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Hub You - How to Handle Jargon at Your Web Site - and Why
Investing in property can be an insurance to see you through your retirement years, or a way to increase your cash availability. It is known that you cannot often go wrong with property as an investment. Using a good investment property agent and getting expert advice is imperative to the success of your investment. Before you rush out and buy any property, there is a certain amount of investigating which needs to be done regarding that la
By combining jargon with an explanation, you strengthen your message for those who already know the technicalities.
Skillfully using ordinary language along with jargon doesn't talk down to anyone or "dumb down" your web site. You also make the value of the services or products you provide more understandable to someone who may need to sign off on a project but who is not technically sophisticated. Likewise, it becomes more likely that non-specialists who discover your site will refer other companies or individuals to you. Your web site thus becomes a st
Martha was very active with the church. Being a daughter of a preacher, this individual spent a lot of time helping others in the homeless shelter after finishing up the assignments given out in school.Unfortunately, the old place was getting dilapidated. There were leaks coming from the ceiling and the paint on the walls was already coming off. Martha knew something had to be done before the building inspector will condemn the plac
Plenty of heart patients, for instance, don't know what a "myocardial infarction" is (a heart attack). Many pregnant women have never heard of a "doula," a woman who coaches them through labor. Movers and shakers thinking of buying another company don't necessarily know the term "assessment of human capital." Hardly anyone would know what "global readiness solutions" are, since one company made up the term. The same goes for abbreviations and acronyms used without the spelled-out versions, like "W3C, 508 compliant."
If you sell an ordinary product or service, you're also in danger of having jargon serve as a barrier at your web site. You may be using common words in ways most people wouldn't understand. For example, the sentence "We partner with creative men and women so they reach their goals" doesn't contain any unusual words or expressions, but most readers wouldn't grasp that it means "Creative men and women hire us to help them reach their goals." At a real estate site, I once saw the headline "Not a drive-by!" and didn't know whether a "drive-by" meant that you wouldn't want to stop or that you wouldn't need to.
Nearly everyone in business overestimates - usually greatly overestimates - the extent to which customers understand their jargon.
In most instances, you don't need to eliminate jargon, but to include an explanation so that the context makes the meaning clear. You can do this explicitly, as in these examples:
* Treatments for myocardial infarction (heart attack)
* Greta spent five years as a doula, a trained labor coach, before studying to become a nurse-midwife.
* All of our web sites comply with World Wide Web Consortium (W3C) standards as well as the latest U.S. government regulations on accessibility to the disabled (Section 508).
In other situations, you can add context so that when the unfamiliar term comes up, its meaning will be clear. For instance, see how the explanation precedes the term "assessment of human capital" in the following passage:
"Management's leadership abilities, operating abilities and personal motivations can profoundly influence what happens after a change in ownership. In contrast to the financials, the true strengths and weaknesses of a company's executives may remain hidden, only to surface later with disastrous results. To minimize risks, buyers need to take care of due diligence on company management. This assessment of human capital is a specialty of New London Management Associates."
By combining jargon with an explanation, you strengthen your message for those who already know the technicalities.
Skillfully using ordinary language along with jargon doesn't talk down to anyone or "dumb down" your web site. You also make the value of the services or products you provide more understandable to someone who may need to sign off on a project but who is not technically sophisticated. Likewise, it becomes more likely that non-specialists who discover your site will refer other companies or individuals to you. Your web site thus becomes a str
Perhaps the most visible and familiar element of the initial public offering process is the underwriter. The underwriter is the organization that is actually responsible for pricing, selling, and organizing the issue, and it may or may not provide additional services. With direct public offerings, there is no need for an underwriter.Selection of a good underwriter is of the utmost importance, but it’s important to understand that
If you sell an ordinary product or service, you're also in danger of having jargon serve as a barrier at your web site. You may be using common words in ways most people wouldn't understand. For example, the sentence "We partner with creative men and women so they reach their goals" doesn't contain any unusual words or expressions, but most readers wouldn't grasp that it means "Creative men and women hire us to help them reach their goals." At a real estate site, I once saw the headline "Not a drive-by!" and didn't know whether a "drive-by" meant that you wouldn't want to stop or that you wouldn't need to.
Nearly everyone in business overestimates - usually greatly overestimates - the extent to which customers understand their jargon.
In most instances, you don't need to eliminate jargon, but to include an explanation so that the context makes the meaning clear. You can do this explicitly, as in these examples:
* Treatments for myocardial infarction (heart attack)
* Greta spent five years as a doula, a trained labor coach, before studying to become a nurse-midwife.
* All of our web sites comply with World Wide Web Consortium (W3C) standards as well as the latest U.S. government regulations on accessibility to the disabled (Section 508).
In other situations, you can add context so that when the unfamiliar term comes up, its meaning will be clear. For instance, see how the explanation precedes the term "assessment of human capital" in the following passage:
"Management's leadership abilities, operating abilities and personal motivations can profoundly influence what happens after a change in ownership. In contrast to the financials, the true strengths and weaknesses of a company's executives may remain hidden, only to surface later with disastrous results. To minimize risks, buyers need to take care of due diligence on company management. This assessment of human capital is a specialty of New London Management Associates."
By combining jargon with an explanation, you strengthen your message for those who already know the technicalities.
Skillfully using ordinary language along with jargon doesn't talk down to anyone or "dumb down" your web site. You also make the value of the services or products you provide more understandable to someone who may need to sign off on a project but who is not technically sophisticated. Likewise, it becomes more likely that non-specialists who discover your site will refer other companies or individuals to you. Your web site thus becomes a st
Creativity measurement is often required in order to benchmark existing competencies, monitor improvement, increase output and generally provide tangible and useable processes and structures for clients.Individuals can measure their own creativity, the creativity levels of their group, department or organisation.However, a fundamental lack of understanding of creativity and innovation seems to make this a difficult task for m
Nearly everyone in business overestimates - usually greatly overestimates - the extent to which customers understand their jargon.
In most instances, you don't need to eliminate jargon, but to include an explanation so that the context makes the meaning clear. You can do this explicitly, as in these examples:
* Treatments for myocardial infarction (heart attack)
* Greta spent five years as a doula, a trained labor coach, before studying to become a nurse-midwife.
* All of our web sites comply with World Wide Web Consortium (W3C) standards as well as the latest U.S. government regulations on accessibility to the disabled (Section 508).
In other situations, you can add context so that when the unfamiliar term comes up, its meaning will be clear. For instance, see how the explanation precedes the term "assessment of human capital" in the following passage:
"Management's leadership abilities, operating abilities and personal motivations can profoundly influence what happens after a change in ownership. In contrast to the financials, the true strengths and weaknesses of a company's executives may remain hidden, only to surface later with disastrous results. To minimize risks, buyers need to take care of due diligence on company management. This assessment of human capital is a specialty of New London Management Associates."
By combining jargon with an explanation, you strengthen your message for those who already know the technicalities.
Skillfully using ordinary language along with jargon doesn't talk down to anyone or "dumb down" your web site. You also make the value of the services or products you provide more understandable to someone who may need to sign off on a project but who is not technically sophisticated. Likewise, it becomes more likely that non-specialists who discover your site will refer other companies or individuals to you. Your web site thus becomes a st
he ability to solve complicated problems quickly is more important than ever in today’s tough economy. Here's another set of tips and reminders to help you solve messy problems quickly and easily.** Identify and fix the right root causes.Complicated problems have multiple root causes, probably more than you can fix in a reasonable amount of time. Don’t waste time or money on causes that are either insignificant in impa
In other situations, you can add context so that when the unfamiliar term comes up, its meaning will be clear. For instance, see how the explanation precedes the term "assessment of human capital" in the following passage:
"Management's leadership abilities, operating abilities and personal motivations can profoundly influence what happens after a change in ownership. In contrast to the financials, the true strengths and weaknesses of a company's executives may remain hidden, only to surface later with disastrous results. To minimize risks, buyers need to take care of due diligence on company management. This assessment of human capital is a specialty of New London Management Associates."
By combining jargon with an explanation, you strengthen your message for those who already know the technicalities.
Skillfully using ordinary language along with jargon doesn't talk down to anyone or "dumb down" your web site. You also make the value of the services or products you provide more understandable to someone who may need to sign off on a project but who is not technically sophisticated. Likewise, it becomes more likely that non-specialists who discover your site will refer other companies or individuals to you. Your web site thus becomes a st
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking “a PR” to get people interested in their pro
By combining jargon with an explanation, you strengthen your message for those who already know the technicalities.
Skillfully using ordinary language along with jargon doesn't talk down to anyone or "dumb down" your web site. You also make the value of the services or products you provide more understandable to someone who may need to sign off on a project but who is not technically sophisticated. Likewise, it becomes more likely that non-specialists who discover your site will refer other companies or individuals to you. Your web site thus becomes a stronger marketing vehicle.
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