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Hub You - Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook
The water may be your element. You may find the sea quite stirring yet in here you find your own serenity. Yes, the mere sight of the vast sea may stir in you quite a number of various emotional responses. Not a few of people from all walks of life are motivated to build their dream
Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they
Good news spreads quickly News of the invention of the wheel must have traveled in every direction as quickly as horse or camel could run. Those who learned of its advantages over the litter and the sledge adopted it right away. And no sooner was it adopted than it began t
You wouldn’t go fishing without the hook, would you? The hook is probably the most important part of the fishing process.
The same is true in your advertising. If you want to be successful in advertising you have to resign your position as general manager of the universe and realize that your ad is not a personal soap box to speak your mind, hype accolades, regurgitate philosophies, spout jargon and blab about anything else.
The people who see your ad really don’t care about you, your personal agenda or that you’ve spent good money to talk to them. As you know they only care about one thing…themselves. Likewise your advertising should focus on only one thing…them!
You have already identified that “YOU” is the most powerful word in any advertisement. That is why a hook works so well. A hook is something of value you offer your target, which they can’t live without.
It’s something that provides them with a solution, a cure, an answer to a daunting problem. A hook incites them to take the desired action your advertisement was designed to evoke.
An advertisement without a hook is like a fishing pole without a hook. Fish may look at the bait, they may nibble the bait, they may even eat the bait – but you will never catch a fish without a hook.
Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they s
Many times when I'm coaching people, I ask them to think of a time when they had to overcome an obstacle and I get a blank stare. For some people this is a tough one. When we hear the words--overcoming obstacles--we think of learning to walk again after a terrible car accident, or
The people who see your ad really don’t care about you, your personal agenda or that you’ve spent good money to talk to them. As you know they only care about one thing…themselves. Likewise your advertising should focus on only one thing…them!
You have already identified that “YOU” is the most powerful word in any advertisement. That is why a hook works so well. A hook is something of value you offer your target, which they can’t live without.
It’s something that provides them with a solution, a cure, an answer to a daunting problem. A hook incites them to take the desired action your advertisement was designed to evoke.
An advertisement without a hook is like a fishing pole without a hook. Fish may look at the bait, they may nibble the bait, they may even eat the bait – but you will never catch a fish without a hook.
Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they
If you are interested in becoming an electrical engineer, there are many electrical engineering careers that are excellent career choices. While becoming an electrical engineer can take a bit of schooling, studying, and hard work, the variety of electrical engineering careers that ar
You have already identified that “YOU” is the most powerful word in any advertisement. That is why a hook works so well. A hook is something of value you offer your target, which they can’t live without.
It’s something that provides them with a solution, a cure, an answer to a daunting problem. A hook incites them to take the desired action your advertisement was designed to evoke.
An advertisement without a hook is like a fishing pole without a hook. Fish may look at the bait, they may nibble the bait, they may even eat the bait – but you will never catch a fish without a hook.
Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they
Business Management characterizes the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century business management writer M
It’s something that provides them with a solution, a cure, an answer to a daunting problem. A hook incites them to take the desired action your advertisement was designed to evoke.
An advertisement without a hook is like a fishing pole without a hook. Fish may look at the bait, they may nibble the bait, they may even eat the bait – but you will never catch a fish without a hook.
Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they
Stamps are used all over the world to indicate a number of messages and seals of specific institutions and corporations. A stamp may be defined as a distinguishing mark or impression used by individuals or firms to represent certain memos. The first stamp was used in the army to indi
Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they see as valuable.
If your ad doesn’t ask your target to take action you are totally wasting your money. Your ads need to provide an undeniable reason focused on relieving your target’s pain that incites them to take a desired action.
Next time you go fishing, be sure to bring a few hooks. Next time you advertise, try throwing a few hooks in there too.
Have you spent money on advertising and afterwards you wonder if it was effective. It’s tough to know right? You should have learned how to avoid this in science class. In Jim and Travis' small business marketing secret #3 we’ll tell you how.
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