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Hub You - A Greeting Card a Day Keeps the Competition Away!
Small Businesses nt your image in their mind and when they need you services they will think of you instead of your competitorsFreedom, flexibility, and financial control. Those three ideas sound pretty attractive. More than 23 million Americans think so. They’re the people who have created independent businesses. These entrepreneurs have chosen to design a life as well as make a living. You’ll find them working in offices, studios, lofts, homes, garages, even outdoors, across our nation, from the largest urban centers to demote rural settings. They are bursting with dreams and ideas waiting to be expressed. Passionate about their work, they committed to creating a better life for themselves, their families and their communities.Independent workers embrace the challenges and responsibilities of charting their future. In exchange, they find their lives 2 - Send Birthday Cards To Your Clients Children This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best! 3 - Send Cards At Unusual Times Starting right after Thanksgiving u Business Marketing Made Easy - 6 Tips for Your First Attempt at Business Marketing According to the Guinness book of World Records the Greatest Salesman of all time
was Joe Girard. During his fifteen year selling career, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month, every person who had ever bought a car from him got a greeting card. It didn’t matter if it was Christmas, Valentine's Day, St. Patrick's Day, or the person’s birthday ... Joe was a card sending machine!You’ve built a company based on the products or services that you sincerely believe have earning capabilities. Before you can start counting dollars, however, you need to make the market sit up and pay notice to what you’re selling first, and that, dear Watson, is not exactly an elementary thing to do.6 Tips for Your First Attempt at Business MarketingDON’T DELEGATE – Trust no one but yourself and your partners to build the marketing foundation of your company. Yes, you may have more than qualified employees working for you, but they still can’t know and love your business as much as you do. You can ask for advice from experts, of course, and you can hire them to create a business marketing plan, but make sure that you wor By sending cards Joe was able to keep his name in front of his customers to the point where it entered their subconscious. In the minds of his customers Joe had become part of the family; in fact he sent them more cards then their real family did!. When they (or somebody they knew) needed a new car the first person they thought of was Joe! Last year my wife and I each bought a new Jeep … a Grand Cherokee for myself and a Jeep Liberty for her. After the guy sold me my Grand Cherokee I never heard from him again. It was quite a different story with the person who sold us my wife’s Jeep Liberty. If you would ask me right now who sold me the Grand Cherokee I couldn’t tell you. If you asked me who sold us the Jeep Liberty well that’s easy … It’s Martha of course! A few months after we bought the Liberty it was my birthday … I got a birthday card in the mail from Martha. The next month was my wife’s birthday and she got a card too! Martha sent us a nice holiday card as well. Last month was the one year anniversary of us buying the car ... would you believe she sent us an anniversary card? So here’s the million dollar question ... Who am I going to buy my next car from? Martha of course! A friend of mine is an attorney and he built his business by sending birthday cards to the children of his clients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney! Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network Marketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business Power Card Sending Techniques 1 - Send Birthday Cards To Your Clients Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors 2 - Send Birthday Cards To Your Clients Children This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best! 3 - Send Cards At Unusual Times Starting right after Thanksgiving un Medical Billing - Hiring A Support Person family; in fact he sent them more cards then their real family did!. When they (or somebody they knew) needed a new car the first person they thought of was Joe!The medical billing software company is a tough environment for everyone. However, it is probably the hardest on a support person for a variety of reasons. So when you're putting your company together, what do you look for in a support person? What qualities should they have? What training should they have? What kind of temperament should they have? Yes, this is very important and will be explained, as will everything else that you're going to want to look for in a support person.The biggest problem that a support person is going to have in a medical billing software company is that these are the last people to actually see the software. The programmers will design it and the QA people will approve it and then finally afte Last year my wife and I each bought a new Jeep … a Grand Cherokee for myself and a Jeep Liberty for her. After the guy sold me my Grand Cherokee I never heard from him again. It was quite a different story with the person who sold us my wife’s Jeep Liberty. If you would ask me right now who sold me the Grand Cherokee I couldn’t tell you. If you asked me who sold us the Jeep Liberty well that’s easy … It’s Martha of course! A few months after we bought the Liberty it was my birthday … I got a birthday card in the mail from Martha. The next month was my wife’s birthday and she got a card too! Martha sent us a nice holiday card as well. Last month was the one year anniversary of us buying the car ... would you believe she sent us an anniversary card? So here’s the million dollar question ... Who am I going to buy my next car from? Martha of course! A friend of mine is an attorney and he built his business by sending birthday cards to the children of his clients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney! Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network Marketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business Power Card Sending Techniques 1 - Send Birthday Cards To Your Clients Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors 2 - Send Birthday Cards To Your Clients Children This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best! 3 - Send Cards At Unusual Times Starting right after Thanksgiving u Keeping Your Best Employees bought the Liberty it was my birthday … I got a birthday card in the mail from Martha. The next month was my wife’s birthday and she got a card too! Martha sent us a nice holiday card as well. Last month was the one year anniversary of us buying the car ... would you believe she sent us an anniversary card? So here’s the million dollar question ... Who am I going to buy my next car from? Martha of course!Attrition is a real concern for all companies. Depending on the size of the company, the cost of finding, recruiting, and training new employees can be in the millions. Let us cover some concepts that will help keep your best employees. I expect some to be common sense. If some ideas are not new to you, I hope to remind you of some that were forgotten. (These are in no particular order)1) Recognition - This can be a low cost way of motivating your employees. It also works better and is less expensive than number two.2) Money - This could be in the form of base pay, commissions, or bonuses. Many employers try to boost their bottom line by paying the least possible to their employees. Many employers have not counte A friend of mine is an attorney and he built his business by sending birthday cards to the children of his clients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney! Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network Marketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business Power Card Sending Techniques 1 - Send Birthday Cards To Your Clients Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors 2 - Send Birthday Cards To Your Clients Children This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best! 3 - Send Cards At Unusual Times Starting right after Thanksgiving u Career Advice: Negative Thinking Is A Good Thing end or family member who needed an attorney!Winners are positive thinkers. But without exception they also know that the powerful force of positive thinking must be leavened with a proper dose of negative thinking for Class A performance.Planning The Company PicnicConsider this scenario to illustrate the point:Your boss asks you to plan the company picnic for employees and their families. This is a chance to display your skills in organizing and executing a project.You secure the location. You line up a caterer to provide a delicious barbeque with all the trimmings. You plan entertainment, including clowns for the kids and games for all ages.You are ready to submit your plans to the boss, but hold up. You are out on a limb if you don't have answ Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network Marketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business Power Card Sending Techniques 1 - Send Birthday Cards To Your Clients Whenever you get a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors 2 - Send Birthday Cards To Your Clients Children This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best! 3 - Send Cards At Unusual Times Starting right after Thanksgiving u Technologies Impact on Medical Device Clean Rooms nt your image in their mind and when they need you services they will think of you instead of your competitorsOver the years, medical device cleanrooms have become more cost effective in both initial cost and operating cost due to advances in technology and methods.My first experience with cleanrooms was in 1967 with the first laminar flow room built for Honeywell’s Solid State Electronics Center in Plymouth, Minnesota. That room has been in constant use for 39 years. There were no filter changes in those 39 years. The system was upgraded with ULPA (ultra low penetration air) filters in 2004 even though the HEPA(high efficiency particulate air) filters were not loaded.Then in the early 1970s, Medtronic built their headquarter campus on the north side of the Twin Cities. Manufacturing was moved from St. Anthony to the new campus an 2 - Send Birthday Cards To Your Clients Children This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the mouths of babes …Relationship marketing at its best! 3 - Send Cards At Unusual Times Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is people are getting so many cards yours will be lost in the shuffle Now you have to Send a Holiday Card but there are other cards you can send throughout the year. Why not Send a “Happy Groundhog Day“Card? How about a “Happy First Day of Spring” Card? These cards will stand out a lot more then simply sending a once a year Christmas card 4 - Put Your Picture On The Card Remember the purpose of sending card is to build a relationship with you client and keep your name in their mind. There’s no better way to do that then sending your picture in the card. Studies have been shown that people will not throw out a business card with a persons photo on it ... well the same goes for Greeting cards 5 – Enclose A Gift Want to really impress a client? Enclose a gift in the card! If you can find a store that your client likes send them a gift certificate for that store. If not, enclose a gift card for a popular store like Waldenbooks or Starbucks. 6 – Design A Custom Card There are places you can go to get a custom greeting card designed with your logo, your personal photo or anything else you want. This is an incredible way of branding yourself and your business 7 – Send Unexpected Cards to “Future Clients” Is there anybody you would like to meet but can’t get past the gate keeper? This technique works like a charm. Get their address from their website and send them a greeting card … you will be amazed with the results. I have used this technique to my advantage many times … It Works! With the new technology it’s not necessary to spend your time in the card store. There are online card sending services where you can send “REAL” physical greeting cards from your computer. The one I use is http://www.SendCardsFast.com They have a ton of features and are very inexpensive (under $1 a card). One time I wanted to get in touch with a well known Internet Marketer and author. I tried emailing him with no response. I went to his website got his Physical address and sent him a card. I got an email from him 3 days letter with his home phone number! I have since repeated the process numerous times with great results. One technique that I have used is to go to their website, d
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