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Hub You - Identify Your Perfect Clients & Develop an Attraction Marketing System
Every time you want to improve your productivity - you will find help in setting up a workflow documentation or simply called system for the task you want to improve.1) Designing a system makes things clearerAs soon as you start to think how to make a system out of any task you start to analyse the task think about the outcome you want and all the steps that need to be taken to reach the outcome. This process will make the whole process of your task easier to follow.2) It makes your task measurableA system has the advantage that you can measure the steps you take - you can either measure money involved, time it tak
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some othe
How serious are you in your search for jobs in advertising?The function of advertising is needed in every organization from the very smallest of companies to the larger Fortune 1000 employers. The job titles for the advertising profession varies greatly based on experience and education level.There are thousands of advertising jobs posted all over the internet. Advertising jobs are found on employer sites, job boards, recruiter sites and niche sites specifically focusing on the advertising profession.Advertising recruiters specialize mostly in the higher end advertising jobs and also have access to a wide variety of adver
Picture in your mind your 3 perfect clients. You may think of them as your A+ clients.
Your Perfect Client Prototype – Qualities & Attributes The Be – Do – Have Approach
BE: Your perfect clients attitudes, beliefs, & values Example:
DO: How your perfect clients’ behave. What do they do and what do they not do. Example:
HAVE: What do your perfect clients have and what don’t they have that makes them a perfect client. Example:
What Makes Your Perfect Clients Tick? “The key to creating far more satisfying and synchronistic relationships is to say what usually goes unsaid in the context of business, to share the motivations and missions that drive us and our customers (clients) to get out of bed each morning and face another day. When we know what motivates our perfect customers – what is most important to them in their lives – we will be in a much better position to assist them to achieve their goals.” Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall & Jan Brogniez
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other
Hiring good employees is not only important to business, it’s essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea. A business cannot run unless someone (employees, in this case) is doing the work. Any intelligent business owner should want good employees.EMPLOYERS NOT THE ONLY ONES TO FEEL THE EFFECTBad employees not only affect an employer by driving down sales, costing the company unwanted expenses due to negligence or simple lack of motivation, etc, but they affect the customer as well
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some othe
Each of these approaches dovetails well with the two major approaches you can take when defining the identity of your business. You can either emphasize your professionalism, your affluence, and the proven success of your business, or you can emphasize your innovation, your creativity, and the fact that you bring something new to the table. Either approach is valid, but which approach works best for you is something that only you can decide.If you choose to design in order to impress, then your design options are limited to traditional effects, but within those limits you can create a business card whose elegance is its own argument
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some othe
Is print advertising headed for extinction? No way, but I am seeing more and more companies pulling dollars from their print advertising budgets and moving them into other alternatives. The reason? To brand their product or service more effectively by balancing their ad campaigns and reaching their targeted demographic audiences from different angles. And even within the print medium, the playing field appears to be changing. Newspaper and Yellow Pages advertising has suffered a blow from the growth of the internet. Googling, Yahoo-ing and online news sources are pulling from their numbers. With internet research more easily available, more a
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some othe
You may have your own ideas of what creativity means. You may also be struggling with your company’s advertising and/ or income. With regard to marketing, the definition of creativity is very different than it is in relation to the arts. Marketing uses many of the artistic genres including composition, design, photography, film, music, dance, and theater, but the intention and outcome are not alike by any means.Advertising experts use certain guidelines to aid them in focusing their creativity. Consider the following ideas compiled by a variety of creative professionals.• Creativity exists when you discover any insight that
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the power’ in order to be even more attractive to a larger This step helps keep you on track and on purpose with your overall game plan by allowing you to check to see if new ideas are aligned with and consistent with what you say your perfect customers expect from you.
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the list. If no, then circle that one.
4. Repeat for all the items on the list. As you ask this question, check in with your perfect clients – the 3 you pictured at the start of this process. Ask them what they say. (Often, we’re our own worst critic, especially if we have a ‘perfectionist streak’ in us.)
5. Top of new page, write “What Do I Have to Improve to Attract More Perfect Customers?” Write the circled items here.
6. Write down the date when you will BEGIN working on that item.
What’s Next?
You’ve just made a great start in designing your practice on pu
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