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Hub You - Building Business With Audio: 10 Examples of Marketing With iPods and MP3 Players
What is an NPI? NPI or the National Provider Identification number is a 10-DIGIT unique numbers. It is a combination of intelligent numbers that does not carry information about the healthcare provider such as his provider type, specialty or in what state he is practicing. This unique identifier will eventually replace all of the provider’s insura
9. A manufacturer uses MP3 players as a B2B relationship marketing tool by giving them away free to their distributors and customers. Each player is pre-loaded with the first issue of a monthly audio newsletter featuring industry news and instructions on how to subscribe to future editions via podcast.
10. A church raises funds by selling MP3 players pre-loaded with special sermons or music collections and parishners are instructed
Let’s start with what Media Training is not.It’s not spin.Media Training isn’t designed to teach those in the public eye how not to deal with the obvious, avoid blame or dance around difficult truths.What media training DOES do is help level the playing field for those facing the media, either for themselves or on behalf of others. To those ou
Here are 10 industry specific scenarios of how custom MP3 players can be used to attract and engage customers or members:
1. An airline offers MP3 players as an incentive to promote a new premium service or destination. Qualifying passengers receive branded MP3 players pre-loaded with an audio magazine about other exotic destinations served by the airline.
2. A luxury automotive manufacturer offers MP3 players as an incentive for test drives. The branded players are pre-loaded with an audio infomercial that includes customer testimonials and interviews with engineers and designers.
3. A professional sports team sells collectable MP3 players, or gives them away as a season ticket purchase incentive. Each MP3 player features the team’s logo and is pre-loaded with a broadcast replay of the their greatest game.
4. A public radio station offers MP3 players as premium gifts during membership drives. Each player is pre-loaded with spoken word or musical features from their most popular programs.
5. A financial institution offers MP3 players as an incentive for new accounts. The branded players contain an audio magazine that promotes other investment and money management strategies that compliment their product offerings.
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 players as a B2B relationship marketing tool by giving them away free to their distributors and customers. Each player is pre-loaded with the first issue of a monthly audio newsletter featuring industry news and instructions on how to subscribe to future editions via podcast.
10. A church raises funds by selling MP3 players pre-loaded with special sermons or music collections and parishners are instructed
So you're thinking of creating a new slogan and brand identity for your city…Join the club. The entire country is caught up in a frenzy of sloganeering. More than 80 percent of towns with populations greater than 25,000 either have a motto or are attempting to develop a new one.The surge in branding can be attributed, in large part, to our friends in
1. An airline offers MP3 players as an incentive to promote a new premium service or destination. Qualifying passengers receive branded MP3 players pre-loaded with an audio magazine about other exotic destinations served by the airline.
2. A luxury automotive manufacturer offers MP3 players as an incentive for test drives. The branded players are pre-loaded with an audio infomercial that includes customer testimonials and interviews with engineers and designers.
3. A professional sports team sells collectable MP3 players, or gives them away as a season ticket purchase incentive. Each MP3 player features the team’s logo and is pre-loaded with a broadcast replay of the their greatest game.
4. A public radio station offers MP3 players as premium gifts during membership drives. Each player is pre-loaded with spoken word or musical features from their most popular programs.
5. A financial institution offers MP3 players as an incentive for new accounts. The branded players contain an audio magazine that promotes other investment and money management strategies that compliment their product offerings.
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 players as a B2B relationship marketing tool by giving them away free to their distributors and customers. Each player is pre-loaded with the first issue of a monthly audio newsletter featuring industry news and instructions on how to subscribe to future editions via podcast.
10. A church raises funds by selling MP3 players pre-loaded with special sermons or music collections and parishners are instructed
It can be so frustrating when you get a number of people that volunteer to do something and they do not do it and it lands right back in your lap. Volunteer organizations are not the only ones to have such a problem; it exists in many businesses today. I worked for one of the top five companies in North America and part of my job was to gather information from var
4. A public radio station offers MP3 players as premium gifts during membership drives. Each player is pre-loaded with spoken word or musical features from their most popular programs.
5. A financial institution offers MP3 players as an incentive for new accounts. The branded players contain an audio magazine that promotes other investment and money management strategies that compliment their product offerings.
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 players as a B2B relationship marketing tool by giving them away free to their distributors and customers. Each player is pre-loaded with the first issue of a monthly audio newsletter featuring industry news and instructions on how to subscribe to future editions via podcast.
10. A church raises funds by selling MP3 players pre-loaded with special sermons or music collections and parishners are instructed
In lean manufacturing we talk about wastes. These wastes are known as the seven manufacturing wastes or at times as eight manufacturing wastes. These wastes are activities and operations which does not add value to the final product. According to the lean manufacturing principle everything should be analyzed in the bigger picture. Therefore these wastes are interr
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 players as a B2B relationship marketing tool by giving them away free to their distributors and customers. Each player is pre-loaded with the first issue of a monthly audio newsletter featuring industry news and instructions on how to subscribe to future editions via podcast.
10. A church raises funds by selling MP3 players pre-loaded with special sermons or music collections and parishners are instructed
If you have a business in an expanding market like many of the cities in Southern California, or Phoenix, or Dallas -- a major concern has to be protecting your business as new competitors arrive. This can be especially frustrating if you’ve been there awhile. Maybe going all the way back to when it was just you and one or two other competitors.Too frequen
9. A manufacturer uses MP3 players as a B2B relationship marketing tool by giving them away free to their distributors and customers. Each player is pre-loaded with the first issue of a monthly audio newsletter featuring industry news and instructions on how to subscribe to future editions via podcast.
10. A church raises funds by selling MP3 players pre-loaded with special sermons or music collections and parishners are instructed on how to use them to download future sermons from the church’s website.
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