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Hub You - 9 Ways to Connect with Your Customer
Employees' writing skills - or the lack of them - substantially affect the bottom line in ways you may never have considered. Here are just a few.* Badly written instructions can lead to incorrect procedures, lost time, damaged equipment, lost customers - and lost profit.* Ineffective letters, which often took too long to write in t
There are some tactics you can action whatever you wish for from your career. Whatever you might think right now, you have all the tools you need for a career which give you joy and fulfilment. You might not think that possible, or that it will leave you cash poor. But that's not usually the case. Your life can change within your control.T
If everyone responded to marketing campaigns, there would be a great deal of work to spread around. The truth is that it takes three readings of your information to have it sink in. This does not mean your information only needs to go out three times, it means that there must be at least nine touch points in order to get three reads.
The first few times the ad or information pass in front of a prospects eyes, they may not even notice it. After a few more times, the content becomes a little more familiar and it starts to get noticed. By the ninth time, there is total recognition.
The recognition does not necessarily come at touch point seven, eight, and nine. It could be at various points during the campaign. By why would you want to quit at nine times? The answer is that you would not want to quit and lose the momentum of the campaign that is getting results.
Campaigns can take many forms. The nine repetitions do not all have to be in the same format. A campaign could consist of a direct mail letter, a phone call, an email, a postcard, a trade magazine ad, a sponsorship plus more. If there is a combination of media then only using a particular form just once is not wise. Consider using alternating forms in a series of repetitions. For example send a letter, an ad, and then an email, repeat the sequen
To listen to some Christian people talk, anyone would think that business is something of a lower calling compared to other pursuits.In reality, the Bible has heaps to say about business – much of it positive.I will never forget sitting down to lunch with a famous evangelist a few years ago and asking him how he managed to affor
The first few times the ad or information pass in front of a prospects eyes, they may not even notice it. After a few more times, the content becomes a little more familiar and it starts to get noticed. By the ninth time, there is total recognition.
The recognition does not necessarily come at touch point seven, eight, and nine. It could be at various points during the campaign. By why would you want to quit at nine times? The answer is that you would not want to quit and lose the momentum of the campaign that is getting results.
Campaigns can take many forms. The nine repetitions do not all have to be in the same format. A campaign could consist of a direct mail letter, a phone call, an email, a postcard, a trade magazine ad, a sponsorship plus more. If there is a combination of media then only using a particular form just once is not wise. Consider using alternating forms in a series of repetitions. For example send a letter, an ad, and then an email, repeat the seque
What seems like a century ago, I left school and joined a well-known High Street Bank. In those days working as a bank clerk was a well-established route for many school leavers and perceived to be a proper job with prospects. It wasn’t long before I became disillusioned with the world of banking and sought a change of job. In complete contrast
The recognition does not necessarily come at touch point seven, eight, and nine. It could be at various points during the campaign. By why would you want to quit at nine times? The answer is that you would not want to quit and lose the momentum of the campaign that is getting results.
Campaigns can take many forms. The nine repetitions do not all have to be in the same format. A campaign could consist of a direct mail letter, a phone call, an email, a postcard, a trade magazine ad, a sponsorship plus more. If there is a combination of media then only using a particular form just once is not wise. Consider using alternating forms in a series of repetitions. For example send a letter, an ad, and then an email, repeat the seque
Starting and owning your own business can be literally be a dream come true for most new entrepreneurs, unfortunately it can turn into the biggest nightmare in the world too, as over regulation, labor issues and cash flow dilemmas from time to time. Indeed those are some of the most common problems that small businesses face in America. Of course
Campaigns can take many forms. The nine repetitions do not all have to be in the same format. A campaign could consist of a direct mail letter, a phone call, an email, a postcard, a trade magazine ad, a sponsorship plus more. If there is a combination of media then only using a particular form just once is not wise. Consider using alternating forms in a series of repetitions. For example send a letter, an ad, and then an email, repeat the seque
A relationship expert once said that during an argument, there’s usually three sides to every story: his side, her side, and of course, the truth.This is something we must definitely keep in mind as teachers. As educators (especially professors), we have been accused of having the biggest egos on this side of Mount Rushmore. One of the qui
Constant connection and contact with a potential client will yield much better results when there is a follow-up plan to execute. Follow-u needs to be an essential ingredient with any marketing campaign. It does not matter how good your marketing efforts are and how much of a response you get if the follow-up is lacking. The ability to follow-up makes or breaks deals before they are even negotiated.
Analyze your current habits with follow-up. When attending a networking event, how many business cards do you collect with the intention of making a follow-up call or email? Most people do not get around to the follow-up, in fact 99.9% of event participants just toss the cards in a pile of into a folder without sorting through and figuring out the contacts that would be of benefit to your consulting company.
Every touch point needs to count. Every time there is a connection with a person, there needs to be follow-
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