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Hub You - 8 Secrets to Marketing Success
Many sandwich degree students can secure a placement through their universities dedicated placement office. However even with the universities support there is much onus on the student to actively secure a good quality placement and to stand out from crowd.The value of the Placements yearThe placement year is a very valuable experience, particularly if the student hasn’t had much experience of work before. At university even having a part time job can help students understand their studies better. Secondly it gives the student an indication about what they may like to do after graduation. However, importantly it helps the student secure a better job after graduation. Obviously the value of the placement depends very much on the quality of the placement. Whilst many students find their placement year a positive experience, their may be a small minority who feel they had an unconstructive placement.Job Fair’sAlthough a universities placement office can provide
The normal human thinking process of deciding to buy almost always starts with an emotional need. The emotional need causes the customer to consider buying something to fill it. The search and evaluation of the possible choices of products and or services is also frequently emotional, and additional emotional forces are often added. The price issue usually comes in near the end. Normally, customers ask about prices to help justify the emotional decisions they have already made. In fact, the request for the price from normal customers is a very strong buying signal (does the cost allow them to buy what they want and is it fair for what they decided to get?).
Encourage customers to enjoy their emotional buying choices
Once the purchase is made, far too many businesses can't wait to shuffle the customers off and almost treat the customers like they have some disease. This frequently causes customers to experience buyer’s remorse. Yet, this is the ti
Millions of people are starting online businesses in hopes of creating additional income for themselves and their families. With many men and women sharing the same names how do you get your name to stand out?The only solution is to create a Unique Personal Brand.What is a personal brand?A unique personal brand is a word or phrase that describes you. It is what sets you apart from every other internet business owner.Some people have been fortunate enough to create a following for their own name, while others are associated with a website, line of business, or marketing strategy.What it represents is your Unique Selling Proposition (USP) on a more personal level.How do I create a unique personal brand?Creating a personal brand does not need to be difficult, but it does require a lot of thought. You will want to create something that will be attached to you for years to come so choose carefully.Start out by writing down all yo
Marketing is doing what it takes to convince enough customers to pay the necessary price for your products and/or services to produce the desired profits for the business.
Let's discuss the 8 Secrets business owners can use to greatly improve their marketing success.
Secret #1: Give marketing top priority. The primary reason any customer chooses to buy your products or services is because of effective marketing. The marketing process starts at the very beginning and continues forever! Marketing consists of four separate functions, known as the four P's:
1. Product - Develop your products and/or services to ensure they fill the needs of your potential customers, so they will want to buy from your business. You have full control over this marketing function.
2. Pricing - Set your price structure to ensure that the business will achieve the desired profits and that customers will perceive the value of the benefits they receive to be greater than the prices they pay. You have full control over this marketing function.
3. Positioning - Position your products and/or services to allow potential customers easy interaction with the business to evaluate and purchase your products or services. You have full control over this marketing function.
4. Promotion - The final step is promotion, where you communicate with your potential customers (normally through a communications medium) about the existence and benefits of your products or services to attract them to contact your business to learn more. You will have only partial control over this marketing function.
Marketing is culminated in sales when your customers’ perception of the value of their benefits exceeds the price they pay for products or services. You generate successful sales only when you complete positive Product Development, Price, Positioning, and Promotion. In fact, you will want your business to be a marketing machine.
The sales process is frequently part of the promotions function, however it can incorporate all four of the marketing functions, depending upon the type of products or services offered and the make-up of your targeted customers. Secret #2: Do not confuse advertising with marketing. Advertising is only part of the last marketing step (Promotion) and it occurs late in the game. Many people think advertising is all there is to marketing, and they overlook the other three very important earlier marketing steps. Yet, they have total control over the other three marketing steps, which are far more important than advertising. Consequently, you will want to develop the other three functions that you control first, to allow advertising to succeed.
Secret #3: Base your marketing on customer perspectives. Owners believe their power and freedom of choice, as the boss, means that they don't have to deal with the opinions of others. "I am now my own boss" is only partly true. You are in virtual control of either succeeding or failing to convince - The Customer- to buy your products or services. You want to avoid IMPOSING your opinion on your potential customers. Focus on fulfilling the perceived wants and needs of your customers, from Their Perspective.
Secret #4: Research your potential customers. When you have determined who your target customers are, learn everything about:
- What your target customers THINK they want to buy
- Why your target customers THINK they buy
- How your target customers THINK they buy
- When your target customers THINK they buy
Secret #5: Screen out undesirable customers. You have the right and obligation to determine which potential customers you will agree to serve. You should screen out undesirable customers early so you can focus more attention on customers you want to serve. Sadly, owners often may not know how to select desirable customers from the pool of potential customers they encounter. As a result, they often spend too much time, money and energy trying to deal with a handful of hard-to-please customers who frequently demand lower prices at the expense of better customers, who go elsewhere because they were ignored.
Determine the key criteria to decide which potential customers are desirable. You will want to encourage undesirable customers to visit your competitors, so they will expend their time, money and energy instead of you.
Secret #6: Give existing customers full attention. Owners frequently become so focused on getting new customers that they ignore their existing repeat customers. Your business will probably not survive without repeat business. Repeat customers present a wealth of opportunities to you.
- They frequently provide you excellent feedback
- They provide an excellent reference and referral service (read free advertising)
- They are the least expensive to service
- They provide the most likely source of additional business
- Their unnecessary departure causes substantial damage (upset customers will complain to 5 to 9 other people)
Stay close to your existing customers and learn as much as you can from them.
Secret #7: Create a positive identity that is distinct from your competitors. Most customers compare. They need good reasons to choose your product or service over others. You complete more sales when you understand your competitors extremely well and position your products or services for positive customer comparison.
Secret #8: Consider the overwhelming power emotion has on the buying process. Human emotions govern the buying process (some say over 80% of the entire process is emotional). Yet owners frequently focus their energies on price and avoid the real emotional reasons customers will buy. You will want to know and feel the emotional connection your potential customers will connect to your business, your products and/or services, and the way customers interact with your business. Design your marketing program to address the emotional issues to attract and keep the right customers.
The normal human thinking process of deciding to buy almost always starts with an emotional need. The emotional need causes the customer to consider buying something to fill it. The search and evaluation of the possible choices of products and or services is also frequently emotional, and additional emotional forces are often added. The price issue usually comes in near the end. Normally, customers ask about prices to help justify the emotional decisions they have already made. In fact, the request for the price from normal customers is a very strong buying signal (does the cost allow them to buy what they want and is it fair for what they decided to get?).
Encourage customers to enjoy their emotional buying choices
Once the purchase is made, far too many businesses can't wait to shuffle the customers off and almost treat the customers like they have some disease. This frequently causes customers to experience buyer’s remorse. Yet, this is the tim
If number crunching, math skills and organization are your strong points, the profession of accounting may be for you. Here is a primer on how.Accounting is no longer the stereotyped dull job that it used to be. The change in the corporate culture has resulted in adding more glamour and importance to an accountant’s job. In fact, the hot new field is forensic accounting where you don the role of detective to figure out who has been playing funny with the money. The number crunching aspect is still there, but the role is not limited to that alone. In addition, the pay can be lucrative as wellAccountants are classified in to four categories: public, managerial, government accountants and internal auditors. Each category has many sub categories. There are accountants who prepare financial statements, there are accountants who audit financial reports, there are accountants who advise on tax strategies and there are the aforementioned forensic accountants. Therefore, the choice
Marketing is culminated in sales when your customers’ perception of the value of their benefits exceeds the price they pay for products or services. You generate successful sales only when you complete positive Product Development, Price, Positioning, and Promotion. In fact, you will want your business to be a marketing machine.
The sales process is frequently part of the promotions function, however it can incorporate all four of the marketing functions, depending upon the type of products or services offered and the make-up of your targeted customers. Secret #2: Do not confuse advertising with marketing. Advertising is only part of the last marketing step (Promotion) and it occurs late in the game. Many people think advertising is all there is to marketing, and they overlook the other three very important earlier marketing steps. Yet, they have total control over the other three marketing steps, which are far more important than advertising. Consequently, you will want to develop the other three functions that you control first, to allow advertising to succeed.
Secret #3: Base your marketing on customer perspectives. Owners believe their power and freedom of choice, as the boss, means that they don't have to deal with the opinions of others. "I am now my own boss" is only partly true. You are in virtual control of either succeeding or failing to convince - The Customer- to buy your products or services. You want to avoid IMPOSING your opinion on your potential customers. Focus on fulfilling the perceived wants and needs of your customers, from Their Perspective.
Secret #4: Research your potential customers. When you have determined who your target customers are, learn everything about:
- What your target customers THINK they want to buy
- Why your target customers THINK they buy
- How your target customers THINK they buy
- When your target customers THINK they buy
Secret #5: Screen out undesirable customers. You have the right and obligation to determine which potential customers you will agree to serve. You should screen out undesirable customers early so you can focus more attention on customers you want to serve. Sadly, owners often may not know how to select desirable customers from the pool of potential customers they encounter. As a result, they often spend too much time, money and energy trying to deal with a handful of hard-to-please customers who frequently demand lower prices at the expense of better customers, who go elsewhere because they were ignored.
Determine the key criteria to decide which potential customers are desirable. You will want to encourage undesirable customers to visit your competitors, so they will expend their time, money and energy instead of you.
Secret #6: Give existing customers full attention. Owners frequently become so focused on getting new customers that they ignore their existing repeat customers. Your business will probably not survive without repeat business. Repeat customers present a wealth of opportunities to you.
- They frequently provide you excellent feedback
- They provide an excellent reference and referral service (read free advertising)
- They are the least expensive to service
- They provide the most likely source of additional business
- Their unnecessary departure causes substantial damage (upset customers will complain to 5 to 9 other people)
Stay close to your existing customers and learn as much as you can from them.
Secret #7: Create a positive identity that is distinct from your competitors. Most customers compare. They need good reasons to choose your product or service over others. You complete more sales when you understand your competitors extremely well and position your products or services for positive customer comparison.
Secret #8: Consider the overwhelming power emotion has on the buying process. Human emotions govern the buying process (some say over 80% of the entire process is emotional). Yet owners frequently focus their energies on price and avoid the real emotional reasons customers will buy. You will want to know and feel the emotional connection your potential customers will connect to your business, your products and/or services, and the way customers interact with your business. Design your marketing program to address the emotional issues to attract and keep the right customers.
The normal human thinking process of deciding to buy almost always starts with an emotional need. The emotional need causes the customer to consider buying something to fill it. The search and evaluation of the possible choices of products and or services is also frequently emotional, and additional emotional forces are often added. The price issue usually comes in near the end. Normally, customers ask about prices to help justify the emotional decisions they have already made. In fact, the request for the price from normal customers is a very strong buying signal (does the cost allow them to buy what they want and is it fair for what they decided to get?).
Encourage customers to enjoy their emotional buying choices
Once the purchase is made, far too many businesses can't wait to shuffle the customers off and almost treat the customers like they have some disease. This frequently causes customers to experience buyer’s remorse. Yet, this is the ti
Are you tired of dealing with difficult customers?Have you ever imagined how great it would be if you ONLY had to deal with the types of customers you enjoy? Your job would be so much more rewarding. Think about it…attracting ideal customers, working with your ideal customers.Well, I am happy to report that you can do just that. You can attract your ideal customers and obtain the working environment you so desire.The Law of Attraction states that whatever we give our attention, energy and focus to we will attract into our life.So how do we go about attracting ideal customers and working with ideal customers in our business?The first step is to decide what we don’t want in an ideal customer. To do this, we will use what is known as a T-tool. You may download your own T-tool free by visiting either of my websites listed at the end of this article. If you would prefer to make your own T-tool, just do the following:1. Take a full sheet
Secret #4: Research your potential customers. When you have determined who your target customers are, learn everything about:
- What your target customers THINK they want to buy
- Why your target customers THINK they buy
- How your target customers THINK they buy
- When your target customers THINK they buy
Secret #5: Screen out undesirable customers. You have the right and obligation to determine which potential customers you will agree to serve. You should screen out undesirable customers early so you can focus more attention on customers you want to serve. Sadly, owners often may not know how to select desirable customers from the pool of potential customers they encounter. As a result, they often spend too much time, money and energy trying to deal with a handful of hard-to-please customers who frequently demand lower prices at the expense of better customers, who go elsewhere because they were ignored.
Determine the key criteria to decide which potential customers are desirable. You will want to encourage undesirable customers to visit your competitors, so they will expend their time, money and energy instead of you.
Secret #6: Give existing customers full attention. Owners frequently become so focused on getting new customers that they ignore their existing repeat customers. Your business will probably not survive without repeat business. Repeat customers present a wealth of opportunities to you.
- They frequently provide you excellent feedback
- They provide an excellent reference and referral service (read free advertising)
- They are the least expensive to service
- They provide the most likely source of additional business
- Their unnecessary departure causes substantial damage (upset customers will complain to 5 to 9 other people)
Stay close to your existing customers and learn as much as you can from them.
Secret #7: Create a positive identity that is distinct from your competitors. Most customers compare. They need good reasons to choose your product or service over others. You complete more sales when you understand your competitors extremely well and position your products or services for positive customer comparison.
Secret #8: Consider the overwhelming power emotion has on the buying process. Human emotions govern the buying process (some say over 80% of the entire process is emotional). Yet owners frequently focus their energies on price and avoid the real emotional reasons customers will buy. You will want to know and feel the emotional connection your potential customers will connect to your business, your products and/or services, and the way customers interact with your business. Design your marketing program to address the emotional issues to attract and keep the right customers.
The normal human thinking process of deciding to buy almost always starts with an emotional need. The emotional need causes the customer to consider buying something to fill it. The search and evaluation of the possible choices of products and or services is also frequently emotional, and additional emotional forces are often added. The price issue usually comes in near the end. Normally, customers ask about prices to help justify the emotional decisions they have already made. In fact, the request for the price from normal customers is a very strong buying signal (does the cost allow them to buy what they want and is it fair for what they decided to get?).
Encourage customers to enjoy their emotional buying choices
Once the purchase is made, far too many businesses can't wait to shuffle the customers off and almost treat the customers like they have some disease. This frequently causes customers to experience buyer’s remorse. Yet, this is the ti
ISO 9000 grew out of BS 5750, a standard published by the British Standards Institution (BSI) in 1979. Initially, it was used only in manufacturing industries. ISO 9000 is now employed across a variety of other types of businesses. It is a set of international standards of quality management systems. ISO 9000 has been accepted by more than 100 countries as their national quality assurance standard by the end of 1997.The history of ISO 9000 dates back to Mil-Q-9858a, the first quality standard for military procurement established in 1959 by the US. By 1962, NASA (National Aeronautics and Space Administration) developed its quality system requirements for suppliers. In 1965, NATO (North Atlantic Treaty Organization) accepted the AQAP (allied quality assurance procedures) specifications for the procurement of equipments.During the 1970s, BSI published BS 9000 (the first UK standard for quality assurance) and BS 5179 (guidelines for quality assurance) norms. In 1979, it create
Determine the key criteria to decide which potential customers are desirable. You will want to encourage undesirable customers to visit your competitors, so they will expend their time, money and energy instead of you.
Secret #6: Give existing customers full attention. Owners frequently become so focused on getting new customers that they ignore their existing repeat customers. Your business will probably not survive without repeat business. Repeat customers present a wealth of opportunities to you.
- They frequently provide you excellent feedback
- They provide an excellent reference and referral service (read free advertising)
- They are the least expensive to service
- They provide the most likely source of additional business
- Their unnecessary departure causes substantial damage (upset customers will complain to 5 to 9 other people)
Stay close to your existing customers and learn as much as you can from them.
Secret #7: Create a positive identity that is distinct from your competitors. Most customers compare. They need good reasons to choose your product or service over others. You complete more sales when you understand your competitors extremely well and position your products or services for positive customer comparison.
Secret #8: Consider the overwhelming power emotion has on the buying process. Human emotions govern the buying process (some say over 80% of the entire process is emotional). Yet owners frequently focus their energies on price and avoid the real emotional reasons customers will buy. You will want to know and feel the emotional connection your potential customers will connect to your business, your products and/or services, and the way customers interact with your business. Design your marketing program to address the emotional issues to attract and keep the right customers.
The normal human thinking process of deciding to buy almost always starts with an emotional need. The emotional need causes the customer to consider buying something to fill it. The search and evaluation of the possible choices of products and or services is also frequently emotional, and additional emotional forces are often added. The price issue usually comes in near the end. Normally, customers ask about prices to help justify the emotional decisions they have already made. In fact, the request for the price from normal customers is a very strong buying signal (does the cost allow them to buy what they want and is it fair for what they decided to get?).
Encourage customers to enjoy their emotional buying choices
Once the purchase is made, far too many businesses can't wait to shuffle the customers off and almost treat the customers like they have some disease. This frequently causes customers to experience buyer’s remorse. Yet, this is the ti
Almost every person in the world takes a certain pride in being a reasonable person. They will make prudent choices based on their background and attitudes. The safe decision minimizes the chances of being wrong. No one likes to be wrong.The safe decision, however, carries little upside reward benefits. You are expected to pay your bills. Pay your taxes. Drive responsibly. Not yell fire in a theatre. Doing these things nets you no special extras.All of the great ideas or advances in history have evolved from unsafe, unconventional ideas. The non-conventional idea always offers the higher reward, as well as higher risk. It is not the norm to be unsafe. It takes vision and confidence in the face of the usual chorus of criticism, doubters and opponents.George Bernard Shaw said:“The reasonable man adapts to the world.The unreasonable man adapts the world to him.All progress depends on unreasonable man”.I concur. We all know men that were unco
The normal human thinking process of deciding to buy almost always starts with an emotional need. The emotional need causes the customer to consider buying something to fill it. The search and evaluation of the possible choices of products and or services is also frequently emotional, and additional emotional forces are often added. The price issue usually comes in near the end. Normally, customers ask about prices to help justify the emotional decisions they have already made. In fact, the request for the price from normal customers is a very strong buying signal (does the cost allow them to buy what they want and is it fair for what they decided to get?).
Encourage customers to enjoy their emotional buying choices
Once the purchase is made, far too many businesses can't wait to shuffle the customers off and almost treat the customers like they have some disease. This frequently causes customers to experience buyer’s remorse. Yet, this is the time to finalize the sale once and for all and begin the process of future sales. Congratulate your customers on their buying choices and encourage them to enjoy the emotional benefits they sought from the purchase.
Business owners succeed when they know how to deal with this emotional process and permit the customer to complete this process through final payment.
What a wonderful opportunity! You can take charge of your entire marketing effort and attract the customers you desire with much less effort and less cost.
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