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Hub You - What Is In Your Marketing Tool Box and Are Those Tools Delivering You Sharp Sales?
You know that Google has a corner on the market when people refer to pay per click advertising as Adwords campaigns. This is a testimony to the Google empire. But while Google Adwords may be the biggest game in town they're not the only game in town. Some say there is a good chance that Google may very well be knocked off their thrown. This article is going to look at some problems with Google Adwords that could lead to their downfall. Sometimes, when a company gets big gets too big for their own g
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need
Put together one very centralized company, a deserving workforce,
several opinionated executives, a little bit of time and what do you get?
No, it's not Extreme Makeover: Home Edition, but Extreme Makeover:
Organization Edition.Although this sounds like the hit reality TV show on ABC where a family
whose home is in ruins has the opportunity to have their entire house
redesigned, this article argues that the same idea holds true for
organizations today where design, in many
However, if you understand the importance of marketing, maybe now is the time to check out your marketing tool box and assess your marketing tools to ensure that they will deliver you sharp sales in 2006.
Your marketing tool box much like a traditional tool box and has 2 sections. The top section sits on top of the bottom section. Within the second section of your tool box or the bottom is the “heavier” marketing tools. Remember, each tool has a cost. NOTE: An estimated price range is included.
Top Section -- Lightweight Tools
- Business Cards -- $20 to $200 for 1,000 cards
- Brochures -- $.50 to $2.00 for 100 brochures
- Flyers -- $.25 to $1.00 each
- Letterhead -- $.05 to $.20 each
- Envelopes -- $.05 to $.10 each
- Post Cards -- $.05 to $.50 each
- Postage -- $.25 to $.39 each piece
- Giveaways -- $.10 to $10,000 for 100 to 5,000 quantities
- CD’s or DVD’s -- $5.00 each to $2,000 for 50
- Referrals -- Free however in many cases there is an indirect cost
NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.
Bottom Section -- Heavyweight Tools
- Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
- Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
- Articles -- Free submission to sites such as Ezine Articles (Does not include time involved in writing. Estimate $100/hour.)
- Paid Media Advertisements -- Radio, TV, Newspapers, Trade Journals and Internet Adwords -- Cost .05 pay through click to $10,000 plus per advertisement
- Website -- $100 to $10,000 development cost with monthly hosting fees from $10 to $30
- Chamber Membership -- $200 to $1,000 per chamber
- Professional Associations -- $100 to $500 per association Networking Groups Traditional -- BNI, Leads, LeTip -- $1,000 to $2,000 per group includes breakfast or luncheon fees
- Networking Groups Non-Traditional -- Fast Pitch Networking -- $20 online or $40 on site with no annual membership fees
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need
Would you like to have your employees walk a few miles in your shoes? Looking for a simple way to explain the flow of the revenue and expenses for your business? Want to change the perspective on the gap between wages and amounts charged to customers? Adapt this exercise to your small business situation.George's Auto ServiceEvery person entering the management ranks of a large communications company were required to attend a management orientation workshop.During one workshop th
Top Section -- Lightweight Tools
- Business Cards -- $20 to $200 for 1,000 cards
- Brochures -- $.50 to $2.00 for 100 brochures
- Flyers -- $.25 to $1.00 each
- Letterhead -- $.05 to $.20 each
- Envelopes -- $.05 to $.10 each
- Post Cards -- $.05 to $.50 each
- Postage -- $.25 to $.39 each piece
- Giveaways -- $.10 to $10,000 for 100 to 5,000 quantities
- CD’s or DVD’s -- $5.00 each to $2,000 for 50
- Referrals -- Free however in many cases there is an indirect cost
NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.
Bottom Section -- Heavyweight Tools
- Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
- Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
- Articles -- Free submission to sites such as Ezine Articles (Does not include time involved in writing. Estimate $100/hour.)
- Paid Media Advertisements -- Radio, TV, Newspapers, Trade Journals and Internet Adwords -- Cost .05 pay through click to $10,000 plus per advertisement
- Website -- $100 to $10,000 development cost with monthly hosting fees from $10 to $30
- Chamber Membership -- $200 to $1,000 per chamber
- Professional Associations -- $100 to $500 per association Networking Groups Traditional -- BNI, Leads, LeTip -- $1,000 to $2,000 per group includes breakfast or luncheon fees
- Networking Groups Non-Traditional -- Fast Pitch Networking -- $20 online or $40 on site with no annual membership fees
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need
One day I walked into my boss’s office and said, “ I think
all staff should do a time sheet, including you, from
now on.” I definitely surprised her but the results of this
request certainly got the attention of all of our staff.I work for an email marketing software and services firm.
I am currently wearing my third hat within this firm. We
have been under a ‘massive spring cleaning’ for about six
months. We have new staff, new websites and new tasks. I
work in the Marketing/
NOTE: If you as the small business owner contributed to the design, development and production of any of these tools, remember to estimate your time at $100 per hour.
Bottom Section -- Heavyweight Tools
- Speaking Engagements -- Usually free, sometimes can generate income (Does not include time to write or practice the speech. Estimate $100/hour.)
- Printed Book -- $3,000 to $10,000+ for 1,000 copies (Does not include time to write the book. Estimate $100/hour.)
- Articles -- Free submission to sites such as Ezine Articles (Does not include time involved in writing. Estimate $100/hour.)
- Paid Media Advertisements -- Radio, TV, Newspapers, Trade Journals and Internet Adwords -- Cost .05 pay through click to $10,000 plus per advertisement
- Website -- $100 to $10,000 development cost with monthly hosting fees from $10 to $30
- Chamber Membership -- $200 to $1,000 per chamber
- Professional Associations -- $100 to $500 per association Networking Groups Traditional -- BNI, Leads, LeTip -- $1,000 to $2,000 per group includes breakfast or luncheon fees
- Networking Groups Non-Traditional -- Fast Pitch Networking -- $20 online or $40 on site with no annual membership fees
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need
There’s more to job interviews than answering questions about yourself-a good interviewer will pay just as much attention to the questions you ask them. If you have an idea of the right questions to ask in a job interview you can impress the interviewer with how much you have researched the role and show them that you are the right person for the job! Check out these ideas for some great questions to ask in a job interview.Avoid “housekeeping” questions like “when do I get paid?” and h
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need
For most people, the process of buying property requires great attention. It is often a huge investment – possibly the largest that an individual is likely to make; and they would want true value for the money invested. Coupled with the decision to liberalise the FDI norms in the construction sector, it comes as a surprise that the real estate sector continues to function unregulated without a consumer friendly legal framework, especially when mutual funds, insurance policies, fixed bank deposits an
If you begin to add up the costs of all of the tools within your Marketing Tool Box, you can easily accumulate a value in excess of $50,000 or more on an annual basis. As a small business coach, my clients are always amazed when they start this activity by listing their marketing tools and costs. By identifying and assessing your marketing costs, you, the small business owner can determine what you need to do to work smarter and not harder.
Upon completion of this activity, I ask them this two-fold question:
If your marketing is costing you $25,000 to $50,000 on an annual basis, what is your conversion rate or how much money is it costing you to acquire each and every client?
Then, what tools are sharper or giving you a higher conversion rate and why are you keeping any tools that aren’t effective?
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