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Hub You - Gravitational Marketing For Small Businesses - Fifth Law: The One Thing That Must Be Present In All
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it
Our marketing system can help you cr
A marketing plan comprises a lot of fields/steps which include all areas of marketing of the company as such as well as its presentation to the public.The detailed definition of the different steps and in order to make a plan really us
All the other competitors in town plus all the options online.
With so many options, why in the world would a customer choose you?
99% of all small businesses and independent sales professionals can't answer that question.
And if you can't answer it, how can you expect your customers to answer it?
You have to create a reason. We call this reason a GPS or Gravitational Positioning Statement. A GPS is a COMPELLING statement someone would use to choose you over the 1000 other options they have available to them. A GPS is a buying preference, an irresistible offer and it needs to be good…Real Good.
We call this a Gravitational Positional Statement because if yours is good enough, it can literally pull customers to you like gravity pulls objects to earth.
Our marketing system can help you cre
Ever wondered why it takes you so long to find the information you need on your corporate computer system? That's if you can find it at all. Did you know that the tooth fairy could be partly to blame?The tooth fairy visited our house j
99% of all small businesses and independent sales professionals can't answer that question.
And if you can't answer it, how can you expect your customers to answer it?
You have to create a reason. We call this reason a GPS or Gravitational Positioning Statement. A GPS is a COMPELLING statement someone would use to choose you over the 1000 other options they have available to them. A GPS is a buying preference, an irresistible offer and it needs to be good…Real Good.
We call this a Gravitational Positional Statement because if yours is good enough, it can literally pull customers to you like gravity pulls objects to earth.
Our marketing system can help you cr
Despite what many may tell you…successful marketing does not happen overnight. It takes time, testing and a plan.You may be extremely surprised to first learn that some marketing and advertising campaigns are considered a success if th
You have to create a reason. We call this reason a GPS or Gravitational Positioning Statement. A GPS is a COMPELLING statement someone would use to choose you over the 1000 other options they have available to them. A GPS is a buying preference, an irresistible offer and it needs to be good…Real Good.
We call this a Gravitational Positional Statement because if yours is good enough, it can literally pull customers to you like gravity pulls objects to earth.
Our marketing system can help you cr
It has recently been brought to my attention just how important that little 3.5 by 2 inch card can be to your business. Advertising and printing experts say that your business card needs to work as hard as you do. Of course they’d say that
We call this a Gravitational Positional Statement because if yours is good enough, it can literally pull customers to you like gravity pulls objects to earth.
Our marketing system can help you cr
There is no question whether or not movado watches have won over society with its brilliant artistic features and display for time. However, the movado price is perhaps a little too much for a watch. By raising their prices to what they are
Our marketing system can help you create a GPS that will give you a natural, powerful force that draws in customers in herds.
WARNING: All the standard reasons and GPS concepts you are thinking about don't count.
What do we mean by standard?
You know the crappy ideas that most people come up with when they try to poop out a quick, simple answer to one of the biggest pieces of their marketing. Some bad examples of this would be…
** Your Customer Service
** Your Staff
** Better Selection
** Better Mousetrap
Crap, Crap, Crap!!!
You have to be better than that. Those are clich? junk statements that every small business and sales person uses and that every customer has been programmed to ignore. It doesn't work so don
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