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Hub You - 5 Ways to Use Your Business Cards More Effectively
"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.Most small business owners will try something once then give up. They expect customers to come pounding down the
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand
Logo is the symbolic representation of a company. It’s a unique combination of characters and graphics creating a single design that is used to recognize a company or a business. Logos are normally used to advertise a company in order to draw attention to visitors, win their faith and build firm brand acknowledgement. Therefore a logo should be created as such it should set a striking picture in people’s mind what services and products you provide or sale. You can make your compa
When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.
Even though he could afford more expensive seats, he chose to sit in the upper deck and whenever the Lions scored, he would throw business cards off the top deck onto the expensive seats below that offered a discount on a new car that was only good the following day.
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's t-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100.
No matter what your type of business, there is a creative way to get your business cards into the hands of buyers.
If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand o
If you’re looking for a classy, high value incentive for your employees or a different type of marketing gift for your clients, then why not consider imprinted promotional conference bags. Conference bags, usually handed out to delegates at conventions and filled with promotional materials and goodies, are often one of the most prized and valued souvenirs from the conference or event. Most of them continue to be used years after the conference is forgotten thus providing the perf
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's t-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100.
No matter what your type of business, there is a creative way to get your business cards into the hands of buyers.
If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand
It's an IT jungle out there …and many of your employees may be thinking the jungles a bit greener somewhere else. With solo contracting becoming increasingly attractive, how do you make sure you retain key IT personnel?Here are seven tips I’ve found helpful when working with companies suffering from talent drain, things you can do to not only retain staff but increase productivity and performance.1. Stay on top of your rate of attrition Ironically,
No matter what your type of business, there is a creative way to get your business cards into the hands of buyers.
If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand
Yesterday, I went to market to buy some coconuts. Unfortunately I didn’t had any money with me, but I had a bagful of bananas so I thought of paying using good old barter system.I went to a grocery store and asked shopkeeper to give me one kg coconuts, and according to exchange rate printed on board I had to pay ten kgs of bananas for one kg of coconut.The shopkeeper weighed coconut and gave it to me. I gave him bagful of bananas to weigh and take his share in that.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand
A good Customer Relation Management system gives you the ability to automate the hundreds of steps it takes to stay in contact with thousands of your prospects or clients at the right time with the right information and build the relationship and trust they have in you. Studies show the number 1 reason clients change companies is simply due to indifference. They are taken for granted or never hear from the company they purchased from.What makes matters worse for you as t
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them keep it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a need based business we have to get our potential clients a reason to remember us and keep our cards.
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave them where you spend your money
Just last night I went to eat at a Mexican restaurant, and sitting on the counter I saw about 30 cards for a car salesman sitting in a plastic business card holder. I asked the girl at the counter why they were there and she said "He said he was going to leave them for customers."
This is just one example of somewhere you could leave your business cards. Other places include barber or beauty shops, medical offices including dentists, family medicine, chiropractors, and hospitals.
These places are prime territory!
Remember to ask if they mind, and tell they how much you appreciate it.
5. Ask for an opinion
"Can I ask you a quick question?
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