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Hub You - Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Before you buy annuity leads it's important to consider the following:What is the reputation of the annuity lead generation company? Make sure they have references you can call to be sure that the annuity leads they sell are qualified. Otherwise you may be spending your hard earned money on lousy leads. Do a search for forums in the area of insurance and financial planning and ask other insurance agents and financial planners about the company you are considering.What kind of leads are you buying? Are you buying Internet leads or are the leads you are buying generated through off-line direct marketing efforts? If they are generating leads on the Internet, ask the lead generation company how they go about their process. Ask them if you can be directed to a web site that they are using to attract annuity prospects. If the site they direct you to looks professional and gives
3. Obtain more education. Often indifference about our business can find its roots in a lack of knowledge. You’ve probably heard the phrase “Knowledge is power”. Seeking out new knowledge, whether by reading a book, taking a teleclass, or enrolling in a wo
As both an active project manager and project management trainer, I often get asked whether the project management best practices that are applicable for large projects can be applied on smaller projects. This is a really important question and one which all project managers must face up to when managing small projects.Focusing on project delivery One of the arguments against using project management methodologies is that they are very process-centric resulting in vast quantities of project documentation which are simply not practical or desirable on small projects. This is a powerful argument and any method which focuses on producing documentation at the expense of delivering the real business benefits of the project will be a hindrance rather than a benefit. After all, the name of the game in project management is delivering business objectives, not producing
Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today’s businesses. This attitude is like putting a roadblock between you and your success. Fortunately, there are a number of solutions for overcoming apathy that you can start implementing today. Try one or more of these.
1. Do something. The best way to take a blah attitude and turn it around is to do something. You may have heard the phrase, “an idle mind is the devil’s workshop”. The same goes for your business. Apathy often disguises itself as procrastination – lack of action. In the case of your business, an idle business can mean financial disaster. When you find yourself not wanting to do anything, do something. Pick up a book and read for a while, call a client or two and ask them how things are going, or contact your coach to get yourself moving. If you have to, get up and do jumping jacks or take a walk around the block. When you engage your physical body, it’s usually easier to engage the rest of you. Once you get the energy moving on your end, you’ll be able to take it and channel it into a number of avenues that can lead to business success.
2. Gather your support team. A support team is critical to our personal and professional well-being. A support team can consist of our friends, business colleagues, family members, a loving partner or spouse, or even groups that we belong to – like business or civic groups. When we experience rough days in our business we can call on these folks for uplifting conversation, brainstorming, or just to share a friendly “hello”. Our support team can mean all the difference in the attitude we have in our business. Not only will you benefit from the interchange, you’ll give your support members the opportunity to share their gifts with you. Everyone wins.
3. Obtain more education. Often indifference about our business can find its roots in a lack of knowledge. You’ve probably heard the phrase “Knowledge is power”. Seeking out new knowledge, whether by reading a book, taking a teleclass, or enrolling in a wor
Client satisfaction starts with meeting or beating the contractual obligations of the relationship. There are also some intangibles that can help you to over deliver to a client.MeetingsIn most organizations it’s easy to deliver additional value around meetings, because statistically, most companies run meetings poorly. Capture important notes during your meetings and then deliver your neatly typed notes consistently with your client’s format. Not only will it allow you to capture the main ideas and benefit of important discussions, but it will almost always be appreciated by your client’s team members. Send this as soon after the meeting as possible.Proactively help to define the agendas and outcomes for each meeting. Help keep things on track and try to meaningfully contribute towards these goals. Become highly proficient at running successful meetings.If there
1. Do something. The best way to take a blah attitude and turn it around is to do something. You may have heard the phrase, “an idle mind is the devil’s workshop”. The same goes for your business. Apathy often disguises itself as procrastination – lack of action. In the case of your business, an idle business can mean financial disaster. When you find yourself not wanting to do anything, do something. Pick up a book and read for a while, call a client or two and ask them how things are going, or contact your coach to get yourself moving. If you have to, get up and do jumping jacks or take a walk around the block. When you engage your physical body, it’s usually easier to engage the rest of you. Once you get the energy moving on your end, you’ll be able to take it and channel it into a number of avenues that can lead to business success.
2. Gather your support team. A support team is critical to our personal and professional well-being. A support team can consist of our friends, business colleagues, family members, a loving partner or spouse, or even groups that we belong to – like business or civic groups. When we experience rough days in our business we can call on these folks for uplifting conversation, brainstorming, or just to share a friendly “hello”. Our support team can mean all the difference in the attitude we have in our business. Not only will you benefit from the interchange, you’ll give your support members the opportunity to share their gifts with you. Everyone wins.
3. Obtain more education. Often indifference about our business can find its roots in a lack of knowledge. You’ve probably heard the phrase “Knowledge is power”. Seeking out new knowledge, whether by reading a book, taking a teleclass, or enrolling in a wo
I want to tell you some ways to eliminate waste at your medical site. Am I talking about physical waste, like soiled bandages or used needles? No, I mean any action that results in a poor or unintended outcome. I mean taking too long to accomplish some outcome, like taking too long to get an operating room ready for the next surgery. The National Institute of Health in “Crossing the Quality Chasm” stated that any waiting time for a patient is a waste. A patient waiting past the time of his/ her scheduled appointment is an example. A patient having to wait too long to be admitted to a hospital after being seen in the emergency room is an example of poor processes—a waste. A patient who develops an infection after being treated or going through surgery is a good example of waste from unintended outcomes. These are just a few examples. I am sure that you are aware of
2. Gather your support team. A support team is critical to our personal and professional well-being. A support team can consist of our friends, business colleagues, family members, a loving partner or spouse, or even groups that we belong to – like business or civic groups. When we experience rough days in our business we can call on these folks for uplifting conversation, brainstorming, or just to share a friendly “hello”. Our support team can mean all the difference in the attitude we have in our business. Not only will you benefit from the interchange, you’ll give your support members the opportunity to share their gifts with you. Everyone wins.
3. Obtain more education. Often indifference about our business can find its roots in a lack of knowledge. You’ve probably heard the phrase “Knowledge is power”. Seeking out new knowledge, whether by reading a book, taking a teleclass, or enrolling in a wo
Lets talk about images in advertising for a moment. Most advertisements for clothing (i.e. bathing suits etc), show shapely thin women and men. This has led our country to think that fat is demeaning and not socially accepted. This type of advertising has caused everyone to want to look like the people in the ads. Diets of all sorts have been developed to try to meet these expectations. But when their goals are not reached it causes depression, low self-esteem that in turn causes a poor image is developed. In my opinion these advertisements have a negative outreach. Who is to say only thin people look great? Advertisements do! These ads also have created anorexic teenagers, which has led to serious health problems and even death.Advertisements often do not explicitly urge the consumer to buy a given product; rather they promise that the products will enhance a person’s life, man
2. Gather your support team. A support team is critical to our personal and professional well-being. A support team can consist of our friends, business colleagues, family members, a loving partner or spouse, or even groups that we belong to – like business or civic groups. When we experience rough days in our business we can call on these folks for uplifting conversation, brainstorming, or just to share a friendly “hello”. Our support team can mean all the difference in the attitude we have in our business. Not only will you benefit from the interchange, you’ll give your support members the opportunity to share their gifts with you. Everyone wins.
3. Obtain more education. Often indifference about our business can find its roots in a lack of knowledge. You’ve probably heard the phrase “Knowledge is power”. Seeking out new knowledge, whether by reading a book, taking a teleclass, or enrolling in a wo
All business is personal, and even the biggest deals, orders, projects, sales and contracts come down to two or more people making a connection. If the 'profit' you seek is wealth, you must realize that all the money you will ever earn is currently sat in someone else's pocket. If your 'profit' is more influence, respect, clients, support, challenge, reputation or excitement, you must go through other people to get it. Being more is a cornerstone of ‘getting through’. Here are eight of my favourite strategies for ensuring people buy you, your arguments, your excuses, your services and your products.1. Make The Difference Dramatic!All of your prospects probably have another bank, another law firm, another accountancy firm, another existing provider of your services in place. If they’re going to come over to you, they have a right to ask you two very tough questions;1.
3. Obtain more education. Often indifference about our business can find its roots in a lack of knowledge. You’ve probably heard the phrase “Knowledge is power”. Seeking out new knowledge, whether by reading a book, taking a teleclass, or enrolling in a workshop can be a wonderful solution to curing feelings of apathy. Seeking more education can introduce us to new people and ideas, which will often be just what is needed to get our creative juices flowing.
4. Craft a clear vision. Having a clear vision of your business purpose and mission can be critical to your business success. A vision, designed exclusively by you, provides a roadmap to help you move from where you are today to where you want to be tomorrow. When you don’t have a clear vision about why you are in business and what purpose you are serving, it’s easy to go in the wrong direction. Craft a written vision of your business. It will help you stay focused and on track.
5. Read a variety of periodicals. Probably one of the best solutions to marketing apathy is to read – and one suggestion is to read a variety of periodicals. Take a trip to your local bookstore. Visit the areas you most enjoy. Peruse cookbooks, business books, or spiritual books – anything that catches your interest. Don’t forget to visit the magazine racks, which include hundreds of publications on almost every topic imaginable. You don’t necessarily need to be reading books and magazines about marketing to get ideas about new things to do with your business. Look at what other companies are doing to communicate about their products and services. You might find a creative way to adapt something to your own business. One of my favorite things to do is pick up a magazine on a topic I know nothing about and turn to the back where the smaller classified ads are listed. It’s amazing how many ideas I’ve been able to adapt from an industry totally unrelated to mine.
6. Hang out with new people. Look at your Rolodex or database. Do you socialize with the same kinds of people all the time? How about joining a new group - maybe one that
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