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Hub You - Rut Busters: Changing Your Trade Show Routine
Is Your Business or School Culture A Melting Pot or a Tossed Salad?
Founded over 200 years ago, the United States of America is a country of diversity. And in the ensuing years, a belief system evolved in which individuals and their respective traditions were asked to assimilate into the existing culture. This “melting pot” approach presumed that the strengths of each contributor meld together made the country stronger.Now, with even greater diversity, does this approach acknowledge and, more importantly, work with the natural strengths of individuals? Possibly, a more innovative strategy needs to be considered which blends all the contributors together without losing the
Founded over 200 years ago, the United States of America is a country of diversity. And in the ensuing years, a belief system evolved in which individuals and their respective traditions were asked to assimilate into the existing culture. This “melting pot” approach presumed that the strengths of each contributor meld together made the country stronger.Now, with even greater diversity, does this approach acknowledge and, more importantly, work with the natural strengths of individuals? Possibly, a more innovative strategy needs to be considered which blends all the contributors together without losing the
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements o
Evaluating The Questionnaire and Layout
Is the question necessary? Perhaps the most important criterion for this phase of questionnaire development is judging the need for a given question. Sometimes researchers and brand managers want to ask questions because "they were on the last survey", or because " it would be nice to know". Excessive demographics questions are very common. Education data, number of children in multiple age categories and excessive demographic on the spouse are simply not warranted by the nature of many studies. Every question must serve a purpose. Either it must be a screener, an interest generator, a required transition, or
Routine is comfortable. We like knowing what we’re going to do, when we’re going to do it, and what we’ll be wearing while we do it. It’s nice, safe and predictable. There are no surprises, no unforeseen contingencies, no upsets.Is the question necessary? Perhaps the most important criterion for this phase of questionnaire development is judging the need for a given question. Sometimes researchers and brand managers want to ask questions because "they were on the last survey", or because " it would be nice to know". Excessive demographics questions are very common. Education data, number of children in multiple age categories and excessive demographic on the spouse are simply not warranted by the nature of many studies. Every question must serve a purpose. Either it must be a screener, an interest generator, a required transition, or
There is also no growth, no excitement, and no spontaniety. Routines can easily become ruts, especially at a trade show. It’s very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. It might seem effective. It’ll definitely be comfortable.
It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.
If you’re comfortable, you’re not trying hard enough. Worse, you’re running a very real risk: The risk of boring trade show attendees with your booth.
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of
Idea Generation - How to Capture Your Million Dollar Idea
So where do new ideas come from? I hate to disappoint you, but there are NO NEW IDEAS. Before you burn me at the stake for this overt falsity I reassure you I do not mean there are no new ideas in this monumentally stupid sense:"Everything that can be invented has been invented." -Charles H. Duell, 1899, U.S. Commissioner of PatentsThere are no new ideas, BUT, there are splendid combinations of old ideas. Things that look new will be coming and going for the rest of time but truly they are a dynamic new combination of OLD things.So how do you do it? Come up with 'new' ideas, those precious com
cially at a trade show. It’s very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. It might seem effective. It’ll definitely be comfortable.So where do new ideas come from? I hate to disappoint you, but there are NO NEW IDEAS. Before you burn me at the stake for this overt falsity I reassure you I do not mean there are no new ideas in this monumentally stupid sense:"Everything that can be invented has been invented." -Charles H. Duell, 1899, U.S. Commissioner of PatentsThere are no new ideas, BUT, there are splendid combinations of old ideas. Things that look new will be coming and going for the rest of time but truly they are a dynamic new combination of OLD things.So how do you do it? Come up with 'new' ideas, those precious com
It’s also one of the biggest mistakes you can make. Exhibiting is, by its very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries.
If you’re comfortable, you’re not trying hard enough. Worse, you’re running a very real risk: The risk of boring trade show attendees with your booth.
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements o
Performance Management Training
The number of subordinates a manager can effectively manage depends on the impact of underlying factors. Aside from such personal capacities as comprehending quickly, getting along with people, and commanding loyalty and respect, the most important determinant is a manager’s ability to reduce the time he or she spends with subordinates. This ability naturally varies with managers and their jobs, but several factors materially influence the number and frequency of such contacts and therefore the span of management.The better the training of subordinates, the fewer the number of necessary superior-subordinate
s very nature, is a constantly evolving art. To be successful, you need to embrace what is new and exciting. It requires pushing boundaries. The number of subordinates a manager can effectively manage depends on the impact of underlying factors. Aside from such personal capacities as comprehending quickly, getting along with people, and commanding loyalty and respect, the most important determinant is a manager’s ability to reduce the time he or she spends with subordinates. This ability naturally varies with managers and their jobs, but several factors materially influence the number and frequency of such contacts and therefore the span of management.The better the training of subordinates, the fewer the number of necessary superior-subordinate
If you’re comfortable, you’re not trying hard enough. Worse, you’re running a very real risk: The risk of boring trade show attendees with your booth.
People have a split second attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements o
Nursing Resumes
What to Include in Nursing ResumesNursing resumes are slightly different from every other resume that you would send out. Being that nursing is a specialized profession, you need to remember a few things when putting together your first resume. Nursing resumes can be difficult to write because they will not include the same information as a standard resume trying to secure an office position. Read through the tips below before you start sending out your resume to potential employers.First off, remember that nursing resumes will not include all past work experience. When applying for a
nd attention span. If you’re not presenting something new, exciting, and engaging, to draw them in, most attendees are going to assume they already know what you have to offer and pass you by. When attendees walk right by your booth without giving it a second look, that’s the same as having sales dollars flying right out the window.What to Include in Nursing ResumesNursing resumes are slightly different from every other resume that you would send out. Being that nursing is a specialized profession, you need to remember a few things when putting together your first resume. Nursing resumes can be difficult to write because they will not include the same information as a standard resume trying to secure an office position. Read through the tips below before you start sending out your resume to potential employers.First off, remember that nursing resumes will not include all past work experience. When applying for a
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements o
Poor Business Time Management Drains Profits, Increases Costs and Suggests Poor Leadership
Time management is still one of the most frequently searched times as a solution to improved performance. A Google search (September 2006) indicates 19,200,000 hits. There appears to be a lot of individuals seeking answers from training such as workshops to purchasing tools such as PDA’s in their ongoing quest to improve performance specific to this limited, fixed, constant.During the last 10 years in my performance improvement and executive coaching work, I have consistently asked the following simple question to even the busiest of CEO’s, entrepreneurs, small business owners, executives and front line em
Time management is still one of the most frequently searched times as a solution to improved performance. A Google search (September 2006) indicates 19,200,000 hits. There appears to be a lot of individuals seeking answers from training such as workshops to purchasing tools such as PDA’s in their ongoing quest to improve performance specific to this limited, fixed, constant.During the last 10 years in my performance improvement and executive coaching work, I have consistently asked the following simple question to even the busiest of CEO’s, entrepreneurs, small business owners, executives and front line em
There are five easy steps to break out of a rut.
1) Realize the difference between branding and routine.
Doing the same exact thing the same exact way time after time after time is NOT branding. Careful and intelligent placement of logos, consistent use of color, and overall design are all elements of branding. Look at McDonalds – they have one of the strongest brands on the planet, yet have changed looks, catch phrases, uniforms and menus over the years.
Take a close look at your branding efforts. Are they serving your marketing message, or are you simply repeating yourself?
2) Step outside your industry
Great ideas come from unexpected sources. I’ve gotten some of my best exhibit ideas from the retail world, where they carefully study the impact of color, music, and even temperature upon shoppers. Examine what motivates people to buy products that are very different from your own. What makes someone buy a motorcycle? Yogurt? Sleeping bags? Each of these items requires a different strategy, with many complex elements. Perhaps some of these elements would work well in your exhibit.
Remember, it’s never a good idea to simply ‘cut and paste’ elements from one advertising campaign onto your own. Catchphrases, graphics, and imagery may be copyrighted or proprietary. You want to expand your business, not enter litigation! Instead, analyze what makes a particular element work for you, and see how you can adapt it to meet your own business needs.
3) Get a fresh set of eyes
Have someone who is in no way related to the trade show industry or your company look
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