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    ult in a heavier coverage and less transparency. This should not imply a spot color cannot be screened, merely the color itself is not produced through the use of a screen.

    RGB

    RGB stands for “Red, Green, Blue”, the three primary color co

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    When creating a document, whether for screen or professional reproduction, adding a color can make a definite statement, catch your audiences attention and judicious use of color has been proven to increase sales and conversion rates considerably.

    Adding color to a web page, this poses little problem. Pick your color and there it is. But if you are having your document reproduced on paper, what type of color required by your design should be one of the major considerations.

    Spot color

    When thinking of color on a document, this is what most people think of. Spot color is best suited for such things as solid borders, colored text, and colored lines.

    It is defined by Pantone, an industry standard in color as: “Any color produced without screens or dots”.

    “Screening” in it's most simple definition, refers to lightening or making a color more transparent by reducing the overall coverage. In the offset process, this is accomplished by “blocking” a percentage of the overall coverage through the use of dots. More dots result in a heavier coverage and less transparency. This should not imply a spot color cannot be screened, merely the color itself is not produced through the use of a screen.

    RGB

    RGB stands for “Red, Green, Blue”, the three primary color com

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    a web page, this poses little problem. Pick your color and there it is. But if you are having your document reproduced on paper, what type of color required by your design should be one of the major considerations.

    Spot color

    When thinking of color on a document, this is what most people think of. Spot color is best suited for such things as solid borders, colored text, and colored lines.

    It is defined by Pantone, an industry standard in color as: “Any color produced without screens or dots”.

    “Screening” in it's most simple definition, refers to lightening or making a color more transparent by reducing the overall coverage. In the offset process, this is accomplished by “blocking” a percentage of the overall coverage through the use of dots. More dots result in a heavier coverage and less transparency. This should not imply a spot color cannot be screened, merely the color itself is not produced through the use of a screen.

    RGB

    RGB stands for “Red, Green, Blue”, the three primary color co

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    of color on a document, this is what most people think of. Spot color is best suited for such things as solid borders, colored text, and colored lines.

    It is defined by Pantone, an industry standard in color as: “Any color produced without screens or dots”.

    “Screening” in it's most simple definition, refers to lightening or making a color more transparent by reducing the overall coverage. In the offset process, this is accomplished by “blocking” a percentage of the overall coverage through the use of dots. More dots result in a heavier coverage and less transparency. This should not imply a spot color cannot be screened, merely the color itself is not produced through the use of a screen.

    RGB

    RGB stands for “Red, Green, Blue”, the three primary color co

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    p>“Screening” in it's most simple definition, refers to lightening or making a color more transparent by reducing the overall coverage. In the offset process, this is accomplished by “blocking” a percentage of the overall coverage through the use of dots. More dots result in a heavier coverage and less transparency. This should not imply a spot color cannot be screened, merely the color itself is not produced through the use of a screen.

    RGB

    RGB stands for “Red, Green, Blue”, the three primary color co

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    ult in a heavier coverage and less transparency. This should not imply a spot color cannot be screened, merely the color itself is not produced through the use of a screen.

    RGB

    RGB stands for “Red, Green, Blue”, the three primary color components utilized in this system. You are probably already familiar with this one. Many graphics software will manipulate color through the use of some variation of RGB, as do many desktop color printers, although these will also include black for obvious reasons.

    When printing RGB colors we get into what is known as “process color”. The most common is four color, but three color process works along the same principal, which I will cover shortly.

    RGB is capable of reproducing photographs and color artwork, but it is not a substitute for four-color process if a true color reproduction is required.

    Very few printing companies will work in RGB, converting such work to the CMYK format instead. This is very important to keep in mind when outputting files for transport to a printing company. If your software allows, you should always convert your work to CMYK and verify your colors.

    CMYK

    CMYK denotes “Cyan (blue), Magenta (red), Yellow, and blacK”. CMYK is the basis of four-color process and of nearly every high resolutio

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