Hub You - Business

Franchising Models and the Reality of Our Regulatory System
The Franchising Regulatory Rules in the United States, especially at the Federal Level have a lot to be desired indeed. Would you like the truth about franchise business model and government in the US from my perspective? Who am I, well I am a built from scratch entrepreneur Franchisor Founder, who franchised units in 23 states and 110 cities. Would you like to here what I think?Sure; You see, Franchises are not deemed by the government like many think, the semi-illiterate regulatory folks in my opinion only attempt to define the word franchising and they quite frankly do not know squat. What you have in essence in the US is kids graduating from the George Town University who are 23 years old defining what franchising is working in the regulatory body, which oversees the franchising models in the Free Markets in the United States.Many of these just over adolescents in my summation have most likely not even ever had a job and they definitely have not ru

ocus on what you don’t want!

See your phone ringing off the hook ... See yourself receiving an avalanche of new referrals from current clients. See yourself working with clients who energize you and highly value your services/products. Focus on your desired positive “marketing pictures” 3x/daily and watch your mindset AND your results transform.

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STRATEGY MASTERY PRINCIPLES
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THREE)). DEVELOP YOUR STRATEGIC BUSINESS “BLUEPRINT”: The Power of Deliberate Direction

“If you don’t know where you re going, any road will take you ... NOWHERE.”

Same is true in business. If you don’t know the strategic direction of your business ... and don’t have a business and marketing plan to back it, you

Should You Give Up On Cold Calling As A Small Business Marketing Tool
Ever had second thoughts about using cold calling to find new clients?Before you pick up the phone to make a single cold-call, there are several things you should know. First, few people are naturally successful at cold calling.Second, cold calling has a bad reputation as a marketing tool. Most people find cold calls intrusive and obnoxious.Third, conversion rates for cold calls are typically about 2%, compared to 20% for solid leads and 50% for referrals.With three strikes against cold calling, shouldn't you cross this marketing strategy off your list once and for all? No! The reason most cold calls fail is simply because they're done wrong.If you're thinking of giving up on using the phone to generate leads, first ask yourself if it is cold calling that annoys people, or the way its done. Don't throw the baby out with the bathwater - many small businesses have been built on the basis of successful cold-calling campaigns.On

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High Gear

Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?

The answer is ... MARKETING, MARKETING, MARKETING.

Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business.

So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.

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MINDSET MASTERY PRINCIPLES
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ONE)) IGNITE YOUR INNER MARKETING FIRE: The Power of Spirit.

To get into marketing momentum, you MUST have ...

==>>> COMPELLING REASONS <<<==

... deep-seated, soul-driven, emotional reasons for being in your business --- or you will never survive.

Weak reasons create weak results. Compelling reasons create compelling results.

What are your compelling reasons in your business? What passions does your business satisfy? What higher cause propels you in my business?

If, after answering these questions, you are still uncertain about your compelling reasons, you just may be in the wrong business.

TWO)). REFRAME YOUR MARKETING “PICTURES”: The Power of Choice

Have a “personal stigma” about marketing yourself? Does the thought of marketing make you wince? Then, let’s play a game called ...

“NAME YOUR MENTAL MARKETING BLOCK” :)).

Think of the word “marketing”. What comes to mind automatically ??

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“Aggressive used car salesmen conning you into buying a lemon?” “Pesky unwanted telephone solicitors interrupting your dinner?” “Obnoxious door to door salesman trying to sell you overpriced vacuums??”
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We all have “war stories” and negative past experiences that have tainted our perceptions about marketing.

On a conscious level, we all want to be successful in our businesses, yet on a subconscious level, our negative beliefs, feelings and past experiences about marketing drive us in the other direction.

When there is an inner conflict ....the SUBCONSCIOUS MIND WILL ALWAYS WIN!!

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Your beliefs and feelings drive your actions. Your actions drive your results. What you focus on in your mind, is what you create in results.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

If you are dealing with marketing procrastination or marginal results, it is because you are focusing on negative pictures.

The GOOD NEWS is: You get to **choose** ANY marketing pictures you want!!

The BETTER NEWS: Your subconscious mind will override your negative pictures with positive ones and accept them as your new reality.

Ready to change your negative thinking? Start today by focusing on “what you want” your marketing outcomes to be. Do NOT focus on what you don’t want!

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STRATEGY MASTERY PRINCIPLES
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THREE)). DEVELOP YOUR STRATEGIC BUSINESS “BLUEPRINT”: The Power of Deliberate Direction

“If you don’t know where you re going, any road will take you ... NOWHERE.”

Same is true in business. If you don’t know the strategic direction of your business ... and don’t have a business and marketing plan to back it, you

Finding the Right Business Partner
One of the major challenges facing entrepreneurs and business leaders is finding the right business partners. Great care should be exercised when selecting associates because the right choice can bridge gaps and assist in the execution of your business plan. The wrong choice can harm the reputation and earnings of your company. One should consider the following when forming strategic alliances: Find Believers in Your Mission No one will champion your cause like a true believer in your vision, products, and services. Align yourself with those who comprehend the magnitude of what you are doing and will offer wholehearted support to your endeavors. Those who align themselves with you solely for monetary gain will often carry a short-term perspective that will conflict with your long-term business strategy. Active Partner vs. Passive Partner Another consideration is: Are you looking for an active or passive interest ho

omentum, you MUST have ...