Tags |
|
|
Links |
|
|
Hub You - Twelve Places to Buy a Mailing List
Entrepreneurial e-gnorancePart 1: Questions for the entrepreneur to beIf you are an entrepreneur starting out, or have been around the block for some time but are yet to hit on the jackpot, you might be missing out some of the cornerstones of doing busingg through the new age media, the internet. Ask yourself the following questions and in seeking out answers to the, you may find the magic touch that could propel you to the success that drives you everyday.What are you going to sell?It is not true that anyone can sell anything. I for example could never operate a cookies business because i would end up munching them all up before they saw the light of day. On the other hand I have been selling my writing for years now and i will keep doing it for as long as there is paper and pen. The point I am trying to get across is that you need to know what you are best qualified to sell, and more importantly, to know why anyone would buy from you and not somewhere else. If you think you have the capability to sell it better than anyone alse doing it, then you have a seller. Working hardest may get you results but working smart r
Association lists and data are also available in the Encyclopedia of Associations by The Gale Group (800-877-GALE) on disk, CD, and on- line through Lexis-Nexis. This hardbound, three-volume set ($505) is the motherload of associations - showing detailed information on more than 23,000 local, state, national, and international associations.
Trade show lists are also great marketing tools - lists of both attendees
"Above all, we know that an entrepreneurial strategy has more chance of success the more it starts with the users — their utilities, their values, their realities ... the test of an innovation is always what it does for the user...it is by no means hunch or gamble. But it is also not precisely science. Rather, it is judgment." — Peter Drucker, Innovation and EntrepreneurshipJust because a company is spending money on research (such as markets, customers, or new technologies) and development doesn't mean they will get innovation. Innovation, as with advertising, training, or many other organization investments, depends on the quality of the investment as much as the quantity of resources put in it. A high proportion of innovative new products, services, and companies flop. That's often because managers build better mousetraps without first making sure there are any mice out there. Or that people still want to catch them.Many innovations come from a deeper level of customer and market understanding. They go beyond what current customers say they need. They solve problems that customers either don't realize they have or didn't know co
There are two types of lists, determined by their origin: compiled lists and response lists.
Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations or high school teachers. Directories, such as a directory of plant maintenance engineers, are usually compiled lists. Many lists are compiled from categories in phone books across the U.S. Examples would be all the photography shops or all the luggage dealers in the United States. Or all the plumbing supply dealers.
Keep in mind that compiled information - like fish - gets old rather quickly and doesn’t age particularly well.
Response lists are data from people who have responded to an ad or who have purchased from a catalog, direct mail package, TV ad,or other offer.
With any mailing you are considering, first ask precisely what groups or what characteristics make up the perfect audience. Then try to find a list that matches these definable characteristics closely.
Good delivery percentages of your mailing piece to a specific audience can usually be found in lists of magazine subscribers. These lists are usually very targeted to their audience, and good because most publishers are extremely prompt with their name and address corrections. Call a magazine publisher and ask if their subscriber list is for sale, then ask for the name of their list broker.
There are over 10,000 magazines published so you can probably get a magazine subscription list that goes straight to your perfectly targeted buyers. If you’re not sure what magazines would be best, there are some easy-to-use periodical directories found in most reference libraries. The best directories of magazines are Burrelle’s Directory of Magazines (800-USMEDIA), Bacons (800-621-0561), SRDS (800-851- SRDS), and Oxbridge Communications Standard Periodical Directory (800-955-0231). If you can’t find the exact targeted magazine filled with the eager-to-buy-your-product subscribers you are looking for in any of these directories, the publication doesn’t exist. You can find any industry - and all the magazines that are sent to that industry - in under 10 minutes in these useful directories.
Catalog houses earn a good portion of their revenue from the sale of their lists. Call the catalog and ask for their business office, then ask who handles their list sales. Almost all catalog houses sell their lists. Catalog houses can be found in the Catalog of Catalogs from Woodbine House Publications (www.woodbinehouse.com; 800-843-7323; $28.95 PPD), and The Directory of Mail Order Catalogs from Grey House Publishing (www.greyhouse.com; 800-562-2139; $250).
Trade associations are usually an excellent source of mailing lists. Better associations always list the industry’s major players. Local associations like the Chamber of Commerce in your area are usually good for local business names. You can select by business size, number of employees, SIC code (the government’s industry classification of each business), or any of a multitude of other selection parameters. Two great sources for finding associations are reference books from Columbia Books, Inc. (888-265-0600; www.columbiabooks.com) publishers of the State and Regional Associations Directory ($79) and The National Trade and Professional Associations of the United States ($99). Mailing lists of the associations are $100/M and are available on labels or disk.
Association lists and data are also available in the Encyclopedia of Associations by The Gale Group (800-877-GALE) on disk, CD, and on- line through Lexis-Nexis. This hardbound, three-volume set ($505) is the motherload of associations - showing detailed information on more than 23,000 local, state, national, and international associations.
Trade show lists are also great marketing tools - lists of both attendees
IntroductionThe textile and garment industry is booming in India, especially after elimination of the global quota system. Presently India is exporting garments to more than 100 countries including US, EU, Latin America, and Middle East. Last year, garment export was nearly $5000 million and about 1200 million pieces. The main competitors of India are countries like China, Korea, Pakistan, Bangladesh, Malaysia, and Sri-Lanka.The Indian garment industry is gaining ground in the world market at breakneck speed, but still not flourished at its fullest extent. Although the resources are available plentiful with a powerful foundation of fabric and spinning sector to support. The key factors behind this are low technological development, lower output, cut throat competition, high raw material cost, inadequate infrastructure, traditional productivity, unfavorable regulatory policies, and globalization impact. However, there is a fair list of the producers, suppliers, and exporters that are fully acknowledged with regulatory policies and formalities, international marketing policies and procedures. The only concern is in executing their pr
With any mailing you are considering, first ask precisely what groups or what characteristics make up the perfect audience. Then try to find a list that matches these definable characteristics closely.
Good delivery percentages of your mailing piece to a specific audience can usually be found in lists of magazine subscribers. These lists are usually very targeted to their audience, and good because most publishers are extremely prompt with their name and address corrections. Call a magazine publisher and ask if their subscriber list is for sale, then ask for the name of their list broker.
There are over 10,000 magazines published so you can probably get a magazine subscription list that goes straight to your perfectly targeted buyers. If you’re not sure what magazines would be best, there are some easy-to-use periodical directories found in most reference libraries. The best directories of magazines are Burrelle’s Directory of Magazines (800-USMEDIA), Bacons (800-621-0561), SRDS (800-851- SRDS), and Oxbridge Communications Standard Periodical Directory (800-955-0231). If you can’t find the exact targeted magazine filled with the eager-to-buy-your-product subscribers you are looking for in any of these directories, the publication doesn’t exist. You can find any industry - and all the magazines that are sent to that industry - in under 10 minutes in these useful directories.
Catalog houses earn a good portion of their revenue from the sale of their lists. Call the catalog and ask for their business office, then ask who handles their list sales. Almost all catalog houses sell their lists. Catalog houses can be found in the Catalog of Catalogs from Woodbine House Publications (www.woodbinehouse.com; 800-843-7323; $28.95 PPD), and The Directory of Mail Order Catalogs from Grey House Publishing (www.greyhouse.com; 800-562-2139; $250).
Trade associations are usually an excellent source of mailing lists. Better associations always list the industry’s major players. Local associations like the Chamber of Commerce in your area are usually good for local business names. You can select by business size, number of employees, SIC code (the government’s industry classification of each business), or any of a multitude of other selection parameters. Two great sources for finding associations are reference books from Columbia Books, Inc. (888-265-0600; www.columbiabooks.com) publishers of the State and Regional Associations Directory ($79) and The National Trade and Professional Associations of the United States ($99). Mailing lists of the associations are $100/M and are available on labels or disk.
Association lists and data are also available in the Encyclopedia of Associations by The Gale Group (800-877-GALE) on disk, CD, and on- line through Lexis-Nexis. This hardbound, three-volume set ($505) is the motherload of associations - showing detailed information on more than 23,000 local, state, national, and international associations.
Trade show lists are also great marketing tools - lists of both attendees
Top businesses that continually lead their industry clearly understand a simple fact:People are their most vital assets.Every employee plays a key role in the company. In today's climate, your company cannot afford redundant employees.All businesses are run and operated by people. Each person makes decisions every day based on what that person believes and values. When a person makes better value decisions, it generates better results for the company. A quantum shift begins, one that most other businesses dream about. Now, there's a way for every company to turn that dream into a reality.Executives who excel know what their people value. Employees who align their values with their actions make better and more profitable decisions. One way is to ask each person what is important in life. Some will be crystal clear and will be able to tell you, others will have an idea and others still will be uncertain.Executives who lead know what their people value, the strengths they possess and the roadblocks they experience. Employees want to know what causes their roadblocks and how to eliminate them. Companies can develop
Catalog houses earn a good portion of their revenue from the sale of their lists. Call the catalog and ask for their business office, then ask who handles their list sales. Almost all catalog houses sell their lists. Catalog houses can be found in the Catalog of Catalogs from Woodbine House Publications (www.woodbinehouse.com; 800-843-7323; $28.95 PPD), and The Directory of Mail Order Catalogs from Grey House Publishing (www.greyhouse.com; 800-562-2139; $250).
Trade associations are usually an excellent source of mailing lists. Better associations always list the industry’s major players. Local associations like the Chamber of Commerce in your area are usually good for local business names. You can select by business size, number of employees, SIC code (the government’s industry classification of each business), or any of a multitude of other selection parameters. Two great sources for finding associations are reference books from Columbia Books, Inc. (888-265-0600; www.columbiabooks.com) publishers of the State and Regional Associations Directory ($79) and The National Trade and Professional Associations of the United States ($99). Mailing lists of the associations are $100/M and are available on labels or disk.
Association lists and data are also available in the Encyclopedia of Associations by The Gale Group (800-877-GALE) on disk, CD, and on- line through Lexis-Nexis. This hardbound, three-volume set ($505) is the motherload of associations - showing detailed information on more than 23,000 local, state, national, and international associations.
Trade show lists are also great marketing tools - lists of both attendees
7 ways to tell if you are practicing Management Malpractice.1. You cannot name your employees and refer to everyone as “Buddy” or “Chief.”2. You know what the company’s goals are for the year yet you cannot tell anyone what your goals are.3. Every time an employee comes to your door and knocks, you think they will ask for a raise or time off.4. You cannot name the last book you read that pertained to your profession.5. Whenever there is a crisis or a hot situation to handle, everyone assumes someone will get fired.6. Every time you go on vacation, you assume that you will be fired. 7. All of your conversations with your boss start with “We’ve had a meeting and everyone is now in line with the company mission” or something like that.If some of these 7 have hit home, read on for the cure.1. Know by name everyone in your department. Know their spouse's names. Their grandchildren's, dog's, cat's and even the goldfish's name. If you know them that well it means that you care. And when you show that you care, they will respect you for it. And respect leads to team
Trade associations are usually an excellent source of mailing lists. Better associations always list the industry’s major players. Local associations like the Chamber of Commerce in your area are usually good for local business names. You can select by business size, number of employees, SIC code (the government’s industry classification of each business), or any of a multitude of other selection parameters. Two great sources for finding associations are reference books from Columbia Books, Inc. (888-265-0600; www.columbiabooks.com) publishers of the State and Regional Associations Directory ($79) and The National Trade and Professional Associations of the United States ($99). Mailing lists of the associations are $100/M and are available on labels or disk.
Association lists and data are also available in the Encyclopedia of Associations by The Gale Group (800-877-GALE) on disk, CD, and on- line through Lexis-Nexis. This hardbound, three-volume set ($505) is the motherload of associations - showing detailed information on more than 23,000 local, state, national, and international associations.
Trade show lists are also great marketing tools - lists of both attendees
The Alabama State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Income Tax Division Withholding Tax Section 50 North Ripley St. P.O. Box 327480 Montgomery, Alabama 36132-7480 334-242-1300 www.ador.state.al.us/withholding/index.htmlAlabama requires that you use Alabama form “A-4, Employee’s Withholding Exemption Certificate” instead of a Federal W-4 Form for Alabama State Income Tax Withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Alabama cafeteria plans: are not taxable for income tax calculation; are taxable for unemployment insurance purposes. 401(k) plan deferrals are: not taxable for income taxes; are not taxable for unemployment purposes.In Alabama supplemental wages are taxed at a 5% flat rate.You may file your Alabama State W-2s by magnetic media if you choose to.The Alabama State Unemployment Insurance Agency is:The Department of Industrial
Association lists and data are also available in the Encyclopedia of Associations by The Gale Group (800-877-GALE) on disk, CD, and on- line through Lexis-Nexis. This hardbound, three-volume set ($505) is the motherload of associations - showing detailed information on more than 23,000 local, state, national, and international associations.
Trade show lists are also great marketing tools - lists of both attendees and of exhibitors. Check out two great websites: www.tscentral.com and www.tradeshowweek.com for trade show information. The Tradeshow Week Data Book (213-965-5300; $355) is a great tool published by the editors of Tradeshow Week Magazine. Another great trade show directory is the TradeShows and Exhibits Schedule from Bill Communications (800-266-4712, 856-619-5800) - organized by industry, by location, by date, and in alphabetical order for fast look-ups.
Two excellent resources for investigating lists at the library are the SRDS Direct Marketing List Source™ (800-851-SRDS) and the Oxbridge Communications National Directory of Mailing Lists (800-955- 0231). We use both in our own office - they’re thorough and exceptionally easy to use. These reference tools are each about the size of the Manhattan phone book and contain nothing but list data: who owns what list, number of records in each, source of names and, list pricing. Both tools are available in major libraries.
List brokers are found in the phone book in every major city. They can be heaven, supplying incredible information, or hell, looking for that fast buck. Make sure you ask tons of questions before handing over any money. While you pay the broker, he actually works for the list owner - so take that into consideration when you ask questions and negotiate price.
A plethora of list managers of mailing lists can be found in the direct mail trade magazines such as Catalog Age & Direct Magazines: 203/ 358-9900, Target Marketing: 215/238-5300, Direct Marketing: 516/746- 6700, and DM News: 212/741-2095.
Some list brokers sell through their own catalog of mailing lists. These handy reference tools will give you an idea of just what’s out there - what kind of lists are available and counts of how many records exist in the thousands of different list categories. Want to know how many dentists there are? It’s a piece of cake: 190,168 are members of the ADA. Want to know if there is a list of picky ale drinkers? Find the list of “Ale in the Mail-Continuity Members:” 70,973 of them. Selling an accounting product? Try the list of Accounting Institute Seminar Attendees - all 78,634 of them. Looking for college professors? Did you want the 43,347 who teach English, or the 18,184 who teach history, or the 8,477 in marketing, or the 9,194 philosophy teachers, or the…
If you need additional information - like how many doctors who specialize in allergies and are the head of their practice with four or more employees can be found in Pennsylvania - call any of these catalog houses and ask them to run a count. You’ll be able to get that information in about ten minutes. Hugo Dunhill: 800/223-6454, American Business Lists: 800/555-5335, Best Mailing Lists: 800/692- 2378, CompilersPlus: 800/431-2914, and Edith Roman: 800/223-2194 to name just a few. More phone numbers can be found in my books Uncommon Marketing Techniques and How To Market A Product For Under $500!
Several companies now offer lists of every business or every person in the U.S. on CD-ROM. These products allow you to create your own list criteria and generate your own precisely targeted mailing lists. Some
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/30239/iadvice-Twelve-Places-to-Buy-a-Mailing-List.html">Twelve Places to Buy a Mailing List</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/30239/iadvice-Twelve-Places-to-Buy-a-Mailing-List.html]Twelve Places to Buy a Mailing List[/url]
Related Articles:
5 Tips to Prepare for that First 'Real' Job Interview
Career Development - When It's Time for a Change
Bookmark it:
|