Hub You - Business

Features are not Benefits
People don’t buy features; they buy the promise of what those features can do for them. Features are meaningless. Benefits are what sell your products or services.Perhaps you’re rolling your eyes as you read this because this is such an obvious point. You didn’t get to where you are today by not knowing the difference between your products’ features and benefits.Of course you didn’t,

nd consideration is what you want to market – Be Specific. Have a service – or make one up – that

Top 10 Future Careers
It is not easy building a career which has to last for 20 to 30 years. But incidentally, much of your future depends on how well you prepare yourself now. And to give you an idea of how complicated this has become, practically nobody predicted 20 years ago that software engineering would become such a big employment generator; it all happened so fast!The other notable point of importance is t

A smallish budget and a need to spend it wisely – I think the most important thing to do is ensure that you are aiming at actual potential customers. Luckily as auto repair guys – you have a head start as most people have cars nowadays. But….. make sure that you are aiming at people who own the kind of cars that you repair – be that make of car, age of car and/or income level.

Second consideration is what you want to market – Be Specific. Have a service – or make one up – that y

Five Secrets to Becoming the Perfect Employee That Everyone Wants - Part One
With ever increasing deadlines, decreasing resources, and changing workplaces, sometimes it can be challenging to be a good employee, much less a perfect employee. The employee who can rise above the everyday problems and embrace challenges will be the person that every employer wants.The following are five secrets to being the perfect employee everyone wants:1. Respect. Respec

that you are aiming at actual potential customers. Luckily as auto repair guys – you have a head start as most people have cars nowadays. But….. make sure that you are aiming at people who own the kind of cars that you repair – be that make of car, age of car and/or income level.

Second consideration is what you want to market – Be Specific. Have a service – or make one up – that

Profitable Home Based Business - Marketing for Sustainable Growth
If you are thinking about owning your own profitable home based business, then you need to seriously think about advertising if you intend to build a strong and lasting business.Most people think that if they have a website, then they already have a booming business. These people could not be more wrong! An online business starts with having a website and a web host, but if that's all you'v

tart as most people have cars nowadays. But….. make sure that you are aiming at people who own the kind of cars that you repair – be that make of car, age of car and/or income level.

Second consideration is what you want to market – Be Specific. Have a service – or make one up – that

Just Live
Managing anyone beside your self can be challenging. First you have to be sure you are going into it for the right reasons. Don't do it to feel important, you're bound to be tripped up and shown how insignificant you really are in the general scheme of things. Don't do it to have control, nobody will let you control them if they have a choice, even if that choice is to quit. Do it because you wa

kind of cars that you repair – be that make of car, age of car and/or income level.

Second consideration is what you want to market – Be Specific. Have a service – or make one up – that

Future Sales are Hiding in Service
At the Repair and Service Center of a well-known technology company, customers are invited to examine and try the latest computers while waiting to collect their current systems.Except for one problem: they don’t have the latest computers on display!Managers in the company’s Sales Department have decided their latest products are better off on display only in the Sales Showroom in a co

nd consideration is what you want to market – Be Specific. Have a service – or make one up – that you can explain in a few words. Try something like “Pre Freeze Tune Up” or “First Car Service” or “Pre Purchase Checkup”. Notice how the name explains it all. Try and offer something that will be appealing and that no one else is offering. It is far easier to sell a particular service on a small marketing budget than it is to sell all that you do! Identify your company with good branding –

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I'ts very difficult to get there if we don't know where we want to go. Do you know of anyone who disagrees with the common sense wisdom of setting a final destination and having a plan for the journey before beginning a trip? Dreaming about it won't make it a reality. Then why do many of us act as if we can drift along day to day, thinking somehow we can achieve our dreams of career success without defined personal goals, as well as plans to reach them? Identify the excuses you may be using to avoid planning your future and how to deal with these roadblocks.

With the proliferation of the Internet, it’s become quite common now for people to use online testing or profiling tools in order to further test the skills and abilities of potential sales candidates as they go through the hiring process. Many people ask me whether or not these tools are valid, and what they’re utility is.

Warning! The following article was written tongue-in-cheek! Learn about being a flop at customer service for your business. Then do the opposite!

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