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Hub You - Importance of Endorsements And How To Use Them
I was recently stuck on a curb in Ho Chi Minh City, Vietnam (everyone there still calls it Saigon). My objective, a restaurant where my husband and my lunch awaited me, stood on the opposite side of the street. I could see the
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your
The need for superb customer service is not startling, and the means for bringing it about are relatively well known. Nevertheless, too many businesses seem to accept the need and means in theory but in practice they continue t
Here are some tips on how to get them and use them:
Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard. Be sure to leave space for them to write in their own words what they liked best about your company, product or service. Don't forget to pay for the postage so they can easily return it to you. This is something we do for both sellers and tenant/buyers. In addition we also ask our coaching students and customers who purchase other products for endorsements.
Check your files. Look for recent letters from satisfied customers. You may be able to use excerpts in your sales literature. But make sure you first get written permission from the person who sent the letter. Ask to edit. When getting written permission, ask to edit your customers' remarks. Responses may be too long for your promotional material, or contain irrelevant information.
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your l
Any competent business advisor knows that the optimism of would be entrepreneurs can be a little overwhelming at times. Not long ago while doing a little business consulting online for a new franchisor contender, I had to laugh
Check your files. Look for recent letters from satisfied customers. You may be able to use excerpts in your sales literature. But make sure you first get written permission from the person who sent the letter. Ask to edit. When getting written permission, ask to edit your customers' remarks. Responses may be too long for your promotional material, or contain irrelevant information.
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your
Over the last couple years, we have been working with Healthcare organizations to adapt Lean to their complex processes in laboratory and hospital environments. Predictably, there was much skepticism from Clinicians and adminis
Check your files. Look for recent letters from satisfied customers. You may be able to use excerpts in your sales literature. But make sure you first get written permission from the person who sent the letter. Ask to edit. When getting written permission, ask to edit your customers' remarks. Responses may be too long for your promotional material, or contain irrelevant information.
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your
The major components in any ID Card System, ID Card Printers are many and varied. An ID card printer can perform many functions while printing an ID Card, and this is what makes them so useful. For example, while printing an im
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your
Why Do You Need to Hire Outside Marketing and Advertising Agencies?When does a business owner feel the need to find good marketing and advertising agencies? This situation arises when you have tried your best on your own
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your lease purchase program allowed me to move my home in 14 days vs. "I liked dealing with your company.") You can help solicit these types of remarks by asking customers in the survey how your company helped them do their jobs better. We send a letter out to each seller and tenant buyer and ask them specifically about the lease purchase program.
Ask to use their names. Anonymous testimonials are better than nothing, but they may appear to be made up. A person's name and company name (you don't need the street address) adds authenticity.
So start using endorsements to grow your business!
Copyright 2004 DeFiore Enterprises
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