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Hub You - Mortgage Originator Marketing - Differentiate or Die
If a potential customer can recognize your brand, your marketing efforts are paying off and business relationships will be easier to obtain. I went to a recent networking event and was doing my pitch with selling Sales Process Consulting under the Power Marketing International flag. We had previously been at trade shows, networking events, put on a seminar and even had one training and eCoaching session under our belts. I felt that we had likely only touched two hundred people at the most in our efforts. We were too new in the game to gain more recognition. Much to my surprise, when talking with several individuals at this event, they had all heard our nam
- Blah, blah, blah…order online
- Blah, blah, blah…call today
Instead, offer something of value with no strings attached. For example, if you’re marketing an Interest Only Program to first-time investors, create a simple report called, “3 Critical Investment Mistakes to Avoid,” and give it away for free.
Of course the report is a brochure for your services, but it’s a bite-size step in the decision-making process for the client.
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements. What To Do With Your Business Cards
Without a plan to distribute your cards, there's
no need to print them in the first place.Many fall into the trap of thinking all the
thinking about business cards is over once the
order is placed. Wrong! The average person has
more than half of business cards still in the box
at
any given time.Make a plan to empty your box of cards in 3 months
or less, after all, those little cards are your
most pwerful marekting tool.Always carry cards with you. Always have them
handy. "Let's see, I've got one here somewhere,
no, that's a card I got yesterday, no, that's my
kid's picture, here it is, no, that's not it
either.."Alwa
First, if all competitors appear the same and there are too many to choose from, consumers won’t make any decision. Instead they’ll continue procrastinating. It’s the same when you go to a restaurant with a hungry appetite. You’re instantly paralyzed when you’re handed a 10-page menu from the waiter. There are too many choices.
Secondly, if the consumer doesn’t procrastinate and all competitors appear the same, they’ll choose based on price (rate, fees, etc). This is the worst component to compete on because there’s always some desperate loan officer who is willing to bid lower.
Promote Today’s Special
Does your marketing promote these items; debt consolidation, refinance, purchase, home equity line, home improvement, VA, FHA, bad credit ok, apply online, free pre-qualification.
Consumers get confused with too many choices. Just like the example about the restaurant and having a menu too thick when you’re craving a meal.
A good waiter uses “Today’s Special” to his or her advantage. If the waiter has scripted his or her presentation, they deliver a wonderful picture of a single entr?e that helps cut through the decision-making.
If you want your marketing to stand out, communicate a single idea. Let your competition beat each other up while promoting everything they have to offer under the sun.
If you’re not sure, you can test the validity of my suggestion by opening any publication and comparing advertisements. Scan the publication for advertisements and mark the ones that grab your attention. Chances are you’ll select ads that display images, have fewer words than compared with others and that deliver a single message.
Consumers read advertisements that speak clarity. Your eyes will be attracted to simple messages that aren’t cluttered by unnecessary words or stress too many points. You’re more motivated to read ads that are quick, too the point and convey a single idea (preferably with images).
Don’t Offer the Whole Elephant
You eat an elephant - one bite at a time. This means your marketing should offer smaller, bite-size decisions. Don’t ask your client to do too much, especially if they don’t know you very well. Here are some examples that ask too much:
- Blah, blah, blah….call for a free pre-qualification
- Blah, blah, blah…order online
- Blah, blah, blah…call today
Instead, offer something of value with no strings attached. For example, if you’re marketing an Interest Only Program to first-time investors, create a simple report called, “3 Critical Investment Mistakes to Avoid,” and give it away for free.
Of course the report is a brochure for your services, but it’s a bite-size step in the decision-making process for the client.
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements.
One of the first things a translator has to do is decide what kind of Spanish translation rates to set. This can be a difficult thing to do when first starting out because many other translators are reluctant to share their rates with fellow translators. Well, before you do set your Spanish translation rates, there are some things you should be aware of.First of all, translators set rates differently. Most translators charge by the word, but there are times when translators charge by the hour, or even by the page. The reason that translators charge by word is because the amount of words on a page can vary. It's not fair to translators to get paid by
Promote Today’s Special
Does your marketing promote these items; debt consolidation, refinance, purchase, home equity line, home improvement, VA, FHA, bad credit ok, apply online, free pre-qualification.
Consumers get confused with too many choices. Just like the example about the restaurant and having a menu too thick when you’re craving a meal.
A good waiter uses “Today’s Special” to his or her advantage. If the waiter has scripted his or her presentation, they deliver a wonderful picture of a single entr?e that helps cut through the decision-making.
If you want your marketing to stand out, communicate a single idea. Let your competition beat each other up while promoting everything they have to offer under the sun.
If you’re not sure, you can test the validity of my suggestion by opening any publication and comparing advertisements. Scan the publication for advertisements and mark the ones that grab your attention. Chances are you’ll select ads that display images, have fewer words than compared with others and that deliver a single message.
Consumers read advertisements that speak clarity. Your eyes will be attracted to simple messages that aren’t cluttered by unnecessary words or stress too many points. You’re more motivated to read ads that are quick, too the point and convey a single idea (preferably with images).
Don’t Offer the Whole Elephant
You eat an elephant - one bite at a time. This means your marketing should offer smaller, bite-size decisions. Don’t ask your client to do too much, especially if they don’t know you very well. Here are some examples that ask too much:
- Blah, blah, blah….call for a free pre-qualification
- Blah, blah, blah…order online
- Blah, blah, blah…call today
Instead, offer something of value with no strings attached. For example, if you’re marketing an Interest Only Program to first-time investors, create a simple report called, “3 Critical Investment Mistakes to Avoid,” and give it away for free.
Of course the report is a brochure for your services, but it’s a bite-size step in the decision-making process for the client.
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements. If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.Here’s 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters…1. Introductory Stories: These ars Special” to his or her advantage. If the waiter has scripted his or her presentation, they deliver a wonderful picture of a single entr?e that helps cut through the decision-making.
If you want your marketing to stand out, communicate a single idea. Let your competition beat each other up while promoting everything they have to offer under the sun.
If you’re not sure, you can test the validity of my suggestion by opening any publication and comparing advertisements. Scan the publication for advertisements and mark the ones that grab your attention. Chances are you’ll select ads that display images, have fewer words than compared with others and that deliver a single message.
Consumers read advertisements that speak clarity. Your eyes will be attracted to simple messages that aren’t cluttered by unnecessary words or stress too many points. You’re more motivated to read ads that are quick, too the point and convey a single idea (preferably with images).
Don’t Offer the Whole Elephant
You eat an elephant - one bite at a time. This means your marketing should offer smaller, bite-size decisions. Don’t ask your client to do too much, especially if they don’t know you very well. Here are some examples that ask too much:
- Blah, blah, blah….call for a free pre-qualification
- Blah, blah, blah…order online
- Blah, blah, blah…call today
Instead, offer something of value with no strings attached. For example, if you’re marketing an Interest Only Program to first-time investors, create a simple report called, “3 Critical Investment Mistakes to Avoid,” and give it away for free.
Of course the report is a brochure for your services, but it’s a bite-size step in the decision-making process for the client.
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements. How to Coach Your Emplyees and Increase Motivation
It is easy to spot the difference between a work team that is “motivated” and one that just goes through the motions. The motivated team produces at or above the level expected by top management, has only occasional absences or tardiness, and low employee turnover. The second group has trouble meeting its goals, greater absenteeism, and higher turnover. In addition, members of the latter work team may be more apt to argue with one another or to band together against their supervisor. Can a supervisor who is also a good coach really make a difference? The answer is a definite “yes” with a few qualifiers.There are three things you can do to have a sols and that deliver a single message.
Consumers read advertisements that speak clarity. Your eyes will be attracted to simple messages that aren’t cluttered by unnecessary words or stress too many points. You’re more motivated to read ads that are quick, too the point and convey a single idea (preferably with images).
Don’t Offer the Whole Elephant
You eat an elephant - one bite at a time. This means your marketing should offer smaller, bite-size decisions. Don’t ask your client to do too much, especially if they don’t know you very well. Here are some examples that ask too much:
- Blah, blah, blah….call for a free pre-qualification
- Blah, blah, blah…order online
- Blah, blah, blah…call today
Instead, offer something of value with no strings attached. For example, if you’re marketing an Interest Only Program to first-time investors, create a simple report called, “3 Critical Investment Mistakes to Avoid,” and give it away for free.
Of course the report is a brochure for your services, but it’s a bite-size step in the decision-making process for the client.
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements. Marketing Tips to Attract More Prospects for Increase Sales
Marketing is the ability to attract prospects to your front door. Unfortunately, many in business confuse marketing skills with selling skills within what is called the sales process.The following 5 marketing tips may help you begin to not only distinguish yourself from others, but actually secure that first appointment, that leads to that second one and that concludes in increase sales.Tip #1: Effective marketing is about identifying the pain within your prospect's current situation. You must tell them what is not working. To do this requires a good understanding of business performance and may be industry specific. So takee pre-qualification
- Blah, blah, blah…order online
- Blah, blah, blah…call today
Instead, offer something of value with no strings attached. For example, if you’re marketing an Interest Only Program to first-time investors, create a simple report called, “3 Critical Investment Mistakes to Avoid,” and give it away for free.
Of course the report is a brochure for your services, but it’s a bite-size step in the decision-making process for the client.
Use Side-By-Side Comparisons
Before I got married, my pastor shared with me his greatest wisdom for a happy marriage and avoiding disagreements. He said, “Jeffrey, I will give you the secret to a happy and fulfilled marriage?” I waited with notepad in hand! He went on with, “Anytime you take your bride out to dinner, to avoid in-decision, always offer her three restaurants to choose from.”
Offer different choices using side-by-side comparisons to avoid in-decision. This strategy is commonly used in the high tech industry. When you buy new software there is always a comparison on the back of the box. It has comparables against the older version, or against a competitor’s product or a list of product features.
For example, if you’re marketing Interest Only loans, demonstrate the loan using a side-by-side comparison. You can show three different examples of an interest only loan with specific outcomes. For instance, how will each scenario affect cash flow, deliver a 1, 3 and 5-year return on investment and affect future investments, etc.
By the way, my pastor’s wisdom was right on. I've been married for more than 7 years without an argument about where to have a meal together.
Use Infomercial Selling
“Lose it with the gut-be-gone,” screams the infomercial lead-in. Is it unbelievable - of course! But as you watch the story unfold, it shows dozens of people who have achieved the miraculous result. Before you know it, you’re pulling out your credit card for a new thigh master.
Create your own infomercial with dignity. An infomercial tells the reason, “why” your solution is the premiere choice. Testimonials demonstrate that people are getting results, but didn’t believe it was possible until they decided to take a chance.
You can build an infomercial using testimonials. You probably have many happy clients who would tell their story about how you helped solve one of their problems.
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