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Hub You - Business-To-Business Marketing: Copywriting Secrets That Increase Sales
Is search engine optimization an art form? I think that in the final analysis of what we do to achieve top ratings on Google for a website url that it certainly would be. Looking closer at the details of this work, we discover a pattern of thinking and ideas that mold itself into the final product of a top position on a keyword phrase of our choosing. The process of taking a website and adding all the necessary elements
9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if
Sure, all clients are different. They have different kinds of strengths, weaknesses, cultures and goals. Even what blocks their efficiency and growth (blind spots) is different. Davis, Kingsley & Company has conducted hundreds of interviews and there are four strong themes that always emerge.Listen to me. This is the Big Daddy of client desires. Your clients want you to listen to them. The implications of
This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results.
Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978.
This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.
1. You better have done your research to know what benefits I want most from your type of product or service.
If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3. Why should I believe you?
4. I already have a supplier for that – why should I listen to you?
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore me! I’m sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won’t read it.
8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.
9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if y
If you turn on the T.V, or open up a newspaper you are likely to find an ad for a work at home company. These schemes are on the rise and you can find them almost anywhere, from the telephone pole flyers, to television commercials. These advertisements promise anything from a few bucks made on the side, to instant wealth and quick cash. But one has to ask the obvious question: Do these companies really deliver on their
This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.
1. You better have done your research to know what benefits I want most from your type of product or service.
If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3. Why should I believe you?
4. I already have a supplier for that – why should I listen to you?
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore me! I’m sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won’t read it.
8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.
9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if
In BBC's television program, The Office, David Brent is a regional manager of the Slough office of Wernham Hogg. He is an inept, politically incorrect boss. Yet, he thinks his employees love him and that he is the greatest boss of all time. He buys himself a "world’s best boss" coffee mug and uses it as proof positive that he is, in fact, the greatest boss.This television program is comedy and has even spun off
If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3. Why should I believe you?
4. I already have a supplier for that – why should I listen to you?
5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore me! I’m sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won’t read it.
8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.
9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if
FACTMost tourism destinations and companies spend lots of hard earned money on advertising and promotion to get clients to visit or take their trips, but rarely know what was effective. Or worse, what was a total loss.This can be frustrating and potentially fatal if you don't get the results you need."The most important measure is financial return," stated Eric Grothwoll, former marketing di
6. I want a specialized expert in your field for my situation or my needs or my type of business.
7. Don’t bore me! I’m sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won’t read it.
8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.
9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if
Ideas for Marketing your Handcrafted Jewelry does not require a large budget but some of that creativity you have used in your designs. Day Spas and Salons: Call local day spas and salons. Ask to speak to the manager or business owner. Set an appointment to show your jewelry. Have your pitch ready on why their customers would benefit from having this product. Think about whether you will wholesale or
9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if you can touch my emotions, I’m much more likely to buy from you.
11. I badly want more from my life than just work. I’m very interested in saving time, work and stress.
12. Make it easy for me! You list many different things I can do and I’m confused. What one thing should I do now and why?
13. Don’t overload your website or brochure with fluff – stick only to relevant and helpful information I need. I’m tired of all the irrelevant “filler” information on the web and I won’t read through it anymore.
14. Compare your product or service against your competitors for me if it is really as good as you say it is. Be honest, as I’ll see through any favoritism.
15. Be specific; generalities go right into my garbage.
16. What’s your guarantee?
17. How can I test your product, service or company first, in a low or no cost way, before I make a large commitment?
18. Help me justify the investment to my boss on an ROI basis.
These copywriting secrets applied properly are a main reason one website, direct mail piece or ad can pull 2 to 3 times the response as another for the same product or service. This is why the most successful marketers hire the best outside freelance copywriters they can afford.
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