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Hub You - Customers: The Key To Successful Marketing
The job interview tends to be where the job is won or lost.Often, you don’t get a lot of valuable feedback from a company after you’ve interviewed with them but have been told you didn’t get the job.Sometimes they will simply tell you they’ve decided to hire someone else who they felt best suited their requirements, other times they might throw you a bone and give you a hint as to why you didn’t get the job.The fewer details you get regarding why you didn’t get a job, the harder it becomes to actually figure out how you can improve your performance during interviews in the future.At the end of the day, job interviews are how you separate yourself from other job searchers and having as much information at your disposal is how you will win the job.
Talk to your Clients or Customers
(1) What is the one thing that got them to purchase?
(2) Have you delivered on that promise?
(3) What do they like least about your product or service?
(4) How could you improve your product or service?
(5) What else (in your business category) do they have a need for?
(6) How els
If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'.What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people running an e-commerce Web site that require more advanced visitor analysis' or 'telcos offering an increasing diversity of services'. In each case, you almost certainly have more than one type of person to talk to within your target groups - the techies and the business people. Those who bite first, and those who control the budget!*Be careful to say the right things to the right people*Whoever you're talking to, the
What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.
Uncovering Your "Key Selling Point"
This is the Single Marketing Message that is the central message in all of your communications about your business, product or service. It can be difficult for small business owners to determine what their single marketing message should be. Why? Because they are too close to their business. And, because they are viewing their business from their side of the desk.
Keeping your marketing customer-focused can be a challenge
Even if we know we should be looking at our business from our customers' perspective, it's often easier said than done. As a result, it is easy to get caught up in all the amazing features of our product or service and the reasons we THINK our clients are attracted or are buying.
But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpoint the real reason customers are attracted to your product or service and the true reasons they are choosing to buy?
There is an easy way to stay on track
Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you'd be surprised how often we don't think of the obvious.
Your prospects and customers (and yes, even your rejecters — those who visit but don't buy) can provide great insights about the benefits they value most in your product or service and why they chose to buy.
Whether you have a lot of customers or only a few
You don't have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service.
Talk to your Clients or Customers
(1) What is the one thing that got them to purchase?
(2) Have you delivered on that promise?
(3) What do they like least about your product or service?
(4) How could you improve your product or service?
(5) What else (in your business category) do they have a need for?
(6) How els
Regular meetings with your employees give them and you the time together to discuss any issues that have arisen. But what do you do when your weekly meeting isn't changing the negative behavior of an employee?Break away from your regular meeting and schedule a meeting specifically to discuss the behavior (such as low output, improper processes, etc.) that you want to change. You don't need to give your employee advance notice of what the meeting will be about … just arrange for the employee to meet with you at a specific time.Before you meet with the employee, make notes about what you want to discuss. Be specific. Give examples of exactly when and what has happened that needs to be corrected.When you meet with the employee, take charge. Immediately tell yo
Keeping your marketing customer-focused can be a challenge
Even if we know we should be looking at our business from our customers' perspective, it's often easier said than done. As a result, it is easy to get caught up in all the amazing features of our product or service and the reasons we THINK our clients are attracted or are buying.
But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpoint the real reason customers are attracted to your product or service and the true reasons they are choosing to buy?
There is an easy way to stay on track
Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you'd be surprised how often we don't think of the obvious.
Your prospects and customers (and yes, even your rejecters — those who visit but don't buy) can provide great insights about the benefits they value most in your product or service and why they chose to buy.
Whether you have a lot of customers or only a few
You don't have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service.
Talk to your Clients or Customers
(1) What is the one thing that got them to purchase?
(2) Have you delivered on that promise?
(3) What do they like least about your product or service?
(4) How could you improve your product or service?
(5) What else (in your business category) do they have a need for?
(6) How els
The problem with some business ideas is their cost. To manufacture and market a product you have invented could cost you millions of dollars. The investment in machinery, buildings, inventory and other expenditures could bankrupt you before your first sale ever occurred.For this reason, many prefer to run a paper business. Paper businesses do not require large investments of capital for expensive equipment, inventory, and buildings. Many paper businesses can be run from your own home.A paper business is a business that can be operated mainly using pieces of paper, such as contracts, invoices, shipping documents, et cetera.Here are some excellent paper businesses that you can operate.1. ConsultingConsultants charge large f
But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpoint the real reason customers are attracted to your product or service and the true reasons they are choosing to buy?
There is an easy way to stay on track
Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you'd be surprised how often we don't think of the obvious.
Your prospects and customers (and yes, even your rejecters — those who visit but don't buy) can provide great insights about the benefits they value most in your product or service and why they chose to buy.
Whether you have a lot of customers or only a few
You don't have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service.
Talk to your Clients or Customers
(1) What is the one thing that got them to purchase?
(2) Have you delivered on that promise?
(3) What do they like least about your product or service?
(4) How could you improve your product or service?
(5) What else (in your business category) do they have a need for?
(6) How els
No matter what type of business you are in, getting involved in the community through fundraising, is invaluable for getting exposure for your company.There are a number of ways to be involved in fundraising for your community. Here are a few examples: Offer time, products or services to be used in a Silent Auction. Advertise your business and what you donated in the local paper or the Silent Auction promotion. Donate a percentage of your sales on an item or items to raise funds for a worthy cause in your community. Keep customers informed about how much you have raised and how the funds are being used by that organization. Start your own fundraising campaign for a need in your community. Maybe it is backpacks for children in the fall, Christmas meals or p
Your prospects and customers (and yes, even your rejecters — those who visit but don't buy) can provide great insights about the benefits they value most in your product or service and why they chose to buy.
Whether you have a lot of customers or only a few
You don't have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service.
Talk to your Clients or Customers
(1) What is the one thing that got them to purchase?
(2) Have you delivered on that promise?
(3) What do they like least about your product or service?
(4) How could you improve your product or service?
(5) What else (in your business category) do they have a need for?
(6) How els
Perhaps the business blogging bug has not yet bitten you. Never the less, do not under estimate the influence business bloggers have.While you may not yet have a blog, I highly recommend that you take time to find bloggers who are in fields that are both similar to yours and to some who connect with communities of people who are likely to be in your target audience.I recommend that you subscribe to a five to ten blogs so you can follow the conversation that takes place on the blog. When the conversation is one that you have an opinion on and could add to, then why not post a comment?Most business blogs have a facility where you can add your name and website or blog domain address.If you write a comment of note and add to the conversation, you will fi
Talk to your Clients or Customers
(1) What is the one thing that got them to purchase?
(2) Have you delivered on that promise?
(3) What do they like least about your product or service?
(4) How could you improve your product or service?
(5) What else (in your business category) do they have a need for?
(6) How else could you help them be successful, be happier, or solve whatever problem your product or service solves for them?
Talk to your Rejecters
If you choose to survey rejecters (which I have done very successfully for years for one of my clients) find out why they DIDN'T buy.
(1) Ask them what product or service they bought instead of yours? And why?
(2) Ask them what that competing product or service offered that yours did not?
(3) Ask if there is anything you could do to get their business in the future? Product or service changes, additions, deletions?
Talk to your Prospects
Do you have a list of prospects — those who have expressed an interest in your product or service but have not yet purchased? Perhaps they have subscribed to your newsletter or ezine.
(1) Ask them for feedback on your newsletter or ezine content.
(2) What topics are they interested in learning more about?
(3) How can you help them to be more successful, happier, etc?
(4) Find out what they want and who they are
And in all three cases — Clients/Customers, Rejecters, and Prospects — if it seems appropriate, ask for a little information about who they are. Age, gender, profession, where they live, how much they typically spend in your product or service category.
This will help you get a better understanding of your target audience and you'll know if you're attracting the kind of people you thought would be interested in your product or service. And if you need to change your marketing strategy to reach a different audience, or to perhaps change your target audience.
It will help you better serve them
The more you can learn about your prospects and customers the better you can serve them. And the more effectively you can market to them.
You may be in for a surprise
I've had clients tell me they thought they knew why people were buyi
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