Hub You - Business

Somebody - Somewhere - Save Our Business!
You settle down to watch the movie. Aliens have landed – everybody panics and waits for the hero to arrive with a plan to save the planet. Until someone screams, “But he’s on annual leave this week!” We all hope that somebody, somewhere will take care of whatever disasters affect our workplace – fire, flood, burglary etc. Somebody, somewhere must be getting paid to sort all that out, right? Well hopefully. But you too have a big part to play.If someone in your business is working on a business continuity plan they will have started by identifying what the biggest threats are to the most important things the business does. For example if the main building is getting old and prone to power cuts, leaks etc but also happens to house the reception desk, the team that organises customer deliveries and the payroll people…well, there better be a plan. The continuity planner will go through the options: Buy a new building Renovate the old building Separate critical teams out int

s called getting more results--making more money--for the same time, the same money, and the same effort spent.

Benefits of Personalised Umbrellas
From the wide range of promotional products available, personalised umbrellas are probably one of the most well known due to their high visibility. As well as being appreciated by recipients for their practicality, personalised umbrellas have a long lifespan and tend to be used regularly. Most people own more than one umbrella, often keeping spares in the car or in the office.Personalised umbrellas are used in many varied ways by businesses and organisations to raise their profile and enhance their brand image. They can be handed out as promotional giveaways at trade shows, exhibitions, conferences or corporate events; used as business gifts to show appreciation to clients and suppliers; or left in office reception areas for visitors to use. The wide range of colours and styles available – including golf umbrellas, patio umbrellas, beach umbrellas and telescopic umbrellas – caters for every budget and requirement, with the design and unit price largely determined by the campaign’s marketing objective.If peopl

Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.

Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency. What I want to do in this series of articles is teach you a system for innovating and marketing your company to a point that it's instantly evident that you're the obvious choice to do business with. I want to show you how to make those advantages of doing business with your company so obvious to your prospects and customers that they quickly and easily draw this one simple conclusion: "I would have to be an absolute fool to do business with anyone else but you...regardless of price."

Let's say that you own a moving company... and you spend $3,000 a month in the Yellow Pages for a full-page ad, and that ad generates an average of 70 calls per month. Is that good? Is that bad? Well, it depends....but, let me ask you this: What if you could take that same full page ad that costs $3,000 a month, and by just changing what it says, and how it says it--now, instead of getting 70 calls a month, you could generate an average of 955 calls a month...and the average quality of the prospect was quantifiably BETTER? Let's say you owned that moving company. Would you be excited about that? 955 better qualified calls a month instead of 70? If not, we need to take your pulse and see if you are ALIVE! That's what's called getting more results--making more money--for the same time, the same money, and the same effort spent.

12 Sure Ways to Keep Customers Happy
Customers come, and customers go. Whether you sell to consumers or to other companies, that’s a sad fact of doing business. Sadder yet is the fact that it can cost you between three and 10 times more to acquire a new customer than to keep an existing one. With that in mind, give some thought to the following 12 proven ways to keep your customers by keeping them happy.1. Your customers are always right. Always! Yes, you can win a battle with one or two, but doing so repeatedly can eventually cost you the war. Someone’s always waiting to sell them what they want, how, when and where they want it.2. Don’t treat your customer like mushrooms by keeping them in the dark and feeding them… Well, you know the saying. Have answers available when they ask about their back-order, delivery or refund.3. Make it simple to return or exchange merchandise. But it’s OK to require them to call in for a RAN (Return Authorization Number). Without such a system returns get out of hand. Oh, and make those numbers easy t

novating and marketing your company to a point that it's instantly evident that you're the obvious choice to do business with. I want to show you how to make those advantages of doing business with your company so obvious to your prospects and customers that they quickly and easily draw this one simple conclusion: "I would have to be an absolute fool to do business with anyone else but you...regardless of price."

Marketing Secrets Of A Class Clown
Creating a strong brand and establishing a leadership position in the marketplace is one of a franchisor’s greatest obligations. Most franchise companies, at least when they’re getting started, have underwhelming ad budgets with which to do this. Too often, they take a cautious marketing approach, wary of making a mistake. They end up taking the most obvious, logical course, and become indistinguishable from the rest of the pack. Those who create break-through brands are rule-breakers. They understand the power of a bold idea, undiluted. Though they may have been A-students, they know the Marketing Secrets of the Class Clown (MSCC).Here’s how I learned the MSCC. I was class clown laureate of Sacred Heart Grammar School and, later, a clown-in-residence while attaining my highly prized Masters degree in Fiction Writing. I proceeded, to the continued delight of my parents, to become a banjo-playing street musician, appearing outside of some of Chicago’s finest venues. Street music was actually the best possible prepar

e but you...regardless of price."

Plastic Corrugated and the Electronics Industry—A Shock to the System
Anyone in the business of manufacturing electronic or computer products can attest to the fact that making the actual product is really the easy part when it comes to supplying electronics to end users. Preparing the product for shipping and making sure it arrives at its destination undamaged can be a much trickier undertaking.In the past, electronics manufacturers had to rely on standard corrugated paper packaging materials to house their products during shipment. But paper corrugated is fundamentally inappropriate in applications such as these because not only is it weak and readily susceptible to damage, but it also does not offer any conductive or anti-static properties, a factor which could prove detrimental in the shipping of electronics.Plastic corrugated, on the other hand, offers an advantageous alternative to the traditional paper packaging that once dominated the manufacturing and shipping industries. Corrugated plastic is formed when two plastic liners are fused together on either side of a sheet of wav

says, and how it says it--now, instead of getting 70 calls a month, you could generate an average of 955 calls a month...and the average quality of the prospect was quantifiably BETTER? Let's say you owned that moving company. Would you be excited about that? 955 better qualified calls a month instead of 70? If not, we need to take your pulse and see if you are ALIVE! That's what's called getting more results--making more money--for the same time, the same money, and the same effort spent.

The Conductor of the Orchestra Doesn't Play
Yesterday...I went to a concert. It was a real classic. I mean, it was a classical orchestra with violins, cellos...In fact there appeared to be four groups of instruments; Strings, with violins, violas, cellos and double basses Wood-winds, with flutes, clarinets and bassoons Brass, with French horns and trumpets And PercussionAs it was late and I was tired, the instruments changed before my eyes and before I new it I was back to work. Wondering about this new solution we were working at. A question came to my mind;What kind of problems do you “need” in order to implement workflow management? The sound of the violins faded away. The French horn took over.We had many application. Too many. And this was only the beginning of a long period in which we would have much more. Our company was growing and new activities demanded new teams and systems. In the mean time the existing systems where still profitable.There was this problem however. At t

s called getting more results--making more money--for the same time, the same money, and the same effort spent.

Or let's say you're the CEO of an up and coming bank that is trying to get a stronger foothold into the small business loan market. Let's say you've got 22 retail locations supported by $370,000 a month in total marketing and advertising expenses for the small business loan program, including heavy telemarketing, direct mail, newspaper, and some radio and television.... as well as various brochures and collateral at each sales office. What if you're that CEO, and despite spending a fortune on advertising and marketing, your efforts to generate leads and subsequently close loans are losing money and is actually getting worse as time goes by?

What if you could change the message being communicated in your marketing and advertising and in all of those brochures and other collateral materials, and by doing so you could increase the number of leads generated by 465%, increase the quality of those leads, and therefore increase your closing ratio from a paltry 8% to a healthy 31%? Not by changing the amount of money being spent on the program, not by hiring some expensive celebrity to say he gets his loans from you, not by doing anything substantially different than you're doing now.... Just by changing what you're saying in your marketing so that it WORKS BETTER.

Whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get those kinds of results for YOUR business by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else. I'm not talking about radical changes that are "creative" or strange or weird or anything els

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How many times have you looked around your office and cringed at all the piles of paperwork? You are not alone...Top dog has no papers

A Mardi Gras night makes a fantastic fundraising event where a good time is guaranteed for all attendees. This theme allows lots of additional fundraising activities such as auctions, wine tasting, gourmet food, and raffles.

Capital campaigns using donor recognition are easy to conduct. In this type of capital campaign, a nonprofit group seeks a pledge of a certain contribution amount and in return, offers to provide a specific type of recognition.

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