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    The Landscape of Business Has Changed
    A special yearly issue of Success Magazine called "The Selling Issue" quoted Scott DeGarmo,"The big money goes to those companies with superior marketing operations. Entrepreneurial companies of today must evolve from being sales oriented to being marketing oriented in order to now win the consumer."Let me explain why it's important to focus on marketing instead of selling. There was a time known as "the days of simple selling." The days of simple selling are generally considered the days before 1980 or, in some industries, before 1990. In this period of selling, it was a lot e
    to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

    Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

    Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

    What I want for you is to not only make 1/2 your monthly i

    The Benefits of a Benefits Driven Headline With Specificity
    Often the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article.Let's look at the following as an example..."5 Secrets to Doubling Your List In 90 Days"This headline includes both a benefit statement and specificity.Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says what it will do), and specifically in what period of time (90 days).Now if you were a reader who was interes
    Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."

    Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired.

    Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing customers.

    Examples of Natural Marketing and How to Expand Them

    1. You like to share ideas, so networking with others in business groups suits you. You gather business cards with names and numbers.

    To expand this marketing, start to collect email addresses. Put them into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

    2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product.

    To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Benefits are the words and phrases of how your audience will look like, feel, and other desired outcomes that your service or product gives them.

    Use these words to stimulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

    3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. Success is part of your life. Think about one or two past successes. What led to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

    Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

    Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

    What I want for you is to not only make 1/2 your monthly in

    Commodities Paper Trading - Giving You an Idea of the Profits You Can Make
    The futures trading market is one in which commodities are traded. This commodity trading has proven successful and profitable for many traders, but that doesn’t necessarily mean that it will be the same for you. Although the trading of futures commodities can be considered a risky business, it is a risk that is definitely worth taking. In fact, did you know that you can give commodity trading a try without risking any of your hard earned money? You can and you can do this with commodities paper trading.Commodities paper trading is a practice that involves using “fake,” or “imagin
    lso do not attract willing customers.

    Examples of Natural Marketing and How to Expand Them

    1. You like to share ideas, so networking with others in business groups suits you. You gather business cards with names and numbers.

    To expand this marketing, start to collect email addresses. Put them into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

    2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product.

    To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Benefits are the words and phrases of how your audience will look like, feel, and other desired outcomes that your service or product gives them.

    Use these words to stimulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

    3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. Success is part of your life. Think about one or two past successes. What led to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

    Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

    Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

    What I want for you is to not only make 1/2 your monthly i

    The Positive Power of Competition
    I left my mobile telephone in a taxi and went sheepishly to buy a replacement. The people at the telephone company were patient as I selected a new mobile phone.One week later I realized I had chosen a new model a bit too big for my liking. I tried to sell my (almost new) phone at a steep discount to someone else, but found no one eager to buy.I called the telephone company to ask where people go to sell their mobile phones. The staff quickly offered to take back the (almost new) telephone and replace it with another model. I was amazed.I was even more amazed by the serv
    r that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Benefits are the words and phrases of how your audience will look like, feel, and other desired outcomes that your service or product gives them.

    Use these words to stimulate emotions that help your audience decide where and what to spend money on. It's easy to market to each of these groups because you can practice this free ecommerce way free, and spend hardly any time implementing it. Apply those same benefits to a sales letter to either send by email or include on your web site with a link to your order page. It's unlikely you'll sell much without a sales letter for each product, class, or service you offer.

    3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. Success is part of your life. Think about one or two past successes. What led to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

    Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

    Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

    What I want for you is to not only make 1/2 your monthly i

    Experience The Joys Of Becoming A Registered Nurse - Nationwide Positions, Great Pay And Benefits
    According to the latest report released by the American Hospital Association, U.S. hospitals are experiencing a severe shortage of Registered Nurses (RNs) to fill vacant positions nationwide.The field of nursing has emerged from its lowly beginnings. Nurses were traditionally paid a low wage and regulated to the menial task associated with caring for the sick. They emptied bed pans, changed beds and filled water containers. In the present day hospital environment, these tasks are relegated to nursing assistants. Starting as a nursing assistant or nursing aide is the first step to
    magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion.

    To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a book or writing coach to help you write only publishable articles and show you the way to present them.

    Remember you are already successful. You have had many past wins. Success is part of your life. Think about one or two past successes. What led to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

    Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

    Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

    What I want for you is to not only make 1/2 your monthly i

    How to Choose the Best Work at Home Jobs
    Online work from home jobs or work at home are a form of self employment. It is a new trend that is gaining more and more popularity and acceptance in these days. The concept of legitimate work at home programs is becoming more popular day after day and this is possible on due to the development of the network market.There are many people who have most of their time busy but these people find that they do have some spare time on their hands, maybe a few hours a day during which they could earn some extra money. Here are some advices in order to choose the best work at hom
    to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

    Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities.

    Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

    What I want for you is to not only make 1/2 your monthly income selling yourself and products online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is.

    Judy Cullins ©2004 All Rights Reserved.

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