Hub You - Distinguish Your Business From The Competition

Distinguishing your business from the competition is essential for growing your customer base. Here are three techniques that will give your business crucial marketing sparkle:

1. Distinguish your web site. Many entrepreneurs get a web site template and content from their parent company and use it as-is, without modifying anything at all. Since all of the representatives get exactly the same site template from the parent company, how are you different from all of the other representatives? There is nothing wrong with either the template or the content, and it is perfectly acceptable to use a cookie-cutter web site for selling to your existing customer base. However, to attract new customers, you must distinguish your business.

2. Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well — stellar pre-sale service that becomes non-existent after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy — acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.

3. Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.

1. Distinguish your web site. Many entrepreneurs get a web site template and content from their parent company and use it as-is, without modifying anything at all. Since all of the representatives get exactly the same site template from the parent company, how are you different from all of the other representatives? There is nothing wrong with either the template or the content, and it is perfectly acceptable to use a cookie-cutter web site for selling to your existing customer base. However, to attract new customers, you must distinguish your business.

2. Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well — stellar pre-sale service that becomes non-existent after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy — acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.

3. Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.

Talent Management Functions Like the Kidney
Talent management functions like the kidney that hires the good personnel and fires the bad ones.The two kidneys are the vital organs in the body amongst other functions cleanse the blood of toxins and keep it chemically balanced. The kidneys are sophisticated reprocessing machines and process the blood to filter out the wastes and extra water. Similarly a good talent management system wilmers, you must distinguish your business.

2. Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well — stellar pre-sale service that becomes non-existent after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy — acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.

3. Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.

Surplus Merchandise, the Direct Under Wholesale Source
The Austin Business Journal reported about a firm that ”buys and resells merchandise that has been closed out, overstocked or discontinued…to a wide range of retail outlets, from mom-and-pop shops to multinational chains such as Wal-Mart..”.Businesses everywhere struggle with changing buying habits, business costs and government regulations.Fads in clothing, toys, electronics, computers, futent after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy — acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.

3. Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.

How Valuable Are Your Ethics or What is Your Price to Compromise Your Ethics?
Everyone in business will eventually face a real crisis of conscience at some point or points in his or her career. Before you face that critical choice, I believe most people would say it is easy to think that they will act ethically, no matter what the personal cost. However, what will you really do when you are faced with the personal cost of losing the job you love (or desperately need) and placing "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.

Distinguishing your business from the competition is essential when you are marketing to potential clients. It will mean the difference between closing a sale and losing that sale to a competitor.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/29613/iadvice-Distinguish-Your-Business-From-The-Competition.html">Distinguish Your Business From The Competition</a>

BB link (for phorums):
[url=http://www.iadvice.info/article/29613/iadvice-Distinguish-Your-Business-From-The-Competition.html]Distinguish Your Business From The Competition[/url]

Related Articles:

Work From Home Answering Phones

One way to work from home is to hire yourself out to companies wanting to hire people that want to stay at home and work. This is known as telecommuting.

Ramadan To Be Hanged: Good Work Boys!

I’m not sure why, how and when the UN came up with a policy to not kill, killers, or to save killers, or to preserve them for posterity in prison cells, but it is a bad policy. And so thinks the Iraqi.

Managing with Authority and Democracy

Managers of people have a style, consciously or not, which has elements of authoritarianism and democracy. The author observes how these come into play and suggests adding market realities and results into the mix as managers hone their styles.

Bookmark it: