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Hub You - Five Deadly Small Business Marketing Mistakes
Over a long period of two decades in the capacity of academician and practitioner of survey research and survey analysis, I have seen my students and executives fear one thing for sure - survey analysis. Anything having remote connection to statistics is like reading a death sentence. I on the other hand, found life there. An experienced survey analysis pro will essentially do it at three levels - analyzing one variable at a time, two at a time and more than two at a time. When one d
If you desire to reach the top of your profession, and perhaps have ambition of being a senior manager, associate director or indeed a director of your company, then you need to develop your people skills.This is so key, Les Giblin, author of Skills with People, wrote: 'people skills are the key to life.' From the beginning of time, man has always been interested in himself/herself, and it will remain that way to the end of time. You do not need to be embarrassed about realisin
1. Not having a marketing plan.
Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over those without a marketing plan. Writing a comprehensive marketing plan takes time, thought, and rethought, they help a business owner to focus on new products and services. A marketing plan will help someone to determine if the product or service will take too much time, energy, or resources to make it a proper addition to the existing array of products and services.
2. Executing "Hit or Miss" marketing techniques.
Many entrepreneurs and small business owners buy advertising without exploring whether or not the venue is appropriate for them, or if it will appear in a place or manner that potential customers will respond to - or even see. Marketing dollars spent correctly will bring you sales. Marketing dollars spent incorrectly will not only cost you money, but will cost you your business-esteem. All marketing needs to have a "fit" with an overall initiative. They must convey a consistent message. Using
Arras People receives hundreds of CV's every month from people all across the project management spectrum - from people applying directly for advertised posts or through our registration process. Hundreds of CV's using different styles - layouts sourced from books, friends, the company standard or specialist CV service providers.What do you think is the most underused and undervalued space on your CV? In a poll of 100 CV's we currently hold on record only 5% use the CV to show
2. Executing "Hit or Miss" marketing techniques.
Many entrepreneurs and small business owners buy advertising without exploring whether or not the venue is appropriate for them, or if it will appear in a place or manner that potential customers will respond to - or even see. Marketing dollars spent correctly will bring you sales. Marketing dollars spent incorrectly will not only cost you money, but will cost you your business-esteem. All marketing needs to have a "fit" with an overall initiative. They must convey a consistent message. Usin
If you own a business, you also have to install a communication system to run it. It is simply unthinkable to run a business without the right type of communication system, which is the backbone of your business. Each and every member of your staff needs to have a telephone or other communication device for running business operations smoothly.With as many communication devices as the number of staff in your business establishment, the chances of over-billing and even the misus
2. Executing "Hit or Miss" marketing techniques.
Many entrepreneurs and small business owners buy advertising without exploring whether or not the venue is appropriate for them, or if it will appear in a place or manner that potential customers will respond to - or even see. Marketing dollars spent correctly will bring you sales. Marketing dollars spent incorrectly will not only cost you money, but will cost you your business-esteem. All marketing needs to have a "fit" with an overall initiative. They must convey a consistent message. Usin
Today's rapidly changing technology, the economy's roller-coaster ride, the constant mergers and acquisitions among companies, up-sizing, downsizing and resizing, and, of course, our country's response to terrorism have forced almost all of us to change, in some cases almost daily.Adapting to new demands is an important mechanism for both personal and organizational survival. Individuals and groups that do it well seem to be more successful than those that resist and accept the
The past couple of years have seen an explosion of sites that are known as Community or Social Networking websites. These sites are intrinsically involved in the rapid development of the Web 2.0 phenomena, hence our interest in them.No doubt, if you are familiar with Social Networking sites, and have perhaps used them before, you will already be fully aware of their levels of popularity and the reason for such popularity.There is just something about these websites that
3. Negative networking.
Networking is one of the most important parts of marketing for the small business person. Many entrepreneurs look to groups such as Chamber of Commerces, Business Network International, and Local Business Network to build business through networking. They attend networking functions and seem to feel that the more business cards they give out, the more business they will get. They are generally disappointed and reject networking as a false prophet. Positive networking takes a different approach. Networking events are an opportunity to find synergies upon which relationships can be built. Successful networking is not how many business cards you give out, it is how many quality business cards you gather. Opportunities such as Catapult allow
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