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Hub You - The $4000 Pay Raise
The Coca-Cola Company’s marketing genius over the past century has perpetuated an American myth, a horse and buggy Gilded Age saga formulated in a laboratory and shrouded in secrecy equal to that of the National Security Agency. The company would have us believe that a little known folksy pharmacist, Dr. John Stith Pemberton, while poring over his steaming cauldrons, created the mystery syrup in 1886 to which carbonated water was added and presto! The most famous soda fountain drink in the history of the world was born. In reality John Pemberton, a highly respected Atlanta businessman with an extraord
Several years ago, I put my daughter, a single mother, in one of my downlines, created a couple of web sites for her, and from time to time promoted them as well. One means of promotion involved a Pay-Per-Click search engine. Normally, I would send all visitors to my sites, but at the start of each week,
When we are at a networking event or meeting a client, it's almost guaranteed that we will exchange business cards. Very often, without realising it, we are assessing our colleague by their business card, and asking ourselves: Is the business card professionally designed Is the business card crumpled at the edges? How does the weight of the business card feel - substantive or flimsy? Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards?I have collected thousands of
Story number one goes back to the days when I was a truck driving instructor. Many new truck drivers are very cautious, and even frightened at first. It is not unusual for a student driver to drive verrrry slowly. However, one young lady was going at incredibly slow speeds in all circumstances, and nothing I could do could get her to speed it up a little. She constantly spoke about never having made any real money in her life, and this gave me an idea.
One day, I said, "Shirley, how would you like a $4,000 a year raise?"
She said she'd love that, so I went on. "The company is going to pay you 25 cents a mile when you start driving full time. Let's say you can safely improve your speed and efficiency by 10 miles per hour. You will easily drive 50 hours a week or even more. That's at least an extra 500 miles a week. Over the course of a year, even if you only did that 65% of the time, and took a two week vacation, you would still make an extra $4,000.00 a year or more."
After that, Shirley speeded up quite a bit and turned into a fine driver.
Story number two happened a few days ago.
Several years ago, I put my daughter, a single mother, in one of my downlines, created a couple of web sites for her, and from time to time promoted them as well. One means of promotion involved a Pay-Per-Click search engine. Normally, I would send all visitors to my sites, but at the start of each week,
It's said over and over that people don't read much anymore because they're so overwhelmed with information. They have only a short time to look at your newsletter, so they skim it.So how do you get your message across? And how do you get them to read more?The key is to include "hooks" that create interest. Each of these hooks must be relevant and interesting to the reader.Hooks come in many forms, much as:Headlines -- Every headline should be interesting and engaging -- not boring. It should pass the What's In It for Me? test. In other words, it should appeal to the selfish interest
One day, I said, "Shirley, how would you like a $4,000 a year raise?"
She said she'd love that, so I went on. "The company is going to pay you 25 cents a mile when you start driving full time. Let's say you can safely improve your speed and efficiency by 10 miles per hour. You will easily drive 50 hours a week or even more. That's at least an extra 500 miles a week. Over the course of a year, even if you only did that 65% of the time, and took a two week vacation, you would still make an extra $4,000.00 a year or more."
After that, Shirley speeded up quite a bit and turned into a fine driver.
Story number two happened a few days ago.
Several years ago, I put my daughter, a single mother, in one of my downlines, created a couple of web sites for her, and from time to time promoted them as well. One means of promotion involved a Pay-Per-Click search engine. Normally, I would send all visitors to my sites, but at the start of each week,
The holiday season is a perfect time to solidify business relationships -- express appreciation to existing clients, reconnect with old clients, and communicate with potential clients. Your greeting card, if sent in a thoughtful manner, can be a subtle but effective marketing tool for your organization, and can express to your contacts how much your company values its relationship with them. Below are some general business etiquette rules to consider.Send your holiday cards as early as possible following Thanksgiving. The first cards your clients receive are usually the ones they remember the most -- and they ar
She said she'd love that, so I went on. "The company is going to pay you 25 cents a mile when you start driving full time. Let's say you can safely improve your speed and efficiency by 10 miles per hour. You will easily drive 50 hours a week or even more. That's at least an extra 500 miles a week. Over the course of a year, even if you only did that 65% of the time, and took a two week vacation, you would still make an extra $4,000.00 a year or more."
After that, Shirley speeded up quite a bit and turned into a fine driver.
Story number two happened a few days ago.
Several years ago, I put my daughter, a single mother, in one of my downlines, created a couple of web sites for her, and from time to time promoted them as well. One means of promotion involved a Pay-Per-Click search engine. Normally, I would send all visitors to my sites, but at the start of each week,
Distributing free product samples is an important tool in sales promotion. An actual or trial-sized product is distributed to the consumers in order to provide them an opportunity to experience the product where they would not otherwise get to try it unless they bought it on their own.Free samples are usually distributed during a new product launch or when the company wants to capture increased market share for the product. Samples can be distributed using direct mail, coupons in newspapers and magazines, door-to-door delivery, in-pack sampling, the Internet and in-store sampling.In direct mail sampling, free samp
After that, Shirley speeded up quite a bit and turned into a fine driver.
Story number two happened a few days ago.
Several years ago, I put my daughter, a single mother, in one of my downlines, created a couple of web sites for her, and from time to time promoted them as well. One means of promotion involved a Pay-Per-Click search engine. Normally, I would send all visitors to my sites, but at the start of each week,
Change is inevitable and it will happen with your help or without it. You may be a traditional person who likes life as it is. But your life has changed all around you since your childhood and it will continue to do so for you, your children and theirs. Of course, you don't have to like it and you can even resist it but you will not stop it. To be an effective manager you must try to understand change and use the benefits to your and the company's benefit. You have a greater problem than most other people do because you have to overcome your own natural resistance to change and convince the people that work for you too.
Several years ago, I put my daughter, a single mother, in one of my downlines, created a couple of web sites for her, and from time to time promoted them as well. One means of promotion involved a Pay-Per-Click search engine. Normally, I would send all visitors to my sites, but at the start of each week, I would switch the traffic to one of her sites until she got a couple of sales, then I would switch back. Now, for various reasons, which would take too long to describe here, this cost me about $100 a week out of my advertising funds. Her two sales would net me about $40 in commissions, so my net loss for doing this was $60 a week.
One day, it came to me that one of her sites was immensely popular at a certain traffic exchange, but she didn't have internet access and I didn't have the time to get the requisite number of clicks needed weekly to generate the two sales. However, I WAS able to buy a sponsoring position for her at $35 a month. This made her two sales at a cost to me of a little over $8 a week. Commissions from those two sales was still $40, but now I made $32 a week instead of losing $60. Additionally, I used the $100 I had been spending on her on my own sites, netting two additional sales a week for me. I made about $60 per sale, so that was $120 plus the $32 for an increase in revenue of about $150 a week. If this works only 60% of the time, I make over $4,000 a year more than previously, and still shove some business her way. Since over half the sales to new customers result in repeat business, the
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