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Hub You - Marketing's Nuclear Weapon
Business cards help businesspeople present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. Production and printing costs of business cards are low, but benefits are
We all live in our own little world. What we see in front of us is pretty much all we believe there is. In the world of medical billing, this can be a nightmare waiting to happen when it comes to doctor files. Why? Well, there are quite a few reasons. We're going t
Focus groups tell us that time is a precious, yet dwindling resource. Attention spans are dwindling, as well.
Many forces condition people: competing messages, special effects, quick cuts, pop-up videos, too much media. We should not totally surrender to these trends but instead look at the yearnings they reveal: a desire for simplicity, efficiency, truth, and quality of presentation.
When we design and write marketing communication material we must recognize a very fundamental fact: we are interrupting someone's day.
The fact that they chose to read, hear or view our message places a great responsibility on us to present this work as best we can. All the elements should contribute to a single point. A single reason for being there. Add something and it is excess b
“A leader has two important characteristics; first he is going somewhere; second he is able to persuade others to go with him.”RobespierreHow many of the people who run professional firms have achieved their positions as a result of planned career deve
Focus groups tell us that time is a precious, yet dwindling resource. Attention spans are dwindling, as well.
Many forces condition people: competing messages, special effects, quick cuts, pop-up videos, too much media. We should not totally surrender to these trends but instead look at the yearnings they reveal: a desire for simplicity, efficiency, truth, and quality of presentation.
When we design and write marketing communication material we must recognize a very fundamental fact: we are interrupting someone's day.
The fact that they chose to read, hear or view our message places a great responsibility on us to present this work as best we can. All the elements should contribute to a single point. A single reason for being there. Add something and it is excess b
Using a job acceptance letter when offered a position shows true professionalism. It is a way of saying “thank you” to the person who hired you, and giving them assurance that they made the right decision. You have presented yourself to them as a professional with you
When we design and write marketing communication material we must recognize a very fundamental fact: we are interrupting someone's day.
The fact that they chose to read, hear or view our message places a great responsibility on us to present this work as best we can. All the elements should contribute to a single point. A single reason for being there. Add something and it is excess b
OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.com there are about 8,058,044,651 current web pages. That's billion with a "B"! So how do you stand out?The first thing you should do is stop using a fr
When we design and write marketing communication material we must recognize a very fundamental fact: we are interrupting someone's day.
The fact that they chose to read, hear or view our message places a great responsibility on us to present this work as best we can. All the elements should contribute to a single point. A single reason for being there. Add something and it is excess b
Trucking companies are one of the most cash hungry businesses in the transportation industry. There are driver expenses, equipment expenses and fuel expenses. However, trucking companies can also be very profitable, if cash flow is managed properly.One of the mai
And, we can't underestimate today's consumers. They are smart and we must not fall prey to communicating to the lowest common denominator. Consumers demand creativity, and ultimately they are who we work for.
Do The Math
It adds up to this: the increasing need for creativity. Thinking beyond the rote. Asking why and why again. Researching. Feeding the mind. Looking at the situation from a different angle. Parking your biases at the door.
Once you've done the research and asked all the questions, it's time to let ideas flow, not just on concepts, but also on content, medium, style.
Quick example. A small New York lingerie store with virtually no budget wanted to boost business. Its ad agency had an idea: paint mes
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