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    ment. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources nee

    Finding Out Why a Potential Customer is Calling On You
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    Platforms are as important as your ability to do your job and satisfy your clients

    Quality is no longer enough to guarantee success. Today, competence is assumed- and there is competition everywhere. To control your destiny, you need a platform.

    Platform refers to a process based on a unique message and a way of consistently communicating with your market.

    Examples of platforms

    There are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, postcards, speaking, teleseminars, and websites.

    The crucial issue is not which type of platform you use, but whether or not you have a unique message and that you consistently enhance and promote it.

    Advantages

    Platforms offer you:
    o A position that visibly differentiates you from your competition.
    o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
    o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
    o Freedom. You control your destiny, free from dependence or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources need

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    essage and a way of consistently communicating with your market.

    Examples of platforms

    There are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, postcards, speaking, teleseminars, and websites.

    The crucial issue is not which type of platform you use, but whether or not you have a unique message and that you consistently enhance and promote it.

    Advantages

    Platforms offer you:
    o A position that visibly differentiates you from your competition.
    o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
    o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
    o Freedom. You control your destiny, free from dependence or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources nee

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    m you use, but whether or not you have a unique message and that you consistently enhance and promote it.

    Advantages

    Platforms offer you:
    o A position that visibly differentiates you from your competition.
    o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
    o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
    o Freedom. You control your destiny, free from dependence or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources nee

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    in a unique and easily recognizable format.
    o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
    o Freedom. You control your destiny, free from dependence or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources nee

    Saving Money on Office Cubicles with Smart Designs and Smart Shopping
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    ment. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
    o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
    o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.

    Steps to success
    1. Choose your message.
    2. Create a way to distribute it.
    3. Promote online with a website you can update by yourself.

    1. Message
    Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.

    Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will help you identify the appropriate topics and information.

    2. Distribution
    An effective platform requires a source, or nucleus, that is recycled and expanded.

    For many, the starting point is a monthly One-Page Newsletter. Each issue offers enough space to introduce and address just about any topic, educating your market and proving your competence.

    Later, you can expand each issue int

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