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    they are before you can plan any marketing efforts to reach them. For instance, growing top line sales by 10% might mean focusing more assets on your core customer or developing a secondary market or expanding t
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    Celebrate the New Year with a comprehensive marketing plan! There’s no better time to review last year’s performance than now. Using your company’s year end results you can begin to plan where your valuable marketing dollars should be spent. Here are four steps that will help you develop a great plan that includes goals, tactics and anticipated results.

    List your business goals
    The first step for the New Year is to list your company’s goals. Is growing top line sales the main objective? Maybe increased customer service results, improved gross margin or reduced employee turnover? Have your quantified your goals? Growing top line sales is nice idea; growing top line sales by 10% is a goal.

    Determine your targeted customer for each goal
    There are key customers that affect every goal and you need to know who they are before you can plan any marketing efforts to reach them. For instance, growing top line sales by 10% might mean focusing more assets on your core customer or developing a secondary market or expanding to

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    ting dollars should be spent. Here are four steps that will help you develop a great plan that includes goals, tactics and anticipated results.

    List your business goals
    The first step for the New Year is to list your company’s goals. Is growing top line sales the main objective? Maybe increased customer service results, improved gross margin or reduced employee turnover? Have your quantified your goals? Growing top line sales is nice idea; growing top line sales by 10% is a goal.

    Determine your targeted customer for each goal
    There are key customers that affect every goal and you need to know who they are before you can plan any marketing efforts to reach them. For instance, growing top line sales by 10% might mean focusing more assets on your core customer or developing a secondary market or expanding t

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    Year is to list your company’s goals. Is growing top line sales the main objective? Maybe increased customer service results, improved gross margin or reduced employee turnover? Have your quantified your goals? Growing top line sales is nice idea; growing top line sales by 10% is a goal.

    Determine your targeted customer for each goal
    There are key customers that affect every goal and you need to know who they are before you can plan any marketing efforts to reach them. For instance, growing top line sales by 10% might mean focusing more assets on your core customer or developing a secondary market or expanding t

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    rowing top line sales is nice idea; growing top line sales by 10% is a goal.

    Determine your targeted customer for each goal
    There are key customers that affect every goal and you need to know who they are before you can plan any marketing efforts to reach them. For instance, growing top line sales by 10% might mean focusing more assets on your core customer or developing a secondary market or expanding t

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    they are before you can plan any marketing efforts to reach them. For instance, growing top line sales by 10% might mean focusing more assets on your core customer or developing a secondary market or expanding to a new territory. Reducing employee turnover might involve improved communications (i.e. marketing) to your internal customers. For each targeted customer list the various communication channels that might influence them.

    Decide on the methods you want to use and quantify expectations
    There are always multiple marketing methods to reach your targeted customers; develop a list that includes methods you’ve already used (say, direct mail) as well as those you haven’t (maybe new sales materials). With some methods you may be able to expect specific sales results (advertising campaigns usually yield immediate results) while others may be used to increase awareness (comprehensive marketing campaign to explain benefits to your employees).

    Focus on specific tactics
    Now you can determine exactly which marketing t

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