Hub You - Business

Don't Take New Hires for Granted
Hiring good people is only half the battle. The other half is keeping them, especially in a relatively strong economy where quality people are difficult to attract.Let’s face it. It has never been tougher to find quality people. While national unemployment figures have increased over the past year, there are many markets that are still classified as tight labor markets. In these markets, especially, this means that just about anyone who wants to work is already working, so to find quality people, managers must put on their selling shoes and persuade them that the grass is greener on the other side of the fence.When I interview a newly hired employee, it’s sometimes like listening to a bride who recen

rt worth their salt will tell you that there’s no business like business you get from referrals. Why? Because for the most part, people who refer others

How to Find Out if You're Getting Laid Off
Have you ever wondered how to find out if you're getting laid off? Although there are no magic formulas, there are key indicators to finding out about job layoffs. In addition, there are proactive approaches you can take with your own career to reduce the chances of you or your team becoming the victim of corporate layoffs.Key indicators for potential job layoffs: Has your company recently purchased or merged with another company? One of the first things companies look at when they merge with other companies are ways to reduce overhead and operational costs. There's no need to have duplicate accounting departments, legal departments, etc.How well does your company p

Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc.

Let’s talk about off line. How about the book club or record club you belong to. When you get mailings from them, ever notice the card that says if you refer a friend they’ll give you a free book or CD. This is what is called an incentive.

Any marketing expert worth their salt will tell you that there’s no business like business you get from referrals. Why? Because for the most part, people who refer others

Mortgage Marketing: Cost Effective Internet Mortgage Leads
Small mortgage companies need to conserve cash flow with cost effective marketing, but how do you get the most bang for your buck? The trick is to know your marketing possibilities and to know them well.Buying internet leads has become a common practice. Websites like GetSmart.com which is owned and operated by LendingTree offer lenders who purchase mortgage leads the opportunity to expand business through the internet. These high traffic websites have easy to fill out forms that entice consumers to get more information about mortgage products. Their refinance leads and second mortgage leads go to you and four other lenders. When you purchase leads that are exclusive like this, you pay more, however. Many comp

ill ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc.

Any marketing expert worth their salt will tell you that there’s no business like business you get from referrals. Why? Because for the most part, people who refer others

Factors that Determine What You Should Offer the Celebrity Endorser
Chapter 6 of 14Factors that determine what you should offer the celebrity endorser.Quite frankly this is where you become the detective. It shouldn’t take a rocket scientist to figure out that there will always be optimal situations which will be in your favor. If you understand how to sift through the details and perform a little self-analysis, you can quickly, accurately, and cost effectively determine a pricing range. One thing that we have steadfastly learned over the years is that when a celebrity endorser says “Well I usually make x for an hour or two”, that is just their way of trying to establish a fee albeit on the high side. An individual not accustomed to dealing with celebrity endorsers m

uff, gift certificates, etc.

Any marketing expert worth their salt will tell you that there’s no business like business you get from referrals. Why? Because for the most part, people who refer others

Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!There is a similar chasm between your product or service and your potential customers, even if it is only in the potential customers’ mind. And for them, the thought of crossing that chasm is enough to cause a severe case of anxiety.Picture a

ver notice the card that says if you refer a friend they’ll give you a free book or CD. This is what is called an incentive.

Any marketing expert worth their salt will tell you that there’s no business like business you get from referrals. Why? Because for the most part, people who refer others

What is Company Fraud and How Do You Stop It? (Part 1 of 2)
Did you know that it is very likely your company is a victim of fraud? In fact, it's probably happening right now! Fraud takes many forms - some obvious and well known, others subtle and unmarked. This two-part article sheds some light on the topic. Part 1 helps you determine whether your company is vulnerable to (or, indeed, already a victim of) fraud. It discusses fraud in further detail and provides definitions and real-life fraud examples. Part 2 goes on to explain how you can minimize fraud in YOUR company.What is Fraud?Companies around the world lose a staggering amount of money to fraud and abuse. According to government and private studies, the following example is typical. A manufacturing

rt worth their salt will tell you that there’s no business like business you get from referrals. Why? Because for the most part, people who refer others know that person will be interested, and it also indicates that they are happy with your product, so word of mouth (or in this day and age, email) will be good.

Unfortunately very few individuals are going to write you and tell you how happy they are with your product or services. You NEED TO ASK FOR REFERRALS! This applies to everyone – big businesses, small businesses, home based businesses, sales representatives, independent contractors. In fact good salespeople will ask for the referral between closing the sale and saying goodbye to the customer as part of their sales pitch. We ask for refer

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It is important to show your appreciation to your customers and employees to maintain good business relations. Cheap corporate gift baskets are apt to let your business clients know that you are grateful for their business or to convey a message to your employees that their hard work is valued. Cheap corporate gift baskets are also a simple, economical way to convey greetings, be it for the holidays or for other corporate occasions. These affordable corporate gift baskets will convey your sentiment with style and grace. You can make your selection from the numerous superb choices of cheap corporate gift baskets. These corporate gift baskets can be chosen online and a bulk purchase is suggested as the company can often avail a discount.

How much should you be paying your ad agency? What are you paying for? What is a fair deal? Many think that they are only paying for that piece of advertisement or poster, the artwork. That would be very far from the truth.

Knowing what to change is not enough. You need to get the owners of the problem to find it for themselves. Here is a story to illustrate.

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