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Hub You - Building a Successful Coaching Business - Marketing Funnel - 20% to 70% Take the Next Step
Managing your pay per click advertising for best effect can be difficult. But failing to master at least the basics can be costly in more ways than one. Google provides a very easy to use keyword tool, which should be the first port of call. Spending a little time here can help you seek out the keywords others are perhaps failing to target. If your budget can't compete on the most popular keywords you'll gain little by including them. When setting up your chosen keywords you'll do well to divide them into related groups and ensure ads are displaying associated words. The search terms people use will be highlighted in the ads, plus you'll get a higher result through quality of match. Many give only a fleeting thought to the advert itself believing it's all about bids and so forth. But if and when your ads do display you want to grab people with something captivating.Let assume for a moment tha
Step 5 - your coaching fee
- Coaching, one on one
Develop Your Own Marketing Funnel
These steps are not cast in stone. They just represent a relative cost from step to step, and what you MIGHT offer. You should develop your own give-aways.
I'd also encourage you to think of your face-to-face marketing and sales process as a funnel. When you meet someone at networking, be prepared to give, give, give. Be an unlimited resource in your area of expertise. Give away leads, referrals. Always ask what the person you are talking to wants to make happen, and be prepared to help him in the few minutes you have. Then suggest that you set down over coffee in the next few days so you can help him further.
Then at that meeting, coach him for an hour or so toward his goals. When time runs out, schedule the next meeting. In the meantime, ask if he'd like to receive that article you've written on how to solve his very problem.
I'm sure you get the idea by now. If you've helped him, and if you've helped him verbalize the value of each of those interactions, he will be begging for the next meeting, and the next. If you make those available in some way at stepped costs as well, starting at freebies, and moving up. He'
Understanding how search engines assign rankings will better equip any website designer to be able to get higher rankings. Many factors determine assigned rankings from search engines. Keywords in the title, keyword usage throughout the web site (including uses on each individual web page), and keywords used in the description. HTML tags and the URL play a factory ensuring they are adequate with directories and file names.The domain name, originality and ensuring that it directly relates to the site itself. The Pagerank weighs the importance of the website based on the quantity and quality of incoming links, using backlinks is an important factor as the more backlinks you have, the higher your pageranking will be. However, understand that search engine rankings are not assigned based the number of links to your site alone.Many people have found ways to “cheat” the system and even beat
A Marketing Strategy-They Will Beg You to Coach Them
There is more to marketing than just who you reach out to, how many you reach out to, and what you say when you do reach out. What we are about to talk about is just one strategy in a bigger strategy of how you lead those you do touch through the process of getting to know you and, eventually getting them BEGGING to do business with you.
Notice something here? I said BEGGING to do business with you. We could reach out to a cold market and say something that might get 1% to 5% of them to come to you with a little curiosity and you'd be able to start down the sales path to convince them to buy. However, if we take them through the process of getting to know you while experiencing the VALUE you provide, they will eventually be begging to allow you to take the next step. And you will be in control of whether they take the next step, and the next, and the next.
Marketing Funnel
Let's talk about a marketing funnel. Imagine a funnel. It's wide at the top where it's open to the world, and narrows down at the bottom.
Our marketing funnel looks very much the same, except the funnel is divided up into steps or layers. At the top of the funnel, step 1 is wide, step 2 is narrower, etc. This represents that there are more people at the top and fewer as we step down into the funnel, with your ultimate sale, your coaching at the very bottom.
I'm sure that you've walked along the aisle in your local grocery store and seen the little old lady at a cart, offering a sample of something. You take the sample, and, of course it tastes really good. So, you want to buy that package to take home to the family that she has a special price on, just for this one time. And, she may even give you a coupon with a discount so that, after the family also loves the larger sample you just took home, you can come back and buy the even larger package the next time. And, you also just entered your name into the mail list so they can send you further offers. You are 2-3 steps down into their marketing funnel.
Here's how a business coaching marketing funnel could look. What you use at every level of the funnel can be tailored to what you do, what your type of coaching is, etc.
At the very top you are reaching out into the world to touch your prospective client, and hopefully you are standing where you can touch your IDEAL client.
The first step of the funnel is a freebie, a giveaway, but it has to have value, the more the better. You might be sending an email, or a direct mail piece to your ideal market with an article. You tell them "Here's something that has typically taken a company like yours in the ___________ industry up by ___times. I'd just like to share it with you."
Some Ideas -- Coaching Marketing Funnel
You could also give that article away at a networking event, a speech at a trade show, etc. This is where you give your sample as they walk by.
After they have experienced it, always ask them to define how much value they got from that. You have to get their answer because most will appreciate the offer, but not really connect with just HOW MUCH WAS THAT REALLY WORTH until you ask them to define it. Get them to put it into dollars and cents, or a multiplier of time or dollars or their business. After they have defined that, it becomes easier for them to realize that IF they got this much from the first, simple touch, that they just might want to find out more.
So, you take them step by step down your funnel. Each step requires more commit and some perceived risk on their part, but after they experience the results it is easier and easier for them to take a small step.
People hesitate taking a step to "coaching" since it can be perceived as risky and costly. But once they have experienced the results at step 1, step 2 is easier, then step 3, etc.
Here is some possible steps
Step 1, top of funnel
- Free articles, handed out or sent to them.
- Articles in ezines.
- Meeting with you at a speech or networking event where you give them a hint or tip
Step 2 (free or low cost, $10-$40)
- E-book (free or low cost)
- Free hour with you
Step 3-Low cost ($40-$90)
- Low cost group coaching, intro to coaching
- Low cost, but larger E-book
- Teleconference on one area of coaching
- Introductory mastermind group
- 1-hour monthly event (group)
Step 4 - ($75 to $250
- 1-hour one-on-one coaching, reduced price
- 1 hour/month on special topic, group or one-on-one
Step 5 - your coaching fee
- Coaching, one on one
Develop Your Own Marketing Funnel
These steps are not cast in stone. They just represent a relative cost from step to step, and what you MIGHT offer. You should develop your own give-aways.
I'd also encourage you to think of your face-to-face marketing and sales process as a funnel. When you meet someone at networking, be prepared to give, give, give. Be an unlimited resource in your area of expertise. Give away leads, referrals. Always ask what the person you are talking to wants to make happen, and be prepared to help him in the few minutes you have. Then suggest that you set down over coffee in the next few days so you can help him further.
Then at that meeting, coach him for an hour or so toward his goals. When time runs out, schedule the next meeting. In the meantime, ask if he'd like to receive that article you've written on how to solve his very problem.
I'm sure you get the idea by now. If you've helped him, and if you've helped him verbalize the value of each of those interactions, he will be begging for the next meeting, and the next. If you make those available in some way at stepped costs as well, starting at freebies, and moving up. He'l
On a recent meeting with one of our Business Managers from the Halifax Bank, I learned that the amount of Claims going through for Escape of Water had trebled in recent years, thus pushing up the price of Home Insurance across the Board.Halifax commented that all insurance providers had been paying millions out in claims over recent years for Escape of Water. It was only 5 years ago that claims for Escape of Water were unheard of, almost non-existent.I have thought long and hard about why this could potentially be the case, and based on my experience I have decided on the following theory.When quoting my clients on their new Home Insurance Policies, I have to clarify how many years No Claims Discount is applicable. Many clients have declared "Escape of Water" claims to me in the last 5 years. Usually the value of the claims are quite substantial. When the water has damaged c
Marketing Funnel
Let's talk about a marketing funnel. Imagine a funnel. It's wide at the top where it's open to the world, and narrows down at the bottom.
Our marketing funnel looks very much the same, except the funnel is divided up into steps or layers. At the top of the funnel, step 1 is wide, step 2 is narrower, etc. This represents that there are more people at the top and fewer as we step down into the funnel, with your ultimate sale, your coaching at the very bottom.
I'm sure that you've walked along the aisle in your local grocery store and seen the little old lady at a cart, offering a sample of something. You take the sample, and, of course it tastes really good. So, you want to buy that package to take home to the family that she has a special price on, just for this one time. And, she may even give you a coupon with a discount so that, after the family also loves the larger sample you just took home, you can come back and buy the even larger package the next time. And, you also just entered your name into the mail list so they can send you further offers. You are 2-3 steps down into their marketing funnel.
Here's how a business coaching marketing funnel could look. What you use at every level of the funnel can be tailored to what you do, what your type of coaching is, etc.
At the very top you are reaching out into the world to touch your prospective client, and hopefully you are standing where you can touch your IDEAL client.
The first step of the funnel is a freebie, a giveaway, but it has to have value, the more the better. You might be sending an email, or a direct mail piece to your ideal market with an article. You tell them "Here's something that has typically taken a company like yours in the ___________ industry up by ___times. I'd just like to share it with you."
Some Ideas -- Coaching Marketing Funnel
You could also give that article away at a networking event, a speech at a trade show, etc. This is where you give your sample as they walk by.
After they have experienced it, always ask them to define how much value they got from that. You have to get their answer because most will appreciate the offer, but not really connect with just HOW MUCH WAS THAT REALLY WORTH until you ask them to define it. Get them to put it into dollars and cents, or a multiplier of time or dollars or their business. After they have defined that, it becomes easier for them to realize that IF they got this much from the first, simple touch, that they just might want to find out more.
So, you take them step by step down your funnel. Each step requires more commit and some perceived risk on their part, but after they experience the results it is easier and easier for them to take a small step.
People hesitate taking a step to "coaching" since it can be perceived as risky and costly. But once they have experienced the results at step 1, step 2 is easier, then step 3, etc.
Here is some possible steps
Step 1, top of funnel
- Free articles, handed out or sent to them.
- Articles in ezines.
- Meeting with you at a speech or networking event where you give them a hint or tip
Step 2 (free or low cost, $10-$40)
- E-book (free or low cost)
- Free hour with you
Step 3-Low cost ($40-$90)
- Low cost group coaching, intro to coaching
- Low cost, but larger E-book
- Teleconference on one area of coaching
- Introductory mastermind group
- 1-hour monthly event (group)
Step 4 - ($75 to $250
- 1-hour one-on-one coaching, reduced price
- 1 hour/month on special topic, group or one-on-one
Step 5 - your coaching fee
- Coaching, one on one
Develop Your Own Marketing Funnel
These steps are not cast in stone. They just represent a relative cost from step to step, and what you MIGHT offer. You should develop your own give-aways.
I'd also encourage you to think of your face-to-face marketing and sales process as a funnel. When you meet someone at networking, be prepared to give, give, give. Be an unlimited resource in your area of expertise. Give away leads, referrals. Always ask what the person you are talking to wants to make happen, and be prepared to help him in the few minutes you have. Then suggest that you set down over coffee in the next few days so you can help him further.
Then at that meeting, coach him for an hour or so toward his goals. When time runs out, schedule the next meeting. In the meantime, ask if he'd like to receive that article you've written on how to solve his very problem.
I'm sure you get the idea by now. If you've helped him, and if you've helped him verbalize the value of each of those interactions, he will be begging for the next meeting, and the next. If you make those available in some way at stepped costs as well, starting at freebies, and moving up. He'
David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick.Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply to your business.There is no magicThe first rule. Reality. You will not reach success - in any field because of magic. Copperfield does not claim magical powers. He proudly points out that it is illusion. Masterful illusion. The secret is in the mastery.Illusion is more powerful than realityYou might wonder - "how does he do those amazing things?" And you might believe him to be embodied with special powers. Why? Because you se
At the very top you are reaching out into the world to touch your prospective client, and hopefully you are standing where you can touch your IDEAL client.
The first step of the funnel is a freebie, a giveaway, but it has to have value, the more the better. You might be sending an email, or a direct mail piece to your ideal market with an article. You tell them "Here's something that has typically taken a company like yours in the ___________ industry up by ___times. I'd just like to share it with you."
Some Ideas -- Coaching Marketing Funnel
You could also give that article away at a networking event, a speech at a trade show, etc. This is where you give your sample as they walk by.
After they have experienced it, always ask them to define how much value they got from that. You have to get their answer because most will appreciate the offer, but not really connect with just HOW MUCH WAS THAT REALLY WORTH until you ask them to define it. Get them to put it into dollars and cents, or a multiplier of time or dollars or their business. After they have defined that, it becomes easier for them to realize that IF they got this much from the first, simple touch, that they just might want to find out more.
So, you take them step by step down your funnel. Each step requires more commit and some perceived risk on their part, but after they experience the results it is easier and easier for them to take a small step.
People hesitate taking a step to "coaching" since it can be perceived as risky and costly. But once they have experienced the results at step 1, step 2 is easier, then step 3, etc.
Here is some possible steps
Step 1, top of funnel
- Free articles, handed out or sent to them.
- Articles in ezines.
- Meeting with you at a speech or networking event where you give them a hint or tip
Step 2 (free or low cost, $10-$40)
- E-book (free or low cost)
- Free hour with you
Step 3-Low cost ($40-$90)
- Low cost group coaching, intro to coaching
- Low cost, but larger E-book
- Teleconference on one area of coaching
- Introductory mastermind group
- 1-hour monthly event (group)
Step 4 - ($75 to $250
- 1-hour one-on-one coaching, reduced price
- 1 hour/month on special topic, group or one-on-one
Step 5 - your coaching fee
- Coaching, one on one
Develop Your Own Marketing Funnel
These steps are not cast in stone. They just represent a relative cost from step to step, and what you MIGHT offer. You should develop your own give-aways.
I'd also encourage you to think of your face-to-face marketing and sales process as a funnel. When you meet someone at networking, be prepared to give, give, give. Be an unlimited resource in your area of expertise. Give away leads, referrals. Always ask what the person you are talking to wants to make happen, and be prepared to help him in the few minutes you have. Then suggest that you set down over coffee in the next few days so you can help him further.
Then at that meeting, coach him for an hour or so toward his goals. When time runs out, schedule the next meeting. In the meantime, ask if he'd like to receive that article you've written on how to solve his very problem.
I'm sure you get the idea by now. If you've helped him, and if you've helped him verbalize the value of each of those interactions, he will be begging for the next meeting, and the next. If you make those available in some way at stepped costs as well, starting at freebies, and moving up. He'
Okay, I don’t hate him all the time, but when I have to see him, it’s because I have a problem. A bad back, pinched nerve, sore elbow, or whatever. I’m in pain and in constant denial. Sure, he performs a necessary service, but when I got see him, it’s because of a possible medical condition, right? Even when I’m in control and schedule a routine checkup, it’s with apprehension. After all, what if he finds something really wrong?It’s the same reason we avoid putting our car in for service. If it’s a simple oil change, what diabolical plot will they uncover? A failing fuel pump, mischarging ignition, or faulty generator? Worn tires or brakes? It will ultimately cost lots of money and time to fix and that’s bad news. So, consequently, when we are finally forced to see the physician because of a cough or rash that just won’t go away on its own, we cringe while awaiting the damage report.
So, you take them step by step down your funnel. Each step requires more commit and some perceived risk on their part, but after they experience the results it is easier and easier for them to take a small step.
People hesitate taking a step to "coaching" since it can be perceived as risky and costly. But once they have experienced the results at step 1, step 2 is easier, then step 3, etc.
Here is some possible steps
Step 1, top of funnel
- Free articles, handed out or sent to them.
- Articles in ezines.
- Meeting with you at a speech or networking event where you give them a hint or tip
Step 2 (free or low cost, $10-$40)
- E-book (free or low cost)
- Free hour with you
Step 3-Low cost ($40-$90)
- Low cost group coaching, intro to coaching
- Low cost, but larger E-book
- Teleconference on one area of coaching
- Introductory mastermind group
- 1-hour monthly event (group)
Step 4 - ($75 to $250
- 1-hour one-on-one coaching, reduced price
- 1 hour/month on special topic, group or one-on-one
Step 5 - your coaching fee
- Coaching, one on one
Develop Your Own Marketing Funnel
These steps are not cast in stone. They just represent a relative cost from step to step, and what you MIGHT offer. You should develop your own give-aways.
I'd also encourage you to think of your face-to-face marketing and sales process as a funnel. When you meet someone at networking, be prepared to give, give, give. Be an unlimited resource in your area of expertise. Give away leads, referrals. Always ask what the person you are talking to wants to make happen, and be prepared to help him in the few minutes you have. Then suggest that you set down over coffee in the next few days so you can help him further.
Then at that meeting, coach him for an hour or so toward his goals. When time runs out, schedule the next meeting. In the meantime, ask if he'd like to receive that article you've written on how to solve his very problem.
I'm sure you get the idea by now. If you've helped him, and if you've helped him verbalize the value of each of those interactions, he will be begging for the next meeting, and the next. If you make those available in some way at stepped costs as well, starting at freebies, and moving up. He'
When you have dry skin, everything can be difficult. You likely won’t even be able to use makeup without your skin looking even drier. There are several things you can do to be sure your skin will stay smooth and supple however. Check out these tips and get control of your dry skin today!ExfoliateThe best thing you can do for your dry skin is exfoliate daily. Some experts will say once a week is enough, but if your facial skin is really dry, you can do a light exfoliation everyday. Try getting a cleanser you can use in your shower. Many cleansers will have built in beads that will exfoliate your skin carefully and automatically. Since your skin is soft in the shower, it is a great time for this task. So, try it daily and notice the improvement within a week.CleanseAnother thing you should do to help your dry skin is to cleanse it regularly. You should not use a cleanser t
Step 5 - your coaching fee
- Coaching, one on one
Develop Your Own Marketing Funnel
These steps are not cast in stone. They just represent a relative cost from step to step, and what you MIGHT offer. You should develop your own give-aways.
I'd also encourage you to think of your face-to-face marketing and sales process as a funnel. When you meet someone at networking, be prepared to give, give, give. Be an unlimited resource in your area of expertise. Give away leads, referrals. Always ask what the person you are talking to wants to make happen, and be prepared to help him in the few minutes you have. Then suggest that you set down over coffee in the next few days so you can help him further.
Then at that meeting, coach him for an hour or so toward his goals. When time runs out, schedule the next meeting. In the meantime, ask if he'd like to receive that article you've written on how to solve his very problem.
I'm sure you get the idea by now. If you've helped him, and if you've helped him verbalize the value of each of those interactions, he will be begging for the next meeting, and the next. If you make those available in some way at stepped costs as well, starting at freebies, and moving up. He'll be ASKING YOU for the next meeting.
Is that different from how a prospect has responded to you before?
Results 20% to 70% Will Take the Next Step...and the Next
The reports I've been getting from coaches is that about 20% to 70% of those they have touched in some way wanted to take the next step, and the next, and the next.
Making More from Initial Offerings Than From Coaching
One coach reported that she is making more on her initial offerings than she is on coaching. She offered a $250 Intro to Coaching program that is filled at 100 people every month. That's $25,000 for 4 1-hour sessions, or $6,000/hour. Of course, she is also booked solid in her coaching now, where before she was having trouble selling coaching.
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