Hub You - Business

How To Get Your Prospect To Take Action
There’s really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.Direct Response can be entertaining. It doesn’t have to sound like a used car salesman on steroids. But it will have one element that sets it apart from it’s “pretty” cousi

Do you have the right people with the right knowledge and skill

Marketing Budget - Do You Need One?
Marketing is what being in business is all about. But in the excitement of setting up a new company (which is generally all about spending money, rather than making it), it’s very easy to lose sight of this. The result is that a business can be up and running before its managers have even planned how they will actually sell their product or service. In reality, marketing (a term whi

CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:

Do your people have real decision-making power to provide great customer service?

Do you have the right people with the right knowledge and skills

The Secret to Yellow Pages Advertising Nirvana? The Unexpected Takes You There
CONTRAST is The Secret!Visual and verbal contrast can pop your Yellow Page ad to the very top of your prospects’ mind and attention. Open the Yellow Pages to your ad right now. Does your ad visually leap out from the clutter and background noise of your competitors? If not, if it blends into the sea of yellow, then your ad stands little chance of being see

er this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:

Do your people have real decision-making power to provide great customer service?

Do you have the right people with the right knowledge and skill

Debate for Business Plan Data and Early Franchise Disclosure
I have heard franchise attorneys say that prospective franchisees need the disclosure documents early on so they can make a business plan to see if the franchised outlet is feasible and I debated with them over this point of contention. Potential franchise buyers have also told me they wanted to put together a business plan for their evaluation process and therefore they need all the disclosu

onest you are in answering some other questions, including:

Do your people have real decision-making power to provide great customer service?

Do you have the right people with the right knowledge and skill

Writing Nonprofit Marketing Copy That Works - 5 Tips for Success
1. Be reader-centered, not writer-centered.Many brochures, websites, and direct mail I see from nonprofits is focused on how great their services, products and organizations are. Hello? Audience, anyone? Consider your reader thinking, "What's in it for me?" If you can, talk with some of your current donors, volunteers, members and clients and ask them 1) why they chose

r people have real decision-making power to provide great customer service?

Do you have the right people with the right knowledge and skill

Your First Job Out of College
Finding your first job out of college is an exciting and sometimes intimidating process. On the one hand, your future depends on it! You may be faced with new expenses such as rent, food, and student loan payments, and feeling the pressure to find the "perfect" job. On the other hand, today's workplace is much different from that of your parents' generation. The average person changes careers

Do you have the right people with the right knowledge and skills?

Are you including people across the board, not just in your customer service and call centers?

The bottom line is that people skill sets need to be similar to the technology they are using -- information sharing needs to be fast, focused, integrated.

Let’s Start With th

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The use of cubicles by forty million Americans, about sixty percent of the workforce of America, clearly establishes the significance of cubicles in the corporate world. It has been felt that cubicles provide privacy at an affordable price. Since they are usually taller than a person sitting in a chair, cubicles tend to block out a lot of a person's voice when they are talking on the phone. This ensures that everybody can achieve greatest efficiency with the least amount of square footage invested in the office.

Do subliminal advertising techniques really work? They sure did for me. Here are a few of the best to use or watch out for.

'I heard it on the grapevine’ the old song goes. But the grapevine has the potential to cause your business strife, misunderstanding and ruin! But the grapevine has the potential to cause your business strife, misunderstanding and ruin! In effect the rumour mill and gossip are dangers you cannot ford to ignore. People who indulge in these behaviours are like muggers – they leave you feeling you have been robbed!

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Hub You - CRM: Strategic Engine or Just Another Tool?

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