive, professional-looking site is an important start, content is king. (What else would you expect from a copywriter?) But seriously, your site will never be truly effective without well-written content that answers visitors’ questions and creates enough interest to keep them coming back.
So how do you create eff
The golden key to effective fundraising is an organizations ability to manage relationships. While some may consider this an oversimplified explanation of a complex non-profit business model, our experience has shown us that this is one of the most overlooked, yet lucrative, elements of our fundraising efforts.The backbone of any fundraising campaign is the appeal to donors for contributions. The problem many organizations run into du
But what about those surfers who are researching your company? When they visit your Web site, will they find what they’re looking for? Does your site provide the information they need in an interesting format that will keep them there long enough to convince them to do business with you?
While an attractive, professional-looking site is an important start, content is king. (What else would you expect from a copywriter?) But seriously, your site will never be truly effective without well-written content that answers visitors’ questions and creates enough interest to keep them coming back.
So how do you create eff
There are big rewards when sales and marketing are effectively integrated — not least of which are improved operating performance and outstanding financial results. These five tips will help.Tip #1: Beware of the quick fix... Most organizations have been using band-aid approaches such as integrating data sharing or changing incentive compensation systems without looking at the whole picture. Stop the knee jerk reaction to solve it NOW.
While an attractive, professional-looking site is an important start, content is king. (What else would you expect from a copywriter?) But seriously, your site will never be truly effective without well-written content that answers visitors’ questions and creates enough interest to keep them coming back.
So how do you create eff
If you build it, they will come. Unfortunately, this axiom does not necessarily work in the event venue world. Not all conference spaces are created equal, nor are they branded equally – or effectively, in many cases.A successful event venue has a defined “personality” and ably addresses a need or void within its space. A branding process is vital, especially when establishing new conference space. This article addresses five steps to c
While an attractive, professional-looking site is an important start, content is king. (What else would you expect from a copywriter?) But seriously, your site will never be truly effective without well-written content that answers visitors’ questions and creates enough interest to keep them coming back.
So how do you create eff
(Editor's Note: A client e-mailed me yesterday about her student loan debts that netted her 3 college degrees and a job without a commensurate income and future. She has a Bachelor of Arts Degree from New York University, a second Bachelor of Arts Degree from the London Institute and a Master of Arts Degree from the University of London. My unvarnished answers to her questions follow. I changed her name since I could not contact her in time to
So how do you create effective content for the Web? It may be easier than you think. With all the bad writing out there on the Internet, even minimal effort can help set yours apart. Here’s a start: Good Web content can always be described by these four adjectives.
1. Consistent. There’s nothing like inconsistency to make your Web site appear amateurish. Some businesses spell their own company names two or three different ways right on the home page. If your company name is written in all lower-case letters or with unique spacing, be sure you write it the same way every time. But don’t stop there; strive for consistency in all your content — from the use of abbreviations, fonts and numerals to the tone, style and voice of your copy. Having one person write all the content helps keep
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