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  • Hub You - IT Marketing: Use Trusted Business Advisors

    Getting Hired Before the Interview
    You’ve been cool and calm up until this moment and making all the right moves. You’ve sent killer resumes, along with fantastic cover letters, out to dozens of employers. And today a prospective employer has finally contacted you for that first all-im
    nsurance. Who's good out there?”
    3. “Where is a good place for a checking account?”
    4. “Where is a good place for a merchant account?”
    5. “I need a good attorney. I'm closing on my house.”

    ACCOUNTANTs often hear about their clients financial, legal, and comp

    How Long Can I Consider a Job Offer?
    A few weeks ago, a young man I was representing almost lost a job. He had interviewed with the firm on Thursday afternoon and received a job offer that day. He wanted to consider the offer until the close of business the following Friday . . . and almos
    Another way to get your name out there for IT marketing is through trusted business advisors. These are people that small businesses look to for advice. Their customers put a tremendous amount of trust in the reliability of their recommendations. In this article, you'll learn how a referral from them can be worth their weight in gold. These might come from accountants, lawyers, or bankers.

    How do you go about leveraging the trusted business advisor? Let's think about an ACCOUNTANT for a moment. You can see if they need help with their technology. This can be a very helpful with credibility and a very strong and powerful testimonial if they need help with their computer systems and you do a good job for them.

    Regardless of whether you do that or not, you should definitely talk to your accountant about what types of computer problems their clients have and how they address them. Here are some typical things clients might ask their accountant:

    1. “I'm looking around for a good retirement account. What vendors would you recommend I work with?”
    2. “I'm having a bear of a time finding health insurance. Who's good out there?”
    3. “Where is a good place for a checking account?”
    4. “Where is a good place for a merchant account?”
    5. “I need a good attorney. I'm closing on my house.”

    ACCOUNTANTs often hear about their clients financial, legal, and compu

    As A Free Agent, How Much Do You Give Away?
    Those who are willing to give of themselves for free find that opportunities and many other advantages come their way. Just think about truly successful people and philanthropists. In this article I share ways to be a giver by speaking, writing a
    referral from them can be worth their weight in gold. These might come from accountants, lawyers, or bankers.

    How do you go about leveraging the trusted business advisor? Let's think about an ACCOUNTANT for a moment. You can see if they need help with their technology. This can be a very helpful with credibility and a very strong and powerful testimonial if they need help with their computer systems and you do a good job for them.

    Regardless of whether you do that or not, you should definitely talk to your accountant about what types of computer problems their clients have and how they address them. Here are some typical things clients might ask their accountant:

    1. “I'm looking around for a good retirement account. What vendors would you recommend I work with?”
    2. “I'm having a bear of a time finding health insurance. Who's good out there?”
    3. “Where is a good place for a checking account?”
    4. “Where is a good place for a merchant account?”
    5. “I need a good attorney. I'm closing on my house.”

    ACCOUNTANTs often hear about their clients financial, legal, and comp

    Message-On-Hold - A Powerful Marketing Tool
    What is Messaging On Hold? Message On Hold is a customized recording that callers will hear when they are placed on hold. Now one might think that that is just another fancy way to keep your callers entertained. But truth is, Messaging On Hold is far mo
    can be a very helpful with credibility and a very strong and powerful testimonial if they need help with their computer systems and you do a good job for them.

    Regardless of whether you do that or not, you should definitely talk to your accountant about what types of computer problems their clients have and how they address them. Here are some typical things clients might ask their accountant:

    1. “I'm looking around for a good retirement account. What vendors would you recommend I work with?”
    2. “I'm having a bear of a time finding health insurance. Who's good out there?”
    3. “Where is a good place for a checking account?”
    4. “Where is a good place for a merchant account?”
    5. “I need a good attorney. I'm closing on my house.”

    ACCOUNTANTs often hear about their clients financial, legal, and comp

    How to Hold Effective Staff Meetings
    Many people believe that they conduct effective meetings, when all they really do is host a party. Or worse, they deliver a monologue. In either case, their meetings produce little.Here’s how to hold an effective staff meeting.1) In ge
    problems their clients have and how they address them. Here are some typical things clients might ask their accountant:

    1. “I'm looking around for a good retirement account. What vendors would you recommend I work with?”
    2. “I'm having a bear of a time finding health insurance. Who's good out there?”
    3. “Where is a good place for a checking account?”
    4. “Where is a good place for a merchant account?”
    5. “I need a good attorney. I'm closing on my house.”

    ACCOUNTANTs often hear about their clients financial, legal, and comp

    Is Your Idea Rut Hurting Your Business?
    In both life and business, a great idea may be all that separates the winners from the also-rans, the remembered from the forgotten. Take two random business owners, each working all the hours they can and with similar expertise and resources. The only
    nsurance. Who's good out there?”
    3. “Where is a good place for a checking account?”
    4. “Where is a good place for a merchant account?”
    5. “I need a good attorney. I'm closing on my house.”

    ACCOUNTANTs often hear about their clients financial, legal, and computer needs. People tend to go to accountants as a very good source of information on a lot of different small business subjects. Accountants are a great group for you to network with to improve your IT marketing efforts.

    The Bottom Line on IT Marketing

    To get more referrals, develop relationships for the people who get asked for them. Accountants are one of the occupation groups that get asked “who do you know?” quite a bit.

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