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Hub You - Do You Make These 5 Common Marketing Mistakes?
She was waiting for me when I returned from a meeting. Standing outside my office door, I could tell by her downward glance, Jodie was not there to give me good news on the project. Despite her confident, enthusiastic and definitive style, she failed to deliver what she had pitched. It was not the first time.Jodie operated counter to the Scottish proverb advising: "Never let your feet run faster than your shoes." She was full of ideas, full of promise
Advertising is often the most common way this is achieved – after all, many people thi
Whatever dream you prepare for, begin to expect that it can come true. Most people reject it before they expect it. Last year I started working on my health and my eating habits improved. I lost weight and my cholesterol levels went down. I knew I had made great strides but I still wanted to take my life to another level.My motivational mentor James Amps favorite quote is "If you want something that you never had you've got to do something you've nev
Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and that’s all a part of marketing.
Advertising is often the most common way this is achieved – after all, many people thin
It is so important for franchisors to pick the very best franchisees to run with in the marketplace. Without the best possible team it is hard to win in a highly competitive industry and that is why the interview is so important. Many franchise buyers believe that the interview or the one-on-one with the franchisor is simply a sales tactic to sell them something. This is totally wrong.The franchisor should never sell a franchise without meeting the
Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and that’s all a part of marketing.
Advertising is often the most common way this is achieved – after all, many people thi
Have you ever noticed that all of the Old Navy commercials on television all have the same look and feel? How about the mailers that you receive from Staples, Office Max or Best Buy? They’ll feature different products each week, but have you ever noticed how consistent their look is from week to week? Is this an accident or just a company being cheap? Neither.Big companies know the power of establishing a consi
Advertising is often the most common way this is achieved – after all, many people thi
When launching a new product or company, an entrepreneur must consider their biggest cost - the opportunity cost. Opportunity cost is an economic term that is defined as the cost of passing up the next best alternative when making a decision. For instance, if an asset such as capital is used for one purpose, the opportunity cost is the value of the next best purpose for which the asset could have been used. In the entrepreneur’s case, this asset typically in
Advertising is often the most common way this is achieved – after all, many people thi
Let’s face it, every business needs leads. I don’t care what your service or product is, if you don’t have a steady, fresh, stream of prospects coming through your marketing funnel, your business will die. Some die faster, and others whither away quietly. Either way, your business needs leads! I will share with you two ways that I like to get my leads. They are pretty simple and straightforward. However, don’t discount these principles as elementary. It seem
Advertising is often the most common way this is achieved – after all, many people think that advertising is marketing, and it’s not – it’s just one part of it.
Mistake #1 – Confusing Advertising With Marketing
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re n
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