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Hub You - E-commerce : The Bottom of Pyramid Approach
In quality improvement engineering there are many tools. I would like to illustrate a few and show how they can apply to healthcare. I will be using tools taken from Lean Manufacturing, an approach used at Toyota Motor Company for many years now. These tools are easily adaptable with a bit of imagination to healthcare. I am not proposing that all healthcare should blindly adopt Lean as the new “flavor of the month,” but if some of the tools fit your site well, then use them. From my experience, the best progress in quality at a site is in the identification and use of quality improvement tools that can be mastered by the employees of the site. There is no use in being a Jack-of-all-trades and master of none.Two tools that seem to go hand in hand are 5S and Point of Use Storage. 5S is sort, set in order, shine, standardize and sustain. In the most recent issue of Quality Progress (American Society of Quality’s magazine) these tools were applied to storage areas. A s
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what
The interview follow-up letter is the last of the essential tools in your job-hunting bag. This is for more than one reason. The two obvious ones are the thank you and follow-up, and the other important reason is to fill in any holes that you suspect that you left open during the interview.1. Write The Follow-Up Letter Immediately: Once you return home, write the follow-up letter the same day as the interview. Being late with the letter can potentially reflect badly on you, or worse, make you be forgotten.2. Include An Incident That Occurred At The Interview: Make reference to any small but pleasant incident (or subject matter) that might have occurred at the interview that will catch the interviewers’ attention. How will this help you? This makes you stand out from the crowd and triggers memories of the entire interview. It gets the interviewer to think beyond the notes he or she made during the interview.3. Write To Every Interviewer: Wr
In 1990s, Internet came along and change the paradigm of whole global market. Because here we have a great tool “Internet” a very efficient, very potent to penetrate the earlier thought impregnable market sec. For most if the time it is the exposure to the outer world and information is necessary to make any decision and growth of any section of society or part of world. Internet is playing that role very efficiently.
Internet is a Mass product. Here power lies in the hand of individuals, rich or not so rich(This terminology is taken from Fortune at the Bottom of Pyramid by C.K. Prahalad, Wharton Publishing). General theory of market states (i) Top end market is value driven. (ii) Bottom end market is volume driven.
Through these two anomaly, we can clearly recognize that Internet companies are focusing on the second approach and that is what CK Prahalad call Bottom of Pyramid(BOP) approach in his path breaking book Fortune at the Bottom of Pyramid.
I can give a big list of such companies, but for instance take some shining stars of today Internet economy. (i) ebay.com (ii) aol.com (iii) clickbank.com (iv) Google.com
We will study the Mother of all search engine Google and its approach to BOP.
Lets compare the Google strategy and its behemoth competitors( well not today, but in formative days of Google when it matter most.) Google is a search engine based on Pay per click(PPC) approach to the internet economy. In formative days, Google done exactly what others thought and well recognized by the Gurus that the model is not viable and Google will be doomed to graveyard.
Most of Dot Coms or brick and mortar companies on internet were making money for advertising. They charge for the advertising space they provide to the advertiser and charge them for a fixed duration and also all these prepaid only. This approach was already imminently followed in TV advertising and to some extent very successful. Advertisers did not had any options. For them it was dark space to jump into. They did not had any control even after paying handsome sum for space on Net.
See the other side of the coin. The consumer( technically visitor) were not part of revolution. Even if they were, they were used to be only exploited for generating huge profit for firms operating on the Net.
Google came to foray with a refreshing style and a very uncommon approach to the market. 1. No Images on its main page. ( there is option available in other pages but not very popular.) 2. Tool and services for the common people. 3. Free for all( even sometime for advertisers also)
See where is the money? I guess 90% would not see any or many.
Google spread its wings on net through word-of-mouth marketing and keeping a intense focus on the common people using internet. In the process Google developed it owns marketing and revenue generation model with empowering the common people, who worship Google( I can be counted one of them).Google invented many new model which was never thought before.
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate more purchasing power and habit to help yourself as well as the industry.
See two very bottom level examples.
(1) Jon Gales, the owner of the www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.
(2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what
A Nightmare That Really HappenedOver 10 years ago, when I worked as a manager at a major corporation, I received a call from a headhunter about a magnificent job opening. It sounded like the perfect job for me. So, I went and was interviewed by the vice-president I would report to, if hired. He told me I was one of two finalists for the position.A week later, I got on an elevator with a person who looked totally elated. I asked her why she felt so jubilant. She proudly told me she was offered a fantastic job. She described the job to me.Lo-and-behold, she got the job I applied for! Of the two finalists, she was the other candidate – and she got the job!!The next day, I called the vice-president who interviewed me. I asked if we could meet to discuss why he did not offer me the job. He agreed. When we met, he told me the only reason he did not hire me was because of one thing I said in the interview that he did not like. He told me what it was
Through these two anomaly, we can clearly recognize that Internet companies are focusing on the second approach and that is what CK Prahalad call Bottom of Pyramid(BOP) approach in his path breaking book Fortune at the Bottom of Pyramid.
I can give a big list of such companies, but for instance take some shining stars of today Internet economy. (i) ebay.com (ii) aol.com (iii) clickbank.com (iv) Google.com
We will study the Mother of all search engine Google and its approach to BOP.
Lets compare the Google strategy and its behemoth competitors( well not today, but in formative days of Google when it matter most.) Google is a search engine based on Pay per click(PPC) approach to the internet economy. In formative days, Google done exactly what others thought and well recognized by the Gurus that the model is not viable and Google will be doomed to graveyard.
Most of Dot Coms or brick and mortar companies on internet were making money for advertising. They charge for the advertising space they provide to the advertiser and charge them for a fixed duration and also all these prepaid only. This approach was already imminently followed in TV advertising and to some extent very successful. Advertisers did not had any options. For them it was dark space to jump into. They did not had any control even after paying handsome sum for space on Net.
See the other side of the coin. The consumer( technically visitor) were not part of revolution. Even if they were, they were used to be only exploited for generating huge profit for firms operating on the Net.
Google came to foray with a refreshing style and a very uncommon approach to the market. 1. No Images on its main page. ( there is option available in other pages but not very popular.) 2. Tool and services for the common people. 3. Free for all( even sometime for advertisers also)
See where is the money? I guess 90% would not see any or many.
Google spread its wings on net through word-of-mouth marketing and keeping a intense focus on the common people using internet. In the process Google developed it owns marketing and revenue generation model with empowering the common people, who worship Google( I can be counted one of them).Google invented many new model which was never thought before.
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate more purchasing power and habit to help yourself as well as the industry.
See two very bottom level examples.
(1) Jon Gales, the owner of the www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.
(2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what
Biotechnology is the integration of engineering and technology to the life sciences.Biotechnologists frequently use microorganisms or biological substances to perform specific processes or for manufacturing. Examples include the production of drugs, hormones, foods and converting waste products.There are many sub-branches involved in the biotech industry. A few of the more common branches include; molecular biology, genetic engineering, and cell biology.A new and exciting sub-branch requiring biotechnologists is the field of nanotechnology. Nanotechnology gives us the capability to engineer the tiniest of objects, things at the molecular level. Nano means a billionth of a specific unit in Greek. Nanotechnology includes the study and manipulation of materials between 1 and 100 nanometers.To give you an idea, DNA is approximately 2.5 nanometers. Red blood cells are 2.5 micrometers (1,000 times larger). And a sheet of paper is about 100,000 nanometers thic
See the other side of the coin. The consumer( technically visitor) were not part of revolution. Even if they were, they were used to be only exploited for generating huge profit for firms operating on the Net.
Google came to foray with a refreshing style and a very uncommon approach to the market. 1. No Images on its main page. ( there is option available in other pages but not very popular.) 2. Tool and services for the common people. 3. Free for all( even sometime for advertisers also)
See where is the money? I guess 90% would not see any or many.
Google spread its wings on net through word-of-mouth marketing and keeping a intense focus on the common people using internet. In the process Google developed it owns marketing and revenue generation model with empowering the common people, who worship Google( I can be counted one of them).Google invented many new model which was never thought before.
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate more purchasing power and habit to help yourself as well as the industry.
See two very bottom level examples.
(1) Jon Gales, the owner of the www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.
(2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what
When two companies go head to head, the same principle applies. God smiles on the larger sales force.Given a virgin territory, the company with the larger sales force is likely to wind up with the larger share of the market.Once the market is divided up, the company with the larger share is likely to continue to take business away from the smaller company.The bigger company can afford a bigger advertising budget, a bigger research department, more sales outlets, etc. No wonder the rich get richer and the poor get poorer.Is there no future for the small competitor? Of course there is which one reason why this book was written is. (General Motors, General Electric, and IBM don’t need to study Clausewitz to be successful.)But smaller companies with smaller market shares do need to think like field commanders. They must keep in mind the first principle of warfare, the principle of force, be it military or marketing. “The art of war with a numerically
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate more purchasing power and habit to help yourself as well as the industry.
See two very bottom level examples.
(1) Jon Gales, the owner of the www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.
(2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what
Have you ever felt that you had perfect balance between life and your nursing career? Everything seems to go in the right direction. You are all for all. o What is balance between life and work? It is a fullfillment between your life and your nursing career. The full time work week is around 36 hours per week. More and more organizations are offering flexible working options. However many nurses are working longer and longer hours. Many have stressful nursing careers.How can you have a balance between your career and life? Here are 3 actions that you can use right now to gain balance in your nursing career and your life:1. Look at your life. Are you where you want to be? Are you spending time with friends and family? Is there a hobby that you do? What do you do for fun? Write down what you do in one week. Look at what areas need to change or not. This will give you a great outline of what, when, where, and who you spend your time.2. Learn and utilize the sk
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and at the same time, the companies providing product and services to them are profitable.”
I accept common people on net are not poor. But see into deep meaning of C.K. Prahalad statement,”- ……where the poor are actively engaged and at the same time………..”. That’s what e-commerce model I am talking all about. They are not poor but they are active ready to change their buying behavior. Buying behavior change is the most awesome milestone still to reach in the e-commerce to really blast off the internet economy. According to Napolean Hill, you need to help the common internet folk to see what internet can do for them.
Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on the system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”
By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept the “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into the awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.
In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.
Am I seems too madly in love with Google? Believe m, I am not alone.
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You can access the same article at Nuttymarketer.com website at : http://www.nuttymarketer.com/green/gorilla_marketing_ecommerce1.htm
This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com .
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