Hub You - Business

Career Change - Resume Problems
What can I do about gaps in employment?There isn't much you can do about your work chronology—what's done is done. However, there are a few ways to present your work history so that th

right people*

Whoever you're talking to, they need to be excited by your copy - as someone in the advertising business once said, said 'no-one was ever bored into buying anything

Managing Small Business Finances
TOP TEN TIPS FOR MANAGING YOUR SMALL BUSINESS FINANCES Always work on the basis that you’ll need more than you actually do.You often only have one chance of raising mon

If you're in the IT business, that's an important question.

Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'.

What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people running an e-commerce Web site that require more advanced visitor analysis' or 'telcos offering an increasing diversity of services'. In each case, you almost certainly have more than one type of person to talk to within your target groups - the techies and the business people. Those who bite first, and those who control the budget!

*Be careful to say the right things to the right people*

Whoever you're talking to, they need to be excited by your copy - as someone in the advertising business once said, said 'no-one was ever bored into buying anything'

How to Manage Your Most Valuable Assets - People?
People management and leadership has become a major topic of conversation in today’s market place and have assumed mythical qualities. Managing you people is not that difficult if you are wil

lawn', 'married couples over retirement age' or 'students living away from home'.

*Be careful to say the right things to the right people*

Whoever you're talking to, they need to be excited by your copy - as someone in the advertising business once said, said 'no-one was ever bored into buying anything

Customer Loyalty
By nature loyalty is fleeting. It is built on the strength of the relationship between a customer and a business. Fill in the following blanks. My favourite drink is ……………… My favourite

mmerce Web site that require more advanced visitor analysis' or 'telcos offering an increasing diversity of services'. In each case, you almost certainly have more than one type of person to talk to within your target groups - the techies and the business people. Those who bite first, and those who control the budget!

*Be careful to say the right things to the right people*

Whoever you're talking to, they need to be excited by your copy - as someone in the advertising business once said, said 'no-one was ever bored into buying anything

Is It Time To Start Paying Commissions To Customer Service Reps?
You pay commission for each closed sales to your sales reps. You don't pay any commission to your customer service reps. Perhaps you should. Perhaps it's time to start paying commissions to y

son to talk to within your target groups - the techies and the business people. Those who bite first, and those who control the budget!

*Be careful to say the right things to the right people*

Whoever you're talking to, they need to be excited by your copy - as someone in the advertising business once said, said 'no-one was ever bored into buying anything

Reality or Fantasy
"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." Albert Einstein.Wow, I never thought I would see the day when I would be telling

right people*

Whoever you're talking to, they need to be excited by your copy - as someone in the advertising business once said, said 'no-one was ever bored into buying anything'. And different people are respond to different things. Broadly, you should talk technology and technology benefits to technical people, and business benefits to the budget holders.

*Look at it this way*

You need to really put yourself in their shoes and understand what matters to them. As a contact of mine would say - where's the pain? What are the pressures on the enterprise, department or even the marketplace as a whole?

Can you present a persuasive Return On Investment? Can you show how your product or service removes the pain?

It's all about identifying with your audience.

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Are you motivated? Is your team motivated? Are there members of your team who are motivated and others that are not? Find out some of the reasons why.

As children we all hear the question, “What do you want to be when you grow up?” So we grow up, we pick a career and work at it for a while. But then what? Does the choice we made at age 20 bind us until age 65?

One of the most important ways of growing any business is by continually presenting your customers and prospects with new offers and promotions. In doing this it's important to come up with fresh, new ideas so you're not pestering your customers with the same tired offers, but coming up with new and exciting offers can appear to be a challenging task. However, by using the power of holidays and current events you can quickly come up with a myriad of creative, fun, and exciting offers to present your customers and prospects.

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Hub You - Who are Those People You're Selling To?

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